Bronto Marketing Platform (discontinued) Reviews & Insights

Score7.9 out of 10

126 Reviews and Ratings

Community insights

TrustRadius Insights for Bronto Marketing Platform (discontinued) are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-friendly Workflow Interface: Users consistently praised Bronto Marketing Platform's workflow interface, describing it as highly impressive and one of the best they have seen. Many users found it easy to use and intuitive, allowing for quick email creation without any hassle.

Flexible Customization Options: The flexibility of Bronto Marketing Platform was highly appreciated by users. They specifically mentioned its robust API, which enables them to customize the software according to their specific needs, even if the software doesn't initially have the desired functionality. This customization capability has been a valuable asset for many reviewers.

Powerful Segmentation Tools: Users highlighted the usefulness of Bronto Marketing Platform's custom segment tool, considering it to be fantastic and best-in-class. Many users mentioned that it allows them to create pools of subscribers based on any criteria they can think of, which is crucial for sending targeted and relevant email messages. The segmentation functionality in Bronto Marketing Platform has greatly contributed to successful email marketing programs for numerous customers.

Reviews

60 Reviews

Works well for mid-cap and up

Rating: 10 out of 10

Incentivized

June 30, 2020

Use Cases and Deployment Scope

We're utilizing Bronto as our ESP for transactional and batch sends, soon to be behavioral triggers as well. I find the platform easy to use and flexible when it comes to real-life use, allowing us clear access to configuration for testing, delivery control, and workflow management. I would highly recommend it as an ESP for mid-cap and up businesses, it is not a small business platform. Overall it makes our internal workflows smoother and reduces time needed for internal reviews.

Pros

Email deliverability in terms of IP reputation maintenance.
Workflow management - easy to utilize tools for drip campaigns on multiple triggers.
Campaign targeting - segment tool allows incorporation of a wide variety of data sources.

Cons

Clarity in list upload features - not always easy to figure out what goes where.
Nav structure takes some getting used to.
Popup manager needs work to be more polished.

Likelihood to Recommend

Good for mid-cap companies and up. Not a small business solution but doesn't pretend to be. Good for on-demand triggers as well as batch and workflow campaigns. If you're looking for a holistic integration with CRM and CMS data sources, Bronto offers a flexible API that can ingest multiple data sources to reduce siloing.

Greg N. Bogosian

Digital Marketing Manager in Marketing at Blauer (501-1000 employees)

Vetted Review

3 years of experience

View profile

Experience with Bronto and Deliverability

Rating: 5 out of 10

Incentivized

June 4, 2020

Use Cases and Deployment Scope

Bronto was being used as our ESP specifically by the marketing team. We used Bronto for daily blast e-mail sends as well as automated e-mails to subscribers for rewards point expiration reminders, birthday offers, and other special e-mail only exclusive offers. It addressed our need for an email service platform.

Pros

Top for deliverability
Ease of use in sending e-mails daily
Easy to use analytics
Heat maps for email clicks

Cons

Not a lot of built-in insights
Not great for advanced or predictive segmentation
Not a lot of plugins available

Likelihood to Recommend

If you are having issues with deliverability in your e-mail list, Bronto Marketing Platform is great for help with that without the need for another plugin or integration with another service provider to increase your deliverability and inbox placement. It is less appropriate for very large e-mail lists where advanced segmentation is needed.

Marie Sporich

Marketing Project Manager in Marketing at allheart Scrubs AC (11-50 employees)

Vetted Review

2 years of experience

Bronto Review

Rating: 7 out of 10

February 12, 2020

Use Cases and Deployment Scope

We use Bronto as an ESP and CRM system across our organization. It helps us manage email channels automatically and some workflows, and allows us to send some batch emails for communication. It’s used in some of the BUs in the group but my company stopped using Bronto and switched to another vendor last year.

Pros

Customer service was quite professional.
Solid platform with years of experience in the industry.

Cons

Poor account support and slow response.
Delay in developing new functions.

Likelihood to Recommend

Bronto is easy to learn how to master and is a quite mature platform, so you don’t need to worry about its stability. For small to mid-sized databases, it’s easy to start planning the email workflows manually. However, when it comes to advanced requirements such as machine learning and complex insights, it’s quite limited in function.

Verified User

Analyst in Marketing (201-500 employees)

Vetted Review

1 year of experience

Bronto Marketing Platform - Think Dinosaur for Power, Strength and Size - Not Extinction!

Rating: 8 out of 10

Incentivized

February 4, 2020

Use Cases and Deployment Scope

We were using the Bronto Marketing Platform as a new email marketing campaign management tool for all of our email marketing efforts across a few different business verticals. We migrated from an existing platform that we weren't necessarily unhappy with but we were looking for some potential new functionality and perhaps cleaner UI and UX features that what we'd currently had available with one of their competitors.

Pros

Organization of Customer Information
Ease of Developing Email Campaigns

Cons

The amount of features can be overwhelming at first.
Sometimes we experienced a laggy response to working within the tool.

Likelihood to Recommend

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.

Jason Bean

Web Content Manager in Marketing at Wonder Laboratories (51-200 employees)

Vetted Review

1 year of experience

View profile

Replace a giant tech stack with this one slick tool!

Rating: 10 out of 10

Incentivized

December 5, 2019

Use Cases and Deployment Scope

We use Bronto across the entire business as an agency, helping businesses all over connect with customers with automation, including email and SMS. Bronto is extremely robust, and meets the needs of even the largest customers. It has a steep learning curve, but once you understand the basics of marketing automation, it's not really any more complicated than Drip, Infusionsoft, and the others.

Pros

Marketing automation.
Scale.
Omnichannel marketing.

