Amazingly easy way to make a mountain of insights more searchable and usable
Use Cases and Deployment Scope
- Repository for all research and insights
- Onboarding of new employees
- Organizes thematic work (e.g., ad testing, brand health)
- Distribution of insights (e.g., newsletters, Teams integration)
Pros
- Simplicity of uploading
- Search
- Organization around themes (Series)
Cons
- Greater customization of home page
- Easier navigation of the underlying document organization
- Ability to download individual pages from powerpoint decks
- Some usability improvements around formatting of new posts
Likelihood to Recommend
Ad testing:
<ul><li>PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign</li><li>Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.</li><li>Total time to build: 1 hour</li></ul>
Concept testing:
<ul><li>PTS: things get lost, findable but version control</li><li>Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster</li><li>Total time to build: 1 hour</li></ul>
