Brand24 vs. Social Mention

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

Incentivized

If you are curious about what someone is saying about your brand, this tool helps you to know how your brand is performing on all social media sites. Also seeing the previous results you can predict future performance. This data helps a lot in the future planning. This tool doesn't give perfect results though. Also, it can indicate your sentiments of mentions if they are angry, or happy.

Incentivized

• Tracked negative sentiments
• Had a broad scope of social media tracking thru various popular apps and websites
• Allowed you set up instant triggers to find post that submitted very recently

Incentivized

• Find sentiment of online buzz for your product/service/brand
• Monitor many different online websites that are talking about your brand all in one place
• Find keywords that are being used by consumers when they think of you

• Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
• Statistics weren't overly useful for us

Incentivized

• Filtering - better filtering of unrelated brand info. i.e. we are only interested in @accav items from the US - not from overseas

I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away

It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

Incentivized

Social Mention stacks up against these as Social Mention is more reliable for data than others. it provides really nice statistics of reach, influence, sentiment and helps find brand's influences. It is quick and offers a great snapshot of the volume of your Tweets & Twitter presence. Supports a lot of social media sites like Facebook, Google+ etc.

Incentivized

• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

Incentivized

• The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).