Buffer allows me to manage my company's multiple social media accounts at scale. It takes the guess work out of scheduling, and automatically posts content that you add to the queue. We have multiple businesses, each with their own set of profiles. A tool like Buffer is necessary in today's business world.
Pros
scheduling
posting
managing
Cons
reporting
specialized posts not fully supported (stories, carousel, etc)
Likelihood to Recommend
Buffer is a great solution and a reasonable price point.
Buffer is used by the marketing department for the purpose of scheduling digital marketing content on multiple social media channels with the idea of optimizing for most engagement even when the team is not working. For example, when we need to schedule for when people are commuting and most likely on their phones but also when our team is not at work.
Pros
Great for posting on multiple social media channels from the same platform.
Visibility to posts performance allowing for optimizations.
Cons
Issues with Instagram integration.
Limited analytics for the free version.
Likelihood to Recommend
It is a good tool to use when you want to manage all social media channels from the same place. It saves time so that smaller digital teams to be able to focus on other marketing efforts.
VU
Verified User
Employee in Marketing (Food & Beverages company, 1-10 employees)
I use Buffer for myself, the company as well as other companies. We are using it to schedule Tweets at the beginning of the day. It saves us a lot of time because all we need is about 15 minutes in the morning for scheduling and we don't have to touch it again until the next day.
Pros
Scheduling Tweets
Giving you samples of Tweets that could work for you based on what you have Tweeted in the past
Organized and easy to use dashboard
Cons
Can only share on two different platforms on the free version of the program, you have to upgrade to "Awesome" in order to use it for more scheduling
Can't add feeds to the dashboard unless you have a paid plan
Can't do much on the free app except schedule for two different social media platforms
Likelihood to Recommend
It all depends on your budget and what you are trying to do with the app.
