BrightEdge Professional, Scientific, and Technical Services Reviews & Insights

Score6.8 out of 10

152 Reviews and Ratings

Community insights

TrustRadius Insights for BrightEdge are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.

BrightEdge Reviews

31 Reviews

Professional, Scientific, and Technical ServicesLegal Services1Information Technology & Services5Marketing & Advertising25

Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.

Rating: 10 out of 10

Incentivized

February 26, 2022

Use Cases and Deployment Scope

Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain insights and efficiencies that benefit both the agency and our clients. I initially implemented BrightEdge at another agency, where we went through a rigorous review of a handful of SEO platforms. There really was no comparison, and the decision was an easy one. It provided so much value that convincing the decision-makers at Forthea to implement was a no-brainer, and our entire staff sings its praises daily. Past the platform, I consider our peers at BrightEdge to be an important part of our team. They are skilled, responsive, and provide thought leadership on all things SEO. I don't believe it's possible to be happier with the investment in the platform and the partnership with the BrightEdge team.

Pros

SERP ranking tracking
Keyword analysis

Cons

Report customization

Likelihood to Recommend

BrightEdge is a great tool for SEO analysis, specifically in regard to SERP ranking tracking, keyword analysis, competitive analysis, and task management. More so, the platform is constantly improving, and the BrightEdge team supports each of these initiatives with comprehensive training; on top of the regular meetings, we have to explore ways to use the platform better. It really is a partnership more than a platform.

Jon Bowers

Senior Account Executive in Sales at Forthea Interactive Marketing (Marketing & Advertising, 51-200 employees)

Vetted Review

11 years of experience

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Enterprise SEO At Its Finest!

Rating: 9 out of 10

Incentivized

November 2, 2021

Use Cases and Deployment Scope

Our team uses BrightEdge for a variety of internal tasks that support our SEO, Content, Paid, and Social teams. BrightEdge allows us to get detailed insights into our customer's online performance and make informed decisions based on meaningful data. Once implemented, we use BrightEdge to monitor optimizations and generate iterative improvements to further optimize our client's web performance.

Pros

Keyword Research
SEO Insights
Competitor Benchmarking

Cons

Affordability
3rd Party Reporting
Improved Crawler for Technical Monitoring

Likelihood to Recommend

BrightEdge is the perfect tool for detailed analysis and works very well as keyword research, technical monitoring, and competitor analysis tool for projects that focus on a single domain at a time. While the price can be prohibitive, the overall product serves as an end-to-end platform that has everything you need to provide all aspects of SEO to your client(s). I would recommend BrightEdge as a tool for client-side marketing teams managing a single domain or agencies with sizable clients and the budget to justify an enterprise-level tool.

Ian MacLeod

SEO Strategy Lead in Marketing at VERB Interactive (Marketing & Advertising, 51-200 employees)

Vetted Review

4 years of experience

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How BrightEdge Has Transformed Our Business and Results

Rating: 10 out of 10

Incentivized

November 1, 2021

Use Cases and Deployment Scope

Our agency utilizes the BrightEdge platform for ourselves as well as all of our SEO clients. Additionally, we utilize our BrightEdge team to assist in AI-driven intelligence to assist in our internal sales process.

Pros

Competitor Analysis
Technical Audits
Data for Content Strategy
Support Team

Cons

Set-up takes time (SEO background helpful)

Likelihood to Recommend

We utilize BrightEdge business development accounts to gain insight into our prospect's competition and highlight technical issues with existing websites. Our BrightEdge support team works closely with us and provides reporting that is now a part of our sales process.

Jay Kozar

Director of Marketing & Creative in Marketing at World Synergy (Marketing & Advertising, 11-50 employees)

Vetted Review

Reseller

3 years of experience

BrightEdge is a More Robust SEO Tool

Rating: 9 out of 10

Incentivized

June 1, 2021

Use Cases and Deployment Scope

BrightEdge is being used by nearly the whole organization. We provide SEO services to our clients and BrightEdge is one of several tools we use to determine what keywords to recommend and what overall SEO strategy we should be undertaking for our client. I use it, and my SEO team uses it, too.

