Bonterra Salsa Engage

We used Salsa Engage as our email and donation management system. This was tied to our CRM system.

For smaller organizations who don't have extensive data needs (i.e. not many audiences to segment) and who don't need robust reporting, this works great.

It is being used by our Development team for fundraising and keeping track of donors as well as our field team for advocacy/action alerts.

As someone without a programming/computer software background, I found it easy to use!

We use it for fundraising events - one of which is a skate-a-thon. They get pledges for skating. And we have sponsorships. It allows us to give skaters their own pages to get their pledges. This is the event I have supported for setting up the platform for 2 years.

It is very well suited in the peer-to-peer environment.

We use Salsa Engage to email our supporters and create actions for our programming events.

Salsa Engage provides a robust interface to SalesForce--our primary CRM--allowing non-intervention synchronization to categorize supporters into groups for email communication. As we are only six months into our implementation, we have not found areas where it's not appropriate to use beyond nit-picky synchronization delays and smart group updates.

Salsa engage is our external marketing and engagement platform for our organization. We utilize the event planning functions through creating ticket and registration pages. Additionally, we utilize the mass emailing platform to update our donors on a regular basis. Salsa Engage has a responsive monitoring and tracking system following engagement, clicks, and overall action taken by readers of your email. This is extremely helpful in guiding us when we create new content. Prior to engage, we utilized a few different platforms for donation pages, events, and email marketing. Having these all in one location on one platform has streamlined our communications beyond what we thought possible. It has helped us to retain and attract current and new donors. When all of these functions are in one location, it helps reduce the chance of error in tracking donations or sales. This has increased donor trust and made financial tracking much easier. We pride ourself on transparency and we had to work hard at it before, thanks to Salsa Engage, we can utilize insights and disperse them directly to donors without a large time gap. Ticket sales increase as we give real-time updates on sales and demographics. We are thankful for the ability to more appropriately target our donors.

Salsa Engage specifically works with nonprofit organizations so its software solutions are not appropriate for businesses. We are a small to medium sized nonprofit and the software has worked wonders for us. I could see extremely large nonprofits having a hard time maintaining a "clean" database with this system as the communication from engage to our constituent management system could use improvement. This software is extremely valuable and should be considered for anyone currently juggling multiple platforms. Our greatest challenge was maintaining accuracy and constant contact with donors when you are working on 5 different avenues.