TrustRadius: an HG Insights company

Anteriad Marketing Cloud

Score10 out of 10

3 Reviews and Ratings

What is Anteriad Marketing Cloud?

The Anteriad Marketing Cloud™ brings demand generation and programmatic advertising campaigns into one integrated, real-time management platform powered by business contact data and purchase intent.

The Marketing Cloud allows for Self-Service access or Managed Services partnerships across its demand-generation services:
  • DATA SOLUTIONS Verified intent, demographic, and firmographic data feeds can be customized and fully integrated into the user's marketing technology stack.
  • PROGRAMMATIC DISPLAY Intelligently target and re-target digital advertising to drive maximum brand impact and accelerate demand generation programs. CONTENT
  • SYNDICATION Co-branded email campaigns, full-funnel tele-qualification, and TripleCheck® lead verification to ensure that the user's message is reaching real decision-makers who are ready to buy.
The Marketing Cloud's campaign execution and reporting tools let users monitor performance and quickly re-allocate resources for the best return on marketing investment. Bi-directional Integration with the user's sales and Martech stack supports delivery of contacts and leads to all transactional systems. And after a campaign is complete, in-depth analytics are available to enable users to design the next campaign based on clean, trustworthy data – not guesswork.

Media

Dashboard
Audience Builder
Campaigns
Insights
Overview

1 / 5

Top Performing Features

  • Contact information

    Information about individual contacts is available and high quality.

    Category average: 7.4

  • Company information

    Information about companies/accounts is available and high quality.

    Category average: 9.5

  • Industry information

    Information about industries and markets is available and high quality.

    Category average: 9.3

Areas for Improvement

  • Audience segmentation

    Enables breaking down site visitors into segments based on demographics, location, browsing preferences, or firmographic data.

    Category average: 6.6

  • Conversion optimization

    Enables users to track a visitors’ site journeys and identify pages with higher traffic or visitor drop-off rates.

    Category average: 6.3

  • Content Syndication

    Re-publishing of free or licensed content from third-party sites.

    Category average: 7.4

Anteriad Marketing Cloud is as Good as it Sounds!

Use Cases and Deployment Scope

I use Anteriad Marketing Cloud as a partner to help achieve our business KPIs and performance targets. Anteriad Marketing Cloud helps achieve that performance by using its company and platform to help.

Pros

  • Generating leads
  • Quality leads
  • Excellent communication

Cons

  • Creating previews quicker

Return on Investment

  • Always positive ROI with Anteriad Marketing Cloud
  • We trust that picking Anteriad Marketing Cloud has given us many benefits as a company

Alternatives Considered

Madison Logic Platform