Pros

Excellent metrics to track what is going well
Great automation tactics
Excellent reporting

Cons

It is a bit pricey
A bit tricky to understand some types of metrics at first
Sort of need an SEO background to be able to use BrightEdge; it's not for beginners

Likelihood to Recommend

BrightEdge is ideal for companies providing enterprise SEO services to their clients. If you are just using it for your own, in-house SEO, it can be useful, but you may or may not need all it has to offer. It's a better tool in your arsenal when you are helping your clients (and many clients) to improve their own SEO.

Danielle Smyth

President in Corporate at Wordsmyth Creative Content Marketing LLC (Marketing & Advertising, 1-10 employees)

Vetted Review

1 year of experience

BrightEdge helps Amplify your SEO program

Rating: 10 out of 10

Incentivized

October 24, 2020

Use Cases and Deployment Scope

BrightEdge and their client success team is honestly a true extension to my team. I’ve used Brightedge at three different companies and the number reason is that they serve and deliver quality recommendations, service, and support! Having a tool like Brightedge allows for my team to be successful in their career while achieving results for the organic channel. It has helped to amplify the SEO program and realize the growth of the org.

Pros

The Client Success team is truly an extension of my team—experts in the industry to help support our team and growing the organic channel.
Viability of performance across the org with detailed dashboards.
Education and career growth opportunity—constantly proving ways to connect with others in the industry, user groups, events, and conferences.

Cons

Technical crawls and the ability to build business rules.
Multi-domain view if needed for reporting.
Unlimited competitor domain tracking.

Likelihood to Recommend

A small business or enterprise org with one or many teams can be successful especially with the support you receive from your client success manager. Keyword research, ideation for content, and many other ways to show performance after the creation and publishing of your content! Brightedge can help with all areas/workflows when it comes to onsite or offsite SEO tactics.

Bettyann Fritz (Nowak)

Manager, Global Web Operations in Marketing at Tennant Company (Information Technology & Services, 1001-5000 employees)

Vetted Review

7 years of experience

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BrightEdge is My Main Enterprise SEO Tool

Rating: 10 out of 10

Incentivized

October 19, 2020

Use Cases and Deployment Scope

BrightEdge was chosen as our enterprise SEO tool. It's primarily used for the SEO team of 2 inside the Digital Marketing department but there are other users such as development and IT. We purchased it to help aid us in achieving better SEO results, an edict for the company, and a reason why investments were made in bringing SEO talent in-house.

Pros

Keyword research
Competitive research
Technical SEO
Reporting
Analysis
Trending
Keyword selection and management
Landing page optimization
Global SEO

Cons

Recommendation engine
Set up takes time
Only as good as your SEO talent
Only as good as what you put into it

Likelihood to Recommend

Better suited for the enterprise business and not necessarily for the SMB, BrightEdge can do a lot for your SEO program. An intuitive platform that, if set up right, can help you manage your SEO program including keywords, pages, sites, competitors, and technical performance over time. It is the right mixture of having enough key SEO tools while keeping the platform free of unnecessary bells and whistles. It makes my visits to their platforms, sometimes dozens of different times a day, more laser-focused on the tasks at hand. If there is a need to scale, take advantage of their many best-in-breed self-optimization tools and see where they are taking the SEO world but the base package is good enough for many enterprises.

Ron Weber

Head of Global SEO in Marketing at Teradata (Information Technology & Services, 5001-10,000 employees)

Vetted Review

4 years of experience

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BrightEdge Made Our SEO Better

Rating: 7 out of 10

Incentivized

January 14, 2019

Use Cases and Deployment Scope

SEO has recently taken on a huge role at my company and needing more insights in one place became a necessity. BrightEdge enables us to not only track SEO basics (search volume, keyword rankings, etc), but it also provides us with a competitive view that most other tools don't provide. This is primarily used by our SEO team, but our analytics team also uses it to build out reports.

Pros

You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.

Cons

The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Likelihood to Recommend

Brightedge is definitely not the cheapest tool out there, so if you're looking into it, make sure you have the budget and are able you utilize all of the features. This does take some time to set up and pull the data, so this would be ideal for a team with a designated SEO professional to administer. This is great for companies looking to take their SEO to the next level, ideally companies who have an SEO strategy in place.

