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Bluecore Reviews and Ratings

Rating: 8.2 out of 10
Score
8.2 out of 10

Community insights

TrustRadius Insights for Bluecore are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Helpful and Responsive Customer Support: Users have consistently praised Bluecore's customer support, with many stating that they found the team to be very helpful and responsive. The support team was commended for their quick and clear replies to inquiries, as well as their dedication to ensuring a successful onboarding and launch experience.

User-Friendly Interface: The user interface of Bluecore has received high praise from users who find it highly intuitive and easy to navigate. Many users specifically highlighted the platform's excellent UI design, which provides insightful and real-time data through an easily accessible dashboard. This makes it easy for users to manage email campaigns and access valuable data insights.

Advanced Personalization Capabilities: Users appreciate Bluecore's personalization capabilities, which allow them to target different segments of their audience and create customized messages. The platform's segmentation capabilities and product recommendations were noted by many reviewers to perform incredibly well. Additionally, users liked the AI-driven features such as predictive elements and personalized content based on user behavior.

Reviews

2 Reviews

Bluecore, YOUcore: An ESP dedicated to personalization!

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use Bluecore primarily as an Email Service Provider (ESP). This means we can build and send email campaigns, but we can also gather data and build based on our audiences and their behavior through these emails, our site and social media. We can also track our sent campaigns in order to look back on KPIs such as open rate, click-through-rate and revenue to determine future decisions.

Pros

  • Audience Insights
  • Key metrics on sent campaigns
  • User friendly, drag and drop functionality in building email templates
  • Encouraging support on becoming better and more involved with our customers/subscribers

Cons

  • Embedded functionality for social media live preview
  • Heat maps don't always show up
  • More flexibility in navigation bar, can get uneven in proportion

Likelihood to Recommend

Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics.

VU
Verified User
Employee in Marketing (51-200 employees)
Vetted Review
Bluecore
1 year of experience

Phenomenal Product & Company!

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Our ecom department uses Bluecore to send a number of triggered email campaigns based on several different factors, chiefly user behavior (abandoned carts, browse abandons, price drops, back in stock, low stock, etc.) as well as ingesting outside data points. We're able to easily set up recurring campaigns that require limited oversight, which is crucial when you have limited manpower. At the same time, we're also able to create highly targeted mailings on an ad hoc basis to take advantage of quick win opportunities.

Pros

  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords

Cons

  • There are a number of exciting looking features in beta that will greatly increase functionality: opportunity finder, experience builder, and audience insights. I'm just anxious to get them.

Likelihood to Recommend

If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.

VU
Verified User
Manager in Marketing (501-1000 employees)
Vetted Review