Cadence sometimes misses the beat
Rating: 6 out of 10
IncentivizedUse Cases and Deployment Scope
Cadence is a texting platform that allows us to interact with our constituents via text. This works well for those that we can't reach through email and also allows us multiple avenues of communication with those donors who have both an email (we use a separate software platform for email communication) and mobile number. We inform our audience (donors and alums) of events on campus, opportunities for engagement, and ways to support our mission. We are able to reply to any responses in real time, or through "smart messages" where a key word or words triggers an automated response.
Pros
- easy to set up segments in order to reach certain portions of the audience
- easy opt-out for recipients
- simple reporting after texts are sent
Cons
- There is built-in connection with Raiser's Edge NXT but the field mapping is overly complicated and setting it up requires action both on customer end and Cadence end
- Cannot update a bad email address without deleting the record and re-importing it
- Cannot simply add records - must be done through import from a spreadsheet
- assigning a record to a user can only be done during initial import
Likelihood to Recommend
At our college, the admissions team also uses Cadence. I think it's particularly useful for back-and-forth interactions in real time (or through an AI chatbot) My department focuses only on donors and alums. These communications are much less likely to be back-and-forth. They're more informational in nature which makes some of the features un-necessary. It's easy for a recipient to opt-out, but not easy to set up scenarios where they can opt out of specific types of texts - all-or-nothing is more likely and it's difficult for them to re-subscribe once they've opted out.
Vetted Review
1 year of experience