TrustRadius: an HG Insights company

BrightLocal

Score10 out of 10

39 Reviews and Ratings

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What is BrightLocal?

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

Categories & Use Cases

Media

Location Summary
Local Search Rank Checker
Local Search Grid
Local Search Audit
Google My Business Audit
Citation Tracker
Reputation Manager - Monitor Reviews
Reputation Manager - Reviews Overview
Reputation Manager - Showcase Reviews widget
Agency Lead Generator
White-label settings

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Key Features

Learn about the best (and worst!) features BrightLocal has to offer, as determined by TrustRadius' reviewers.
Based on 39 ratings of BrightLocal's features
View all features

Top Performing Features

  • Mobile SEO

    The tool helps optimize your website for searches done on mobile devices.

    Category average: 8.4

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

Areas for Improvement

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

    Category average: 7.3

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.5

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

Reviews

What users are saying about BrightLocal.
View all reviews

BrightLocal Grew My Business!

Danielle HamlinView profile
Certified Personal Trainer in Customer Service at Danielle Hamlin Fitness (1-10 employees employees)

Pros

  • BrightLocal has a user friendly platform.
  • BrightLocal has extensive resources to help your business.
  • BrightLocal has amazing customer service.

Cons

  • Currently unsure.

Return on Investment

  • BrightLocal has increased the exposure of my business.
  • BrightLocal has provided insight, tips, and tricks to help my business grow.
  • BrightLocal saves me time and headache when managing reviews, citations, statistics, and more.

Alternatives Considered

Thryv

Other Software Used

Wix

We've been using BrightLocal for about a month, and it has been great

Andrew Swayze
SEM Specialist in Marketing at Anthem Broadband (201-500 employees employees)

Use Cases and Deployment Scope

We use BrightLocal to monitor everything from our reviews to website ranking and how accurate our information is on third-party sites. It has been incredibly useful in consolidating our data into one place where we can easily monitor and make updates as needed. We use it to manage all of our business locations.

Pros

  • Customer support is excellent
  • Really intuitive user interface
  • Makes listing management easy

Cons

  • Running reports is very slow

Return on Investment

  • We're just getting started, but I'm sure it will make a big difference

Local SEO insights at Great Value!

Ashok BharuchaView profile
Geriatric Psychiatrist in Professional Services at Transformations: Adult and Geriatric Psychiatry, PC (1-10 employees employees)

Use Cases and Deployment Scope

I run a small, solo private psychiatric practice. BrightLocal has helped me monitor my online reputation and has insights into how my business marketing compares with my local competitors. With this information, I can take proactive steps to address deficiencies.

Pros

  • Citation builder has helped immensely in distributing my practice information to major platforms
  • Monitoring online reputation

Cons

  • The program does require some understanding of SEO optimization. BrightLocal Academy courses help with this, but it does require some education.

Return on Investment

  • For the monthly price, the insight that I glean about the business aspects of my practice is invaluable.
  • The SEO optimization has also helped my practice rank higher in major search engines.

Great product for small agencies

Incentivized
Tina Hettich SorensenView profile
Consultant in Corporate at TRu Solutions (1-10 employees employees)

Pros

  • reporting
  • review generation
  • directory submission

Cons

  • the program is large and can be hard to figure out
  • needing extra credits or to pay extra is common
  • the reviews might be hard to generate to GMB

Return on Investment

  • it has saved us time and money
  • it took some intial training and set up that was longer than expected
  • valuable insights

Alternatives Considered

Synup and Yext

Other Software Used

MavSocial, Keap (formerly Infusionsoft), Canva, Buffer

BrightLocal Feedback

Incentivized
Rich Harrow
Owner in Marketing at Creative Marketing Plus (1-10 employees employees)

Pros

  • Citation building
  • Local search tracking
  • Competitor tracking compared to our clients
  • Review reports

Cons

  • More suggestions on options to improve client situations
  • Ability to print reports

Return on Investment

  • Allow us to position our agency as an SEO expert
  • Allow us to increase billing

Alternatives Considered

Yext

Other Software Used

iContact, Yext, Basecamp, Act! CRM

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