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Bombora

Score8.2 out of 10

91 Reviews and Ratings

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What is Bombora?

Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

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Categories & Use Cases

Media

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Bombora Key Features

Learn about the best (and worst!) features Bombora has to offer, as determined by TrustRadius' reviewers.
Based on 91 ratings of Bombora's features
View all Bombora features

Top Performing Features

  • Company information

    Information about companies/accounts is available and high quality.

    Category average: 9.5

  • Industry information

    Information about industries and markets is available and high quality.

    Category average: 9.3

  • Contact information

    Information about individual contacts is available and high quality.

    Category average: 7.4

Areas for Improvement

Who Buys & Uses Bombora

Bombora Reviews

What users are saying about Bombora.
View all Bombora reviews

Bombora Experience

Incentivized
Verified User
Employee in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We used Bombora for data enrichment and finding new leads, it is great as the filters enable to you search for your specific target audience, based on a range of options including location, job title, type of business, and turnover - it is super simple to navigate which made our job a lot easier.

Pros

  • Lead generation
  • Data enrichment

Cons

  • More filters
  • Better coverage for Europe

Return on Investment

  • Good ROI

Good & reliable tool, can recommend.

Incentivized
Stephanie BeckerView profile
Customer Success Manager in Sales at SugarCRM (201-500 employees employees)

Use Cases and Deployment Scope

Buyers make decisions before they ever contact sales. Imagine all those prospects never contacting you because they misunderstood your product (just based on your website). This leaves too much up to chance. To reach our potential customers, we started using Bombora to find shy prospects and approach them if we felt they were a good fit for our product.

Pros

  • Finds prospects.
  • Increases leads.
  • Identifies churn risk.

Cons

  • Provide more digestible visually appealing email reports.

Return on Investment

  • Maintain a healthy renewal rate of 89%.
  • Identify upsell opportunities quicker.

Other Software Used

Sugar Sell (SugarCRM), Entrinsik Informer, LinkedIn Sales Navigator

Taking the guesswork out of marketing

Incentivized
Aly RyanView profile
Global Advanced Lead Generation in Marketing at Siemens (10,001+ employees employees)

Use Cases and Deployment Scope

Bombora's company surge data enables us to know (not guess) when companies are in market. When we know what the customer is interested in, our marketing campaigns can become more specific, targeted, and helpful in the buyer's journey. Salespeople also have enjoyed using the data to know what products and solutions are relevant to the customer - without even having a conversation with them.

Pros

  • Historical analysis of specific accounts to identify trends
  • Integration with advertising platforms
  • Custom reporting and insights

Cons

  • More webinars, learning material to get people up to speed
  • Saving boards is currently not intuitive and quite confusing to be honest
  • The industry classification isn't the most accurate

Return on Investment

  • Advertising efficiency ( +33% in campaign performance)
  • Sales velocity (Shortening the sales cycle by months!)
  • Generating "the best leads ever" according to Salespeople

Alternatives Considered

Anaplan Predictive Insights (Mintigo), D&B Lattice (discontinued) and Demandbase

A customized way to utilize topics to pinpoint industry pain-points and company buying intent.

Incentivized
Amanda Neal
Marketing Operations in Marketing at IBM (10,001+ employees employees)

Use Cases and Deployment Scope

Bombora gives specialized insight into specific buying intent for targeted topics. This helps our sellers know if there is a demand at a large scale for our solutions pertaining to pain points employees may be researching.

Pros

  • Extensive prevalent topics of interest for any industry
  • Custom reporting and integrations
  • Accurate surging score

Cons

  • Follow up of current customers and suggestions on how we can further leverage what you already have. From my experience this has been left to us.
  • How is scoring made?

Return on Investment

  • Demand Identification on large scale
  • Topic oriented demand

Alternatives Considered

Albacross

Other Software Used

Albacross, HubSpot CRM, Clearbit

Bombora is one of the best tools we have ever used in our company

Incentivized
Cesar Emilio Anton Morales
Program Manager in Marketing at Hewlett Packard Enterprise (10,001+ employees employees)

Use Cases and Deployment Scope

We used Bombora in the organization to help us build marketing dashboards with enhanced visuals to help promote the brand (and/or events) and achieve the organization's goals for the Sales Teams. We were able to address the issue of providing rich visuals for the teams to help them reach a guided purchasing decision of our products.

Pros

  • Excellent customer service
  • Effective use of system tools and resources
  • Great multi-system ad-ons to create connectors within the organizations tools.

Cons

  • Expand the diversity of available systems or ad-ons to implement within multi-platform usage.

Return on Investment

  • Excellent return on investment received after many clients purchased from the company with the help of Bombora's systems.
  • The advertising effect and efficiency increased drastically after applying Bombora's systems.

Alternatives Considered

Folloze and Salesforce CMS

Other Software Used

Folloze, Salesforce CMS

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