Features
Top Performing Features
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.8
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.2
Site audit / diagnostics
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
Category average: 8.5
Local SEO
The tool helps optimize your website for local searches.
Category average: 7.8
SEO
Core features related to search engine optimization
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.8
Backlink management
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
Category average: 7.5
SERP ranking tracking
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
Category average: 8.3
Page grader
The tool scores each page of your website for SEO.
Category average: 7.8
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.2
Site audit / diagnostics
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
Category average: 8.5
Site recommendations
The tool recommends site structure improvements and other tasks to help with SEO.
Category average: 7.3
Task management
Users can track and manage the tasks associated with SEO.
Category average: 7.3
SEO Channels
Features related to optimizing your website for specific channels
Local SEO
The tool helps optimize your website for local searches.
Category average: 7.8
Social SEO
The tool tracks social mentions and backlinks and their impact on SEO.
Category average: 7.2
Mobile SEO
The tool helps optimize your website for searches done on mobile devices.
Category average: 8.4
Global SEO
The tool integrates with non-U.S.-based search engines and works in multiple languages.
Category average: 8.3
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
Multi-domain support
For SEO agencies, the tool allows users to track multiple domains in one instance.
Category average: 8.9
Integration with web analytics tools
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Category average: 8.8