BrightEdge Manufacturing Reviews & Insights

Score6.8 out of 10

152 Reviews and Ratings

Community insights

TrustRadius Insights for BrightEdge are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.

Reviews

7 Reviews

Manufacturing

Enterprise level SEO platform with high level of support

Rating: 9 out of 10

Incentivized

October 21, 2020

Use Cases and Deployment Scope

We use BrightEdge to monitor, optimize and discover keywords that drive high converting traffic to our global website. With organic traffic ranging from 50-60% of all traffic sources, there's no argument that knowing how to retain and improve a primary traffic source to a website is key to success.

Pros

Keyword research & rank tracking.
Customer success.
Listens to customers needs to develop product roadmap.

Cons

Better technical SEO auditing not limited by page count.
Better pricing when it comes to tracking keywords across desktop/mobile.

Likelihood to Recommend

BrightEdge is a great platform for enterprise brands that want keyword visibility at a regional or national level. It may be cost prohibitive for brands that need hyper local tracking due to the nature of how BrightEdge structures its pricing by keyword.

Geoff Angell

Search & Insights Lead in Marketing at Graco (Machinery, 1001-5000 employees)

Vetted Review

8 years of experience

Everything you need from an SEO tool + MUCH MORE

Rating: 10 out of 10

Incentivized

September 20, 2019

Use Cases and Deployment Scope

BrightEdge is being used by the SEO team but fuels insights and recommendations used throughout a variety of teams within the organization. We use this tool for a variety of SEO and marketing needs; from basic keyword research, digging into consumer search insights, tracking competitors, even monitoring our products rankings within Amazon.

Pros

Datacube is super easy to use compared to other Enterprise SEO tools
Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
Easy to create the customized dashboards and reports
Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
In addition to the tool itself, the BE teams and customer service are second to none!

Cons

This is an incredible, comprehensive SEO tool but the Site Audit feature could be improved upon from a technical SEO standpoint

Likelihood to Recommend

BrightEdge is a perfect one stop shop SEO tool. Working in Enterprise SEO I find this is my ideal tool, but could see how this tool would also be great for a smaller company or small SEO team. The tool is great for advanced SEO's as well as beginners. Being a team of one in a very large company, I've benefited greatly from using BrightEdge - the time it's saved me and the success we've seen from using this tool has been incredible!

Verified User

Manager in Marketing (Consumer Goods company, 10,001+ employees)

Vetted Review

2 years of experience

BrightEdge is a good enterprise level SEO tool

Rating: 7 out of 10

Incentivized

May 14, 2019

Use Cases and Deployment Scope

As part of a globally coordinated roll-out, our Digital Customer Experience team in Japan used BrightEdge to activate our SEO strategy, and to align it with the business directions as set by our global organization. Of course, SEO is not a localization process, but a custom strategic approach for each language and for each business.

Pros

Clear view of performance of keywords
Suggestions on how to improve, especially on-page actions
Excellent support and training from our local team (once we made contact with them)

Cons

SEO is complex, and the message of the BrightEdge tools is not always clear
New UI was introduced in late 2018, but the reasoning is not always clear.
Connections between lists, groups, etc could be more clear

Likelihood to Recommend

Excellent for in depth, long term SEO process. Quick wins, quick starts, easy sharing of simple metrics is less easy.
There is a bit of a learning curve at the beginning, and this can lead to giving up on the tool, as many users are not dedicated SEO experts, or don't have the time to dedicate to the tool.

Michael Pulling

Marketing Technology Manager in Marketing at Schneider Electric Holdings (Industrial Automation, 10,001+ employees)

Vetted Review

3 years of experience

View profile

Very Informative SEO Platform

Rating: 10 out of 10

Incentivized

January 4, 2019

Use Cases and Deployment Scope

We currently use BrightEdge in our Marketing department to fulfill our SEO needs.

Pros

Very detailed.
Many different tools
Helps with the delegation process.

Cons

Many recommendations seem the same.
Reporting seems buggy at times.

Likelihood to Recommend

Brightedge is perfect for those wanting to optimize their onsite SEO and development offsite strategies.

Tyler Rodriquez

SEO, PPC, & Social Networking Supervisor in Marketing at Latemodel Restoration (Automotive, 51-200 employees)

Vetted Review

3 years of experience

View profile

BrightEdge, the #1 SEO SaaS platform!

Rating: 10 out of 10

Incentivized

January 4, 2019

Use Cases and Deployment Scope

BrightEdge is currently being used across our entire corporation in the US. We are utilizing the tool to gain insights on SEO for 36 brand websites.

Pros

The data cube feature in BrightEdge is the most powerful research feature I've ever used within any search platform. I am able to gain insights at the site, keyword and competitive level across various search indices. The best part of this feature is the keyword gap analysis that can be done against the competition.
The platform has very robust reporting capabilities. We are leveraging out of the box as well as customized dashboards.
The keyword and landing page tracking capabilities are extremely informative.
The insights feature mitigates the need for hours of research and analysis. It bubbles up the most important aspects of SEO for your website.
Opportunity forecasting is a great way to build a case for SEO investment as it gives a clear indication of the size of the prize.

