BrightEdge Professional, Scientific, and Technical Services Reviews & Insights

Score6.8 out of 10

152 Reviews and Ratings

Community insights

TrustRadius Insights for BrightEdge are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.

BrightEdge Reviews

17 Reviews

Professional, Scientific, and Technical ServicesInformation Technology & Services2Marketing & Advertising15

BrightEdge SEO Platform: Ideal for Enterprise or Large Marketing Organizations

Rating: 8 out of 10

Incentivized

January 11, 2019

Use Cases and Deployment Scope

We are a BrightEdge Certified Agency Partner and require all of our customers to either purchase their own instance of BrightEdge or join our Agency instance.

BrightEdge is used by every single Search Engine Optimization (SEO) and Analyst subject matter experts at MKG Marketing.

The key business problems that BrightEdge allows us to address in our SEO practice include:

Defeating the evil (not provided) monster
Validating investment into specific keyword categories through keyword and page-level reporting
Keyword research to identify new or "on the rise" keyword targets

Pros

Annotate Key Events: Using the 'tasks' feature you can create an annotation within BrightEdge when you make changes. This task will automatically run until complete and then, when you pull reporting later, will show you the week that the task was completed so you can say "THAT is what drove the gain/loss in performance"
Keyword Research and Tracking
Content Strategy: Specifically looking for rich SERP opportunities like universal video, universal image, answer box, etc. results.

Cons

Site Audit Report is too high level
ContentIQ is a little buggy and has room to grow
Agency accounts frequently get buggy when you have more than 10 separate domains in your master instance

Likelihood to Recommend

BrightEdge is well suited for:

Keyword research and strategy
Content strategy
Forecasting SEO gains within your target keyword groups

BrightEdge is less suited for:

Intense, technical site audits
Technical SEO activity of any kind on an ongoing basis

Verified User

C-Level Executive in Corporate (Marketing and Advertising company, 1-10 employees)

Vetted Review

6 years of experience

BrightEdge Review from the Front Lines of the Small Ad Agency World.

Rating: 9 out of 10

Incentivized

January 4, 2019

Use Cases and Deployment Scope

We use this to support our SEO efforts. BrightEdge helps us develop new business pitches.

Pros

Customer support is top-notch.
Data is compelling and powerful.

Cons

Pricing is high relative to other similar services. Although other platforms are not as robust, the price difference is substantial, calling into question the value of the investment.
The user interface is not as user-friendly as competitive platforms.

Likelihood to Recommend

BrightEdge is well suited for larger clients with substantial SEO needs and large SEO budgets.

BrightEdge could do a better job and position itself for small and medium advertisers by offering more competitive pricing and a more user-friendly interface.

Mike Gillespie,

VP Client Services in Marketing at Gillespie Group Marketing & Advertising (Marketing and Advertising, 11-50 employees)

Vetted Review

2 years of experience

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Best-In-Class for Enterprise Level Search Optimization

Rating: 8 out of 10

Incentivized

March 11, 2016

Use Cases and Deployment Scope

We use BrightEdge to audit our clients' search performance, identify opportunities and develop strategies to improve that performance, and to execute tactical changes as part of supporting those strategies.

Pros

Keyword opportunity analysis
Competitive analysis
Recommendations & task management
Quick Google Search Console and Analytics integration.

Cons

Filter states not always remembered when making changes to keyword lists. Pages reload and you often have to re-filter.
Pricing is relatively opaque. No published price point/features list, but at the enterprise level I understand how custom things can be.
Adobe Analytics integration can take some time to put in place, so plan ahead.

Likelihood to Recommend

This is an enterprise tool. While the easy, straightforward practical recommendations are one of my favorite features in BrightEdge, to get the most out of this platform you really do need a solid understanding of how content and search ranking interrelate. Search engines change on a regular basis so the goalposts are always moving, and at this price point, you need to be focused on regular analysis, content investment and continuous tweaks and optimization to make it a worthwhile investment.

Lara Ortiz

Strategist / Sr. Interactive Producer in Marketing at Miles (Marketing and Advertising, 51-200 employees)

Vetted Review

5 years of experience

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Good for reporting & competitive analysis

Rating: 7 out of 10

Incentivized

March 8, 2016

Use Cases and Deployment Scope

BrightEdge is used by a few people in our department for our enterprise-level accounts that require a higher level of reporting. The reporting is incredibly useful for showing the data that matters to our clients with visuals that they enjoy and use in their own reporting to their management. It's also great for reporting on competitors with Share of Voice data.

Pros

Share of Voice -- lots of companies think they know who their competitors are but it's eye opening to see who their online competitors truly are with this reporting.

