We always use Bing Webmaster Tools in conjunction with Google Search Console, SEMRush, and other appropriate solutions. Each has its own vagaries and will flag different issues and offer slightly different solutions. Google is obviously the player that all search marketers have to satisfy. But it's taken years for Google to catch up to the thoroughly excellent Bing Webmaster Tools. Bing's version of these search engine view's understanding of a website has always been slightly better than Google's.
There are a couple of standout Bing options, including new integration with Microsoft's Clarity that allows you to see screen recordings of visits.
After closely looking at both, I think they're now well-matched. That means that Google should always be your first choice. You're optimizing for Google, not Bing, after all. But if your work processes support a second or third option, Bing would be a nice choice for second.
Pros
Manual scans are returned fast--often within an hour.
You can import all of your Google Search Console properties with a few clicks.
Bing's interface is flatter than Google's and easy to use.
Benchmarking similar sites is a nice touch.
Cons
Context-based help visible on the page would be awesome.
Keyword research is a fantastic tool that needs more context.
The submission API that lets you "automate URL submission" and submit new content quickly is poorly explained and creates doubt among people who might wonder why they need to submit content.
Likelihood to Recommend
I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
Bing Webmaster Tools is being used alongside Google Search Console as two services that help direct SEO efforts, fix SEO errors, establish deep links, report on-page metrics, and other SEO uses. It's great for keeping track of a website's visibility on SERP pages in Bing.
Pros
Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
Cons
Better clarity on traffic data from Bing and Yahoo separately.
Easier ownership verification.
Likelihood to Recommend
Bing Webmaster Tools is pretty much essential for any SEO analyst. Not all SEO optimizations carry over between Google and Bing and it's good to get up-front validation on crawl errors from the search engine itself. Bing Webmaster Tools is especially relevant now that Yahoo and Bing are under the same roof.
We use Bing Webmaster Tools in order to have Bing scour our site for new content every time we add a blog post, or change the site at all. It's pretty much a necessity. When you have Bing scan your site, you can see your new page come up on search results pretty much the same day. Aside from submitting sitemaps, we will also manually put in the URL of the new page that we are submitting. I'm not sure if that makes it faster or not, but it's easy to do.
The reports are nice and give you actionable items to address in order to increase your search rankings.
Bing webmaster tools is pretty much a necessity for anyone who has a web page.
Pros
Site crawls, once initiated, don't take very long to complete
SEO analysis tells you which pages are not following best practices
Page Traffic reports tell you which of your sites are appearing in search, their position in the rankings, and how it's been performing over time
You can see the keywords people use to search for your site
Cons
The interface could be a little bit better when compared to Google's solution
Likelihood to Recommend
If you have a website, and you ever add content to it, then you really need to be submitting to Bing via their webmaster tools. If you haven't done this yet, you'll find that after just about a month your search rankings will be higher, and you'll get more traffic. I can't think of a reason why you wouldn't want to use these tools for your website.
VU
Verified User
Manager in Information Technology (1-10 employees)
We use Bing Webmaster Tools alongside Google Search Console and Google Analytics to help with SEO/organic search work such as - backlinks, keywords, search volumes, see visibility, metrics and reporting and visibility as SERP results. We specifically use it for Bing search and not Google as 2 different information sources. Its great to have an alternative source of information.
Pros
SEO Reporting - great metrics reporting on Bing
SEO Metrics - ongoing daily summaries and reporting
Great source of information for search specific to Bing/Microsoft
Website SEO analysis / diagnostics - identifies issues and problems
Great help and support from Microsoft
Import from Google Search Console - get all info imported across
Loads of secondary tools you can use - loads of different reports you didn't know you needed
Its all free - so its great
Cons
Interface and navigation could be cleaned up a bit
Integrate AI improvements better - it could do regular scans to tell me what needs updating
Overall not as good as Google - but robust enough
Likelihood to Recommend
Bing search is used the most in the USA so if you want to rank best in the USA you need to optimise for Bing. A lot of business users use Bing search so its an essential. Bing Webmaster Tools will help you with that greatly.