Cons

The results area of data cube can definitely be better...the way the data is visualized is a little rough.
The insights feature can be better structured for teams that have multiple sites within the platform.
There is an updated keyword reporting feature that still needs work.

Likelihood to Recommend

The platform covers a wide array of SEO KPI's extremely well. I am able to see keyword level data and SERP movement on a weekly basis. The system lets me know what keywords I moved onto page one as well as what I've lost page one visibility for. I am also able to see off page SEO metrics such as backlinks that I've gained as well as my competition.

Carlos Spallarossa

Director - Search Engine Optimization in Marketing at L'Oréal (Consumer Goods, 5001-10,000 employees)

Vetted Review

8 years of experience

View profile

BrightEdge Gives SEOs a Competitive Edge

Rating: 9 out of 10

Incentivized

October 19, 2017

Use Cases and Deployment Scope

Our organization uses BrightEdge to track, monitor and improve rankings in Google for a range of high priority search terms across multiple business franchises. Each department uses it to track and maintain their SEO campaigns, additionally to report on progress to leadership, and to find new opportunities to improve SEO. The product has an easy-to-use interface, is constantly improving and meeting the changing needs of SEOs and marketing managers. The Data Cube is extremely useful in tracking competitors and finding ways to improve our own pages.

Pros

Data Cube gives you insights into competitors and their penetration or coverage in areas of search that the business wants to be more competitive on. It is easy to use and has a broad range of search terms that is sizable enough amount to be representative for almost all uses.
Tracking and monitoring changes in rankings for groups of keywords that your organization is interested in tracking.
Reporting to leadership to show progress on SEO campaigns and ROI.
Finding new opportunities to improve rankings, low hanging fruit, and terms to defend.
Flexible dashboard reporting businesses can tailor to their own needs.

Cons

Better or more accurate search volume data, currently only uses Google Adwords data.
Larger exports for keywords from the Data Cubes, this is currently limited and not always ideal for larger-scale applications or the data.
Better support for handling multiple domains and their ranks, i.e. finding the best rank between two domains that are not competitors.
More robust site auditing.

Likelihood to Recommend

BrightEdge is very suited to reporting on your SEO campaigns. It furnishes excellent trended reports that tell accurate stories of your presence in Google SERPs and overall organic search presences. It can also give detailed recommendations to targeted pages and keywords that can use improvement and/or are easy wins. It's also strong in terms of competitive analysis with insights into your competitors' ranks. It is not as suited for technical analysis nor does it really give you a platform for launching extremely large scale SEO campaigns. It can also improve on site audits with the ability to do some of the things that other auditing tools can do.

Spencer Baselice

SEO Manager in Marketing at MilliporeSigma (Pharmaceuticals, 10,001+ employees)

Vetted Review

4 years of experience

View profile

Great tool for search marketers

Rating: 10 out of 10

January 31, 2014

Use Cases and Deployment Scope

We use BrightEdge to monitor and enhance our Search Marketing strategy. We use it to monitor keywords, pages, technical seo errors, and keep abreast of what our competitors are doing on the online space.

Pros

We love the competitor monitoring that BrightEdge provides. We like being able to keep an eye on what our competitors are doing.
We find the Site Audit tool to be extremely helpful as we recently redesigned all four of our websites.
Being able to track revenue and goals at page group level is very helpful.
Being able to track classic vs blended rank, as well as tablet and smartphone rank is very useful.
The continued addition of local engine ranking around the world is helpful for local SEOs.

Cons

Would like to see dashboards more customizable, especially for Enterprise level businesses with multiple brands.
Dashboards can be slow to load.

Likelihood to Recommend

BrightEdge is well suited for mid-to large businesses.

Sharon Conner

Digital Manager in Marketing at The Sleep Train, Inc. (Furniture, 1001-5000 employees)

Vetted Review

2 years of experience

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BrightEdge Gives SEOs a Competitive Edge

Rating: 9 out of 10

Incentivized

October 19, 2017

Use Cases and Deployment Scope

Pros

Data Cube gives you insights into competitors and their penetration or coverage in areas of search that the business wants to be more competitive on. It is easy to use and has a broad range of search terms that is sizable enough amount to be representative for almost all uses.
Tracking and monitoring changes in rankings for groups of keywords that your organization is interested in tracking.
Reporting to leadership to show progress on SEO campaigns and ROI.
Finding new opportunities to improve rankings, low hanging fruit, and terms to defend.
Flexible dashboard reporting businesses can tailor to their own needs.

Cons

Better or more accurate search volume data, currently only uses Google Adwords data.
Larger exports for keywords from the Data Cubes, this is currently limited and not always ideal for larger-scale applications or the data.
Better support for handling multiple domains and their ranks, i.e. finding the best rank between two domains that are not competitors.
More robust site auditing.

Likelihood to Recommend

Spencer Baselice

SEO Manager in Marketing at MilliporeSigma (Pharmaceuticals, 10,001+ employees)

Vetted Review

4 years of experience

View profile