Cons

Storing contacts without email addresses.
Messenger integration.
Retail POS integration.

Likelihood to Recommend

Bronto is great for businesses that pick up email addresses from their customers. If you have a retail business that hasn't adapted to capturing customer email addresses, it will not be as useful. Great for turning web leads into customers, and great for lifecycle automation and managing the customer journey from season to season.

Verified User

Program Manager in Research & Development (51-200 employees)

Vetted Review

2 years of experience

All-in-one platform

Rating: 10 out of 10

Incentivized

October 15, 2019

Use Cases and Deployment Scope

Bronto is the end to end marketing automation platform. We love how it incorporates social posting with email marketing and SMS. Such a time saver! The integrated spam testing is also brilliant. The platform is speedy compared to others, till you realize how much it can do. It’s like ActiveCampaign + Litmus + Hootsuite + WhatCounts, which makes it a bargain compared to those tools since it’s in one platform.

Pros

All-in-one.
Spam testing.
Marketing automation.
Social posting.
Omnichannel.

Cons

Needs integrations.
Integrated browser push notifications.
Integrated messenger channel.
Integrated retargeting ads.

Likelihood to Recommend

Bronto is definitely a big platform. It is not well suited for businesses under $1 million unless you have plans to scale. You really need one person who can plug 10-20 hours per week into the platform.

Verified User

Executive in Marketing (11-50 employees)

Vetted Review

1 year of experience

Bronto - A powerful email marketing tool for everybody

Rating: 8 out of 10

Incentivized

September 24, 2019

Use Cases and Deployment Scope

We currently use Bronto to manage the marketing and triggered email programs for several clients. It makes the setup and deployment of large marketing sends straightforward and seamless. There are simple tools included for creating dynamic workflows and even API connections to set up transactional sends programmatically and pull reporting. You can develop your HTML messages outside Bronto or use the built in WYSIWYG.

Pros

Simple list and segmentation management
Flexibility of interaction, through the web application or API.
Automation of triggered emails
Variable message personalization
Integration with outside ecommerce platforms

Cons

More options and granular flexibility on the workflows.
Better API documentation.
Speed, the web application can bog down frequently.

Likelihood to Recommend

Bronto is a very professional application in the email marketing use space. It has a straightforward and simple interface but it is still a powerful and customizable experience. Most tasks are easy, and you can usually find a way to do things outside the norm with ease. It is a good platform for users new to the email marketing world but grows with their needs and abilities.

Verified User

Employee in Information Technology (11-50 employees)

Vetted Review

3 years of experience

Long Time Bronto Marketing Platform User

Rating: 9 out of 10

Incentivized

May 6, 2019

Use Cases and Deployment Scope

We use the Bronto Marketing Platform across our entire organization to send emails to our customers.
It is used for 5 different brands, to send both transactional and promotional emails.
It serves as the system-of-record for our email contacts and their preferences.
We are also able to use built-in workflows to send automated messages based upon certain trigger activities conducted by our customers.

Pros

Workflows are excellent. Easy to use, drag-and-drop creation of automated email sends based on activity.
Management of email preferences to ensure compliance is seamless.
Scheduling and set-up are very simple.
A/B testing is easy to use.

Cons

Reporting leaves a lot to be desired. Probably our biggest complaint.

Likelihood to Recommend

Bronto Marketing Platform is an excellent choice for B2C companies that need to maintain customer relationships using email. It is probably best for mid to large sized entities, due to the expense. It is very easy to use and customize if you do not have a large staff in-house. Workflows allow for a great deal of automation. It also gives best-of-breed compliance, so it is excellent for anyone concerned with following CAN-SPAM guidelines for subscription preferences.

Verified User

Director in Marketing (51-200 employees)

Vetted Review

12 years of experience

Using Bronto for email marketing

Rating: 10 out of 10

Incentivized

January 18, 2019

Use Cases and Deployment Scope

Bronto is being used across all areas of the business. It is used for most of our email marketing needs whether that be marketing or transactional. We also use Bronto for pulling out data segments for other areas of the business due to the ease of accessing it.

Pros

Integration with NetSuite
Constant updates to the platform
Simple and easy to use

Cons

There are lots of extra apps that you can purchase however, I feel like some of these apps (i.e pop up manager) could be better - they’re way far behind other apps available

Likelihood to Recommend

We used the NetSuite backend, and the connector integrates perfectly with Bronto. It allows us to bring in real-time data to be leveraged in our marketing campaigns.

Tom Austin

Marketing Assistant in Marketing at UK Flooring Direct (51-200 employees)

Vetted Review

3 years of experience

View profile

Bronto could make sense

Rating: 7 out of 10

Incentivized

January 17, 2019

Use Cases and Deployment Scope

We are using Bronto across the whole organization. The main users are the marketing department, but it is empowering all the segmented communication for Sparta and its brands.

Through Bronto, we have achieved huge growth in our emailing traffic and sales, but it is hard to focus resources in order to maximize the power of the tool and the main features.

We love the usability of the platform and the automation possibilities.

Pros

Usability
Native integration with the Ecom platform (Magento)
Automation possibilities

Cons

Customer Service is only English based.
Besides the first launch period, you will need to develop the experience curve by yourself.
Sending the pricing policy is based on a CPM logic.

Likelihood to Recommend

Well suited for mainly big companies, who are capable of getting the best of the suite. The Bronto team joins you during the integration period but after that, they leave you to your own destiny, using self-service support or contacting your barely available KAM. If you are looking for a scalable solution, you need to consider your annual email sending estimation, because Bronto could be pricy compared to other solutions.

Ignacio Sime

Subgerente Plataformas Digitales in Sales at Sparta (201-500 employees)

Vetted Review

1 year of experience

View profile

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