Cons

The platform is a little clunky and creating new dashboards from scratch can be daunting sometimes. They help with this by having templates, but sometimes they can be confusing to customize.

Likelihood to Recommend

BrightEdge is really best when there is a higher level of reporting needed for clients in an agency. There's also a huge use for it in-house for companies to track progress of large amounts of phrases and performance of sections of their sites.

Verified User

Manager in Marketing (Marketing and Advertising company, 51-200 employees)

Vetted Review

2 years of experience

Best Option for In House SEO Team!

Rating: 8 out of 10

Incentivized

June 27, 2014

Use Cases and Deployment Scope

We use BrightEdge on the SEO team to monitor the organic traffic and keyword ranking performance of 7 of our websites. We also use Conductor but I personally find that BrightEdge is far more intuitive and friendly for an in house SEO team vs Conductor which I believe caters more towards an agency that has a large emphasis on fancy reporting. Therefore, BrightEdge is efficient and allows us to be more productive with out time.

Pros

Intuitive
Efficient
Reliable

Cons

Improvement in dashboards would be helpful

Likelihood to Recommend

It's not the best option for a big agency.

Verified User

Manager in Marketing (Marketing and Advertising company, 201-500 employees)

Vetted Review

2 years of experience

BrightEdge - Great for getting started

Rating: 7 out of 10

May 20, 2014

Use Cases and Deployment Scope

I worked at an agency and we used it across the SEO teams for all of our clients. It made it easy for us to keep detailed track of how our clients were doing, to do deep analytical dives, present future strategies and to prove the value of the work we were doing. The graphs made reporting easy as well.

Pros

Visual representations. Clients love seeing the graphs and it makes it easy for non SEO people to understand what needs to be done.
Tracking large sets of data. BrightEdge allowed us to see hundreds of keywords, in different kw groups, and compare across a site.
Track multiple clients. BrightEdge made it easy for us to track different accounts and clients without getting data confused.

Cons

The recommendations are very basic (shorten meta title, change h1 to include a particular word, even when it's already optimized)
It doesn't understand clouds of keywords, so you have to input each variation of each word yourself and waste tracking space (since kw tracking is limited)

Likelihood to Recommend

BrightEdge is great for a small business with a small SEO/marketing team that wants to start implementing SEO. It's also great for agencies who want to track multiple clients and be able to send them automated graphs and reports. Questions to ask are how many keywords you can track and at what cost, who else can view/access the account and what new features they are planning to roll out this year? You should ask yourself how advanced your SEO skills are, what your strategy for this year is, and how keyword based it is.

Verified User

Account Manager in Marketing (Marketing and Advertising company, 11-50 employees)

Vetted Review

2 years of experience

BrightEdge Review

Rating: 8 out of 10

May 19, 2014

Use Cases and Deployment Scope

With search engine optimization becoming more and more difficult because of Google and other search engines "hiding" organic search term data from analytic platforms, Miles relies on BrightEdge to help us help our destination marketing clients maintain or improve their visibility in search engine page ranking. BrightEdge keeps up with the latest changes by the major search engines and offers easy-to-use tools to keep Miles clients ahead of the curve of these updates. It is very helpful that BrightEdge not only addresses optimization on a content level but also on a back-end/development level, allowing us to make sure our clients have optimized content as well as optimized title tags, headers and image tags. We have seen our clients make very positive gains in organic traffic and conversions from organic traffic since implementing BrightEdge.

Pros

BrightEdge keeps up with the ever-changing algorithm updates by the major search engines.
BrightEdge is easy to use and the interface is rather intuitive.
BrightEdge offers helpful and actionable recommendations for all types of site optimization.

Cons

BrightEdge's documentation can be lacking. Some of the new changes take a lot of tinkering around or practice before you can understand how to implement them.
BrightEdge's support at times can be slow or take days to respond. It is easier to go through a rep than the support line to get a question answered or a change implemented.
BrightEdge, thus far, doesn't integrate with Google's Universal Analytics and is spotty with Site Catalyst, tools that our clients use.

Likelihood to Recommend

If you have a small site that is easy to optimize within your team and to update often, then BrightEdge isn't the right tool for you. BrightEdge works best for a company with multiple clients and many websites to optimize. Having a tool like BrightEdge lessens the workload for a content manager supervising the optimization of several sites. Key questions to ask would be what CMS/analytics platforms does BrightEdge integrate with and which of those does it not integrate with?

Verified User

Analyst (Marketing and Advertising company, 51-200 employees)

Vetted Review

3 years of experience

BrightEdge - SEO reporting at its finest

Rating: 8 out of 10

May 14, 2014

Use Cases and Deployment Scope

We use BrightEdge in our marketing department to track and monitor our SEO progress as well as our competitors efforts. BrightEdge allows you to track the rankings of specific keywords for your own website as well as other websites (competitors). It provides page audits and provides basic recommendations for structural code changes.

