#1 most frequent
United States of America
27.1%56 installations of 207
What is Brand24?
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.
Categories & Use Cases
Media
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Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.
Who Buys & Uses Brand24
#2 most frequent
Poland
24.2%50 installations of 207
#3 most frequent
Indonesia
10.6%22 installations of 207
Great tool for social media analytics!
Pros
- Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
- I've had very good experience with the customer support team to solve any technical issues.
Cons
- There should be a lower price point so that it could be affordable for all. Also, the mobile application does not provide the same level of satisfaction as the desktop version.
- There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.
Return on Investment
- Fast results that are easy to comprehend, and customized reports that anyone could easily understand.
- I found the mobile version difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect.
Other Software Used
Social Studio, Hootsuite
Brand24: A Beginner Marketer's Brand Awareness Software, But There's Better Out There
Pros
- Ease of Setting up Alerts for Brand Mentions
- Fairly Affordable Compared to Competitors
Cons
- Consistently Missed Essential Brand Mentions
- Support is Spotty and Can Take Days to Respond
Return on Investment
- Missing critical mentions can leave negative consumer mentions unattended, causing escalated customer service issues
- Failure to locate unscheduled blogger content, resulted in us switching a competitor who was able to locate such content
Alternatives Considered
Mention
Other Software Used
Mention, Meltwater Media Intelligence Platform, Hootsuite
Affordable option that does the basics well
Pros
- Thorough coverage of forums, blogs, and other social media platforms.
- Relatively easy to use.
Cons
- Sentiment is hard to predict and isn't always accurate.
- Must pay to unlock more frequent updates.
Return on Investment
- Positive: We can respond to customers in a reasonably realistic timeframe.
- Positive: We get updates from old content that has new activity.
Alternatives Considered
Sprinklr Modern Research
Brand24 Social Listening Review
Pros
- The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
- The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
- Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
Cons
- Other metrics like follower growth or changes in engagement rates would be more beneficial
- Tracking web conversions / app downloads if possible
- More in depth sentiment analysis
Return on Investment
- Positive: helped with new business client requests that required social listening
- Positive: helped with current client requests on tracking certain campaigns we ran on LTO (limited time offer) items
- Negative: did not compute all the metrics we were looking for
Alternatives Considered
Sysomos MAP, Brandwatch and Spredfast
Other Software Used
Brandwatch, Spredfast, Sprinklr
Track sentiments for more revenue
Pros
- Tracked negative sentiments
- Had a broad scope of social media tracking thru various popular apps and websites
- Allowed you set up instant triggers to find post that submitted very recently
Cons
- The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
Return on Investment
- No negative impacts
- Helped me book more meetings that turned into revenue
Other Software Used
Outreach, ZoomInfo, DiscoverOrg, Salesforce.com, Slack