Verified User

Manager in Marketing (Marketing and Advertising company, 5001-10,000 employees)

Vetted Review

3 years of experience

BrightEdge SEO Platform: Ideal for Enterprise or Large Marketing Organizations

Rating: 8 out of 10

Incentivized

January 11, 2019

Use Cases and Deployment Scope

We are a BrightEdge Certified Agency Partner and require all of our customers to either purchase their own instance of BrightEdge or join our Agency instance.

BrightEdge is used by every single Search Engine Optimization (SEO) and Analyst subject matter experts at MKG Marketing.

The key business problems that BrightEdge allows us to address in our SEO practice include:

Defeating the evil (not provided) monster
Validating investment into specific keyword categories through keyword and page-level reporting
Keyword research to identify new or "on the rise" keyword targets

Pros

Annotate Key Events: Using the 'tasks' feature you can create an annotation within BrightEdge when you make changes. This task will automatically run until complete and then, when you pull reporting later, will show you the week that the task was completed so you can say "THAT is what drove the gain/loss in performance"
Keyword Research and Tracking
Content Strategy: Specifically looking for rich SERP opportunities like universal video, universal image, answer box, etc. results.

Cons

Site Audit Report is too high level
ContentIQ is a little buggy and has room to grow
Agency accounts frequently get buggy when you have more than 10 separate domains in your master instance

Likelihood to Recommend

BrightEdge is well suited for:

Keyword research and strategy
Content strategy
Forecasting SEO gains within your target keyword groups

BrightEdge is less suited for:

Intense, technical site audits
Technical SEO activity of any kind on an ongoing basis

Verified User

C-Level Executive in Corporate (Marketing and Advertising company, 1-10 employees)

Vetted Review

6 years of experience

BrightEdge Review from the Front Lines of the Small Ad Agency World.

Rating: 9 out of 10

Incentivized

January 4, 2019

Use Cases and Deployment Scope

We use this to support our SEO efforts. BrightEdge helps us develop new business pitches.

Pros

Customer support is top-notch.
Data is compelling and powerful.

Cons

Pricing is high relative to other similar services. Although other platforms are not as robust, the price difference is substantial, calling into question the value of the investment.
The user interface is not as user-friendly as competitive platforms.

Likelihood to Recommend

BrightEdge is well suited for larger clients with substantial SEO needs and large SEO budgets.

BrightEdge could do a better job and position itself for small and medium advertisers by offering more competitive pricing and a more user-friendly interface.

Mike Gillespie,

VP Client Services in Marketing at Gillespie Group Marketing & Advertising (Marketing and Advertising, 11-50 employees)

Vetted Review

2 years of experience

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Best Enterprise SEO Platform

Rating: 10 out of 10

Incentivized

April 18, 2018

Use Cases and Deployment Scope

BrightEdge is our main SEO tool that we use to manage all of our clients. We use it daily to manage keywords, competitors, analyze reporting, look for website technical issues, and use their recommendation system to provide tasks to other employees. We also use their content building module.

Pros

BrightEdge has a great insights dashboard that quickly tells you what is most important to know and act on.
The DataCube with BrightEdge is a fantastic tool that allows us to see what our competition is doing and glean for new keywords.
Share of voice shows how we are competing with our current competitors and also if there are any new ones that we should be watching.

Cons

There is so much information available within BrightEdge that it was hard to determine what to prioritize and tackle first. That was an issue, but now that Insights has been launched, it is no longer a problem.

Likelihood to Recommend

This platform is for larger companies that want to track a lot of keywords and really use the tool. This is not for smaller companies, as the entry cost is too high.

Jane Phelps

CEO at Know Agency (Marketing and Advertising, 11-50 employees)

Vetted Review

Reseller

5 years of experience

View profile

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BrightEdge Made Our SEO Better

Rating: 7 out of 10

Incentivized

January 14, 2019

Use Cases and Deployment Scope

Pros

You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.

Cons

The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Likelihood to Recommend

Verified User

Manager in Marketing (Marketing and Advertising company, 5001-10,000 employees)

Vetted Review

3 years of experience