#1 most frequent
United States of America
71.1%280 installations of 394
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
Categories & Use Cases
Media
1 / 5
Top Performing Features
Company information
Information about companies/accounts is available and high quality.
Category average: 9.5
Industry information
Information about industries and markets is available and high quality.
Category average: 9.3
Contact information
Information about individual contacts is available and high quality.
Category average: 7.4
Areas for Improvement
Who Buys & Uses Bombora
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
10.4%41 installations of 394
#3 most frequent
India
3.6%14 installations of 394
Bombora Experience
Use Cases and Deployment Scope
We used Bombora for data enrichment and finding new leads, it is great as the filters enable to you search for your specific target audience, based on a range of options including location, job title, type of business, and turnover - it is super simple to navigate which made our job a lot easier.
Pros
- Lead generation
- Data enrichment
Cons
- More filters
- Better coverage for Europe
Return on Investment
- Good ROI
Good & reliable tool, can recommend.
Use Cases and Deployment Scope
Buyers make decisions before they ever contact sales. Imagine all those prospects never contacting you because they misunderstood your product (just based on your website). This leaves too much up to chance. To reach our potential customers, we started using Bombora to find shy prospects and approach them if we felt they were a good fit for our product.
Pros
- Finds prospects.
- Increases leads.
- Identifies churn risk.
Cons
- Provide more digestible visually appealing email reports.
Return on Investment
- Maintain a healthy renewal rate of 89%.
- Identify upsell opportunities quicker.
Other Software Used
Sugar Sell (SugarCRM), Entrinsik Informer, LinkedIn Sales Navigator
Taking the guesswork out of marketing
Use Cases and Deployment Scope
Bombora's company surge data enables us to know (not guess) when companies are in market. When we know what the customer is interested in, our marketing campaigns can become more specific, targeted, and helpful in the buyer's journey. Salespeople also have enjoyed using the data to know what products and solutions are relevant to the customer - without even having a conversation with them.
Pros
- Historical analysis of specific accounts to identify trends
- Integration with advertising platforms
- Custom reporting and insights
Cons
- More webinars, learning material to get people up to speed
- Saving boards is currently not intuitive and quite confusing to be honest
- The industry classification isn't the most accurate
Return on Investment
- Advertising efficiency ( +33% in campaign performance)
- Sales velocity (Shortening the sales cycle by months!)
- Generating "the best leads ever" according to Salespeople
Alternatives Considered
Anaplan Predictive Insights (Mintigo), D&B Lattice (discontinued) and Demandbase
A customized way to utilize topics to pinpoint industry pain-points and company buying intent.
Use Cases and Deployment Scope
Bombora gives specialized insight into specific buying intent for targeted topics. This helps our sellers know if there is a demand at a large scale for our solutions pertaining to pain points employees may be researching.
Pros
- Extensive prevalent topics of interest for any industry
- Custom reporting and integrations
- Accurate surging score
Cons
- Follow up of current customers and suggestions on how we can further leverage what you already have. From my experience this has been left to us.
- How is scoring made?
Return on Investment
- Demand Identification on large scale
- Topic oriented demand
Alternatives Considered
Albacross
Other Software Used
Albacross, HubSpot CRM, Clearbit
Bombora is one of the best tools we have ever used in our company
Use Cases and Deployment Scope
We used Bombora in the organization to help us build marketing dashboards with enhanced visuals to help promote the brand (and/or events) and achieve the organization's goals for the Sales Teams. We were able to address the issue of providing rich visuals for the teams to help them reach a guided purchasing decision of our products.
Pros
- Excellent customer service
- Effective use of system tools and resources
- Great multi-system ad-ons to create connectors within the organizations tools.
Cons
- Expand the diversity of available systems or ad-ons to implement within multi-platform usage.
Return on Investment
- Excellent return on investment received after many clients purchased from the company with the help of Bombora's systems.
- The advertising effect and efficiency increased drastically after applying Bombora's systems.
Alternatives Considered
Folloze and Salesforce CMS
Other Software Used
Folloze, Salesforce CMS
