Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Cat avg: 7.7
Top Performing Features
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Cat avg: 6.1
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Cat avg: 6.8
Cross-channel ad management
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
Cat avg: 7.1
Worst Performing Features
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Cat avg: 6.5
Broadlume Features from Reviews
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
10+32%
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Category average: 7.7
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
10+54%
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 6.1
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.8
Cross-channel ad management
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
Category average: 7.1
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.5