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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightLocal

    Score10 out of 10
    N/ABrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

    $39

    per month

    Moz Pro

    Score7.8 out of 10
    N/AMozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…

    $99

    per month

    Pricing
    BrightLocalMoz Pro
    Editions & Modules
    Track Plan
    $39
    per month
    Manage Plan
    $49
    per month
    Grow Plan
    $59
    per month
    Standard
    $99
    per month
    Medium
    $179
    per month
    Large
    $299
    per month
    Premium
    $599
    per month
    Offerings
    Pricing Offerings
    BrightLocalMoz Pro
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.Discount available for annual billing.
    More Pricing Information
    Community Pulse
    BrightLocalMoz Pro
    Considered Both Products
    BrightLocal
    Chose BrightLocal
    BrightLocal was the best value I found for local SEO research and reporting features at a price that worked for a startup agency. The features are surprisingly robust for the price point, and I was able to service multiple clients from my account.
    Incentivized
    Chose BrightLocal
    Brightlocal is a well established company with a good reputation and after using them for over 15 locations I can safely say it was an easy and safe investment for my marketing efforts. Compared to other alternatives Brightlocal gives you the flexibility to spend on specific …
    Incentivized
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    95%
    Would buy again
    20 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    95%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    100%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    94%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    100%
    Implementation went as expected
    19 Answers
    Features
    BrightLocalMoz Pro
    SEO
    Comparison of SEO features of BrightLocal and Moz Pro
    Feature
    BrightLocal
    6.7
    12 Ratings
    14% below category average
    Moz Pro
    7.3
    41 Ratings
    6% below category average
    Keyword analysis7.08 Ratings8.041 Ratings
    Backlink management4.05 Ratings7.036 Ratings
    SERP ranking tracking7.711 Ratings7.141 Ratings
    Page grader7.52 Ratings8.040 Ratings
    Competitive analysis7.611 Ratings8.040 Ratings
    Site audit / diagnostics9.98 Ratings7.039 Ratings
    Site recommendations6.64 Ratings7.037 Ratings
    Task management3.56 Ratings6.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightLocal and Moz Pro
    Feature
    BrightLocal
    8.6
    13 Ratings
    12% above category average
    Moz Pro
    5.9
    32 Ratings
    25% below category average
    Local SEO8.613 Ratings5.327 Ratings
    Social SEO7.96 Ratings5.323 Ratings
    Mobile SEO10.04 Ratings6.225 Ratings
    Global SEO7.72 Ratings6.827 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightLocal and Moz Pro
    Feature
    BrightLocal
    9.2
    11 Ratings
    8% above category average
    Moz Pro
    7.0
    33 Ratings
    19% below category average
    Multi-domain support8.59 Ratings7.028 Ratings
    Integration with web analytics tools9.910 Ratings7.130 Ratings
    User Ratings
    BrightLocalMoz Pro
    Likelihood to Recommend
    8.6
    (14 ratings)
    8.0
    (78 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (38 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.5
    (2 ratings)
    9.5
    (7 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    BrightLocalMoz Pro
    Likelihood to Recommend
    BrightLocal
    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Pros
    BrightLocal
    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Incentivized
    Read full review
    iContact
    • It finds relevant keywords and lets you know your chance of ranking with them.
    • It helps you find content that needs work to rank better.
    • It helps you improve any technical issues with your web pages.
    • It helps you audit your current site for any technical issues.
    • It helps you keep track of your most important keywords.
    Incentivized
    Read full review
    Cons
    BrightLocal
    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Incentivized
    Read full review
    iContact
    • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
    • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
    • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
    Incentivized
    Read full review
    Likelihood to Renew
    BrightLocal
    No answers on this topic
    iContact
    We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
    Read full review
    Usability
    BrightLocal
    No answers on this topic
    iContact
    No answers on this topic
    Reliability and Availability
    BrightLocal
    No answers on this topic
    iContact
    Every time I've ever needed it, it's been there.
    Read full review
    Support Rating
    BrightLocal
    No answers on this topic
    iContact
    No answers on this topic
    Alternatives Considered
    BrightLocal
    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review
    iContact
    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
    Incentivized
    Read full review
    Return on Investment
    BrightLocal
    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Incentivized
    Read full review
    iContact
    • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
    • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
    Incentivized
    Read full review
    ScreenShots

    BrightLocal Screenshots

    Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

    Moz Pro Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot