Bombora

Score8.3 out of 10

91 Reviews and Ratings

What is Bombora?

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.

Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs the user when target organizations are showing an increase in consumption, therefore indicating active demand for products or services.

Audience Solutions allows businesses to execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.

Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of any adcreative, website, or landing page audience.

Categories & Use Cases

Media

1 / 5

Company information
Information about companies/accounts is available and high quality.
Category average: 9.5
Industry information
Information about industries and markets is available and high quality.
Category average: 9.3
Contact information
Information about individual contacts is available and high quality.
Category average: 7.4

Verified User

Employee in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We used Bombora for data enrichment and finding new leads, it is great as the filters enable to you search for your specific target audience, based on a range of options including location, job title, type of business, and turnover - it is super simple to navigate which made our job a lot easier.

Pros

Lead generation
Data enrichment

Cons

More filters
Better coverage for Europe

Return on Investment

Good ROI

Stephanie Becker View profile

Customer Success Manager in Sales at SugarCRM (201-500 employees employees)

Use Cases and Deployment Scope

Buyers make decisions before they ever contact sales. Imagine all those prospects never contacting you because they misunderstood your product (just based on your website). This leaves too much up to chance. To reach our potential customers, we started using Bombora to find shy prospects and approach them if we felt they were a good fit for our product.

Pros

Finds prospects.
Increases leads.
Identifies churn risk.

Cons

Provide more digestible visually appealing email reports.

Return on Investment

Maintain a healthy renewal rate of 89%.
Identify upsell opportunities quicker.

Other Software Used

Sugar Sell (SugarCRM), Entrinsik Informer, LinkedIn Sales Navigator

Aly Ryan View profile

Global Advanced Lead Generation in Marketing at Siemens (10,001+ employees employees)

Use Cases and Deployment Scope

Bombora's company surge data enables us to know (not guess) when companies are in market. When we know what the customer is interested in, our marketing campaigns can become more specific, targeted, and helpful in the buyer's journey. Salespeople also have enjoyed using the data to know what products and solutions are relevant to the customer - without even having a conversation with them.

Pros

Historical analysis of specific accounts to identify trends
Integration with advertising platforms
Custom reporting and insights

Cons

More webinars, learning material to get people up to speed
Saving boards is currently not intuitive and quite confusing to be honest
The industry classification isn't the most accurate

Return on Investment

Advertising efficiency ( +33% in campaign performance)
Sales velocity (Shortening the sales cycle by months!)
Generating "the best leads ever" according to Salespeople

Alternatives Considered

Anaplan Predictive Insights (Mintigo), D&B Lattice (discontinued) and Demandbase

Amanda Neal

Marketing Operations in Marketing at IBM (10,001+ employees employees)

Use Cases and Deployment Scope

Bombora gives specialized insight into specific buying intent for targeted topics. This helps our sellers know if there is a demand at a large scale for our solutions pertaining to pain points employees may be researching.

Pros

Extensive prevalent topics of interest for any industry
Custom reporting and integrations
Accurate surging score

Cons

Follow up of current customers and suggestions on how we can further leverage what you already have. From my experience this has been left to us.
How is scoring made?

Return on Investment

Demand Identification on large scale
Topic oriented demand

Alternatives Considered

Albacross

Other Software Used

Albacross, HubSpot CRM, Clearbit

Cesar Emilio Anton Morales

Program Manager in Marketing at Hewlett Packard Enterprise (10,001+ employees employees)

Use Cases and Deployment Scope

We used Bombora in the organization to help us build marketing dashboards with enhanced visuals to help promote the brand (and/or events) and achieve the organization's goals for the Sales Teams. We were able to address the issue of providing rich visuals for the teams to help them reach a guided purchasing decision of our products.

Pros

Excellent customer service
Effective use of system tools and resources
Great multi-system ad-ons to create connectors within the organizations tools.

Cons

Expand the diversity of available systems or ad-ons to implement within multi-platform usage.

Return on Investment

Excellent return on investment received after many clients purchased from the company with the help of Bombora's systems.
The advertising effect and efficiency increased drastically after applying Bombora's systems.