Braze Professional, Scientific, and Technical Services Reviews & Insights

Braze is a one-stop platform for us to engage our customers on different channels at the right place and time. It helps us orchestrate our campaigns with the marketer-friendly UI, which increases the efficiency of teams.

Braze is well-suited if the company has sufficient and quality data and infrastructure to personalise customer engagement. For companies that lack IT support, it might be challenging to get innovative use cases up and running.

Before implementing Braze, we didn't have a consolidated system for user engagement -- we were using a mix of Amazon SES and Firebase. With the introduction of Braze, the marketing team can plan comprehensive campaigns without involving the development team, which has greatly streamlined the workflow.With Braze, we are also able to target and optimize new KPIs related to engagement and monetization that were previously difficult to target. With its personalization tools, our messaging is effective in impacting our users the way the marketing team is looking for.

There is a reason why Braze is the biggest company in this space. As a team starting out our engagement and CRM process, using the breadth of Braze's resources helped us to implement new campaigns rather easily.

I've used Braze in my past and current job as a way to communicate/ resolve issues for our customers. Braze helps identify marketing tools and allows me to resolve customer issues by looking for their codes, past emails they may have missed.

I like Braze and everything it offers. I've recommend Braze to many of my co-workers and find it be to a very useful tool for me and my customers. I like how easy it is to learn and our customers can get all the information they need from it which is always amazing. Makes it stress free for both myself and the customer.

We help organizations implement and adopt Braze platform.

In general, it is a very good and user friendly platform, which will cover most of the business's marketing requirements.

We use Braze to help our customers plan, develop and act on their customer engagement strategy. With Braze we are able to use attributes to create segments, identify the best way to communicate with each customer and send the right message using the best channel, and with correct, relevant content. We can also manage the customer journey with an easy-to-use interface, with the fastest ramping up and also take advantage of the frequent new releases and innovation in the platform.

Braze is a breeze to be used in B2C use-cases, where brands need to communicate with a large number of customers and prospects. It allows easy management of journeys (even complex ones) and channel management. A/B testing is another easy feature to be used, which helps the marketing teams pick the best version of every asset/campaign. For B2B marketing, Braze is not as robust, but it still works for traditional use-cases.

We use it to send emails to our customers that have opted in to receive our marketing offers. And to let our customers know the results of said emails.

Just generally more user friendly interface and more customer considering results that are easy to put into visual form.

We use Braze primarily for our email and lifecycle marketing efforts, focusing on onboarding campaigns, reanimation campaigns for dormant users, monthly product updates, and strategic upselling and cross-selling initiatives. Its robust segmentation capabilities and custom attributes enable us to deliver highly personalized messages, helping to boost engagement and conversion rates. By automating the onboarding journey through Braze, we guide new users with tailored prompts, ensuring they quickly understand our product’s value. Meanwhile, reanimation campaigns seamlessly nudge inactive customers back into the fold. Monthly product updates and targeted upselling/cross-selling messages keep existing users informed and engaged. Overall, Braze helps address user churn, supports revenue growth, and provides an efficient, scalable way to communicate with our customer base.

It's well suited as a B2C marketing CRM, but falls flat when it comes to managing B2B clients/prospects -> something more omni-purpose (in line with Hubspot or Salesforce) could be highly beneficial.

Personalisation at scale. Allows true personalisation without the need for complex engineering or development support of which we can sometimes be quite limited in capacity. Puts ownership on campaign executors to find solutions themselves. Centralised platform for in product and external (email push sms) messaging to help optimise when and where we reach our customers.

In the email service provider space, Braze is by far the best. Whilst more expensive than some competitors, it certainly offers the best functionality, ease of use, harmonisation of your app with your email service provider and subsequent customer communications. Report can be limited so often best when paired with event based analytics tools such as Mixpanel or Amplitude.

Email and Mobile engagement
- Transactional operational comms
- Marketing engagement for lifecycle marketing and revenue optimisation, touchpoints where we lead and nudge users towards various outcomes.

Medium to large org structures with strong supporting resources and teams like martech and data engineering is quite important to be able to make full use of product features and configure Braze to become a powerful tool.

We use Braze to send trigger-based and promotional communications to customers via email, push notifications, content cards, and in-app channels. Braze enables us to orchestrate multiple communication channels within a single platform and conduct multichannel hypothesis testing.

Braze is convenient to use, especially when working with large audiences, multiple channels, and a high volume of campaigns, as well as for personalization and automation.