Pros

Tracking your rankings weekly
Comparing your rankings with your competitors
Providing detailed reporting on your SEO progress, rankings and Share of Voice
Outlining potential SEO problems and recommending solutions

Cons

The recommendations that are delivered are very basic and fundamental
The product focuses mainly on your ranks and structural SEO components and does not provide the most in-depth look at back-links or other potential issues such as duplicate content

Likelihood to Recommend

The best uses of BrightEdge are:

Reporting: it provides great visual reporting and a weekly snapshot of your overall SEO health and to track the progress of you SEO campaigning efforts such as: earned media, content marketing, website changes etc.
Competition Insight: It gives you a weekly update on your competition and lets you know how you stack up compared to your competitors

Blake Mitchell

Director of Marketing in Marketing at Telx (Information Technology and Services, 501-1000 employees)

Vetted Review

2 years of experience

View profile

BrightEdge and SEO Success

Rating: 8 out of 10

May 14, 2014

Use Cases and Deployment Scope

Leveraged by the SEO team to help define incremental growth across landing pages and categories. The business problem it addresses includes prioritization of SEO efforts, showing the value of SEO efforts and the ability to define specific tasks that laddered to an SEO strategy. It also addresses helping clients understand blended/universal results so they could get a more accurate snap shot of which content assets (their own and their competitors) were performing in the SERP.

Pros

Great customer service and training.
Forward thinking new iterations of the platform (social and landing pages).
Their annual conference helps customers get insight into case studies and how other businesses are using BrightEdge.

Cons

The benefit of content, search and social integration is hard to measure, continued efforts towards development to grow integrated features would be great.
Would like to be able to turn off recommendations some times to push the learning and actionable insights that come from understanding the business and making strategic decisions about next steps.
The share of voice charts only show the keywords and competitors the user has defined, would like to see a more holistic definition of share of voice (like what we see in comScore).

Likelihood to Recommend

Be as specific as possible about the business problem you're trying to solve. The more they understand your objectives, the better the tooling and training will be.

Lisa Williams

Director | Digital Marketing Strategy in Marketing at Search Discovery (Marketing and Advertising, 1001-5000 employees)

Vetted Review

1 year of experience

Brightedge: Informed SEO Tools

Rating: 8 out of 10

May 7, 2014

Use Cases and Deployment Scope

We use it from an agency standpoint, who mainly focus on the hospitality industry. We use BrightEdge to augment our ongoing SEO efforts across many different client websites. As a tool we use it to mine for opportunities we have within the sites to add or remove certain keywords as well as seeing areas of opportunities to increase organic ranking wherever possible.

Pros

It provides insights as to how your optimization efforts stand up against competitor terms and shows you your "share of voice" as it is called within the program.
Provides a platform for anybody to go in and understand where there are opportunities for SEO improvement.
Some of our clients are older legacy clients and are still accustomed to receiving SERP reports, so it fills that need as well.

Cons

Sometimes the user interface has proven to be less than intuitive for some of our analysts, and has made them hesitant to fully adopt the program.
Some of the new product additions, like the integration with Google Webmaster Tools, was extremely difficult to implement, seeing that we had to try to do it for over 100 different websites.
Setting up dashboards and reports is time consuming initially, but is a nice feature once in place.

Likelihood to Recommend

I think it is important to stress, as my company originally adopted BrightEdge strictly as a SERP reporting tool, that it really is a full on SEO management system with the capability to truly show areas of weakness and opportunities. It does require time to use the interface, and training is essential. Once a user is comfortable with it, the results are quickly measurable.

Jay Corcoran

Search Marketing Strategist in Marketing at Gcommerce Solutions (Marketing and Advertising, 11-50 employees)

Vetted Review

2 years of experience

View profile

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BrightEdge Review

Rating: 8 out of 10

May 19, 2014

Use Cases and Deployment Scope

Pros

BrightEdge keeps up with the ever-changing algorithm updates by the major search engines.
BrightEdge is easy to use and the interface is rather intuitive.
BrightEdge offers helpful and actionable recommendations for all types of site optimization.

Cons

BrightEdge's documentation can be lacking. Some of the new changes take a lot of tinkering around or practice before you can understand how to implement them.
BrightEdge's support at times can be slow or take days to respond. It is easier to go through a rep than the support line to get a question answered or a change implemented.
BrightEdge, thus far, doesn't integrate with Google's Universal Analytics and is spotty with Site Catalyst, tools that our clients use.

Likelihood to Recommend

Verified User

Analyst (Marketing and Advertising company, 51-200 employees)

Vetted Review

3 years of experience