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Bazaarvoice

Score8.2 out of 10

76 Reviews and Ratings

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What is Bazaarvoice?

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase sales and build brand loyalty.

Within the platform, the vendor provides seven core modules:
  • Ratings & Reviews
  • Questions & Answers
  • Sampling
  • Connections
  • Curations
  • Insights
  • Brand Edge

Categories & Use Cases

Reviews

What users are saying about Bazaarvoice.
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Bazaarvoice Platform: Review Aggregator and Time Saver

Incentivized
Bryan NyeView profile
Digital Media Analyst in Marketing at Dell (10,001+ employees employees)

Pros

  • Aggregates retail reviews
  • Allows manufacturers the opportunity to respond to reviews
  • Offers reporting options for ratings and reviews
  • Allows manufacturers to respond to customer questions on retail sites

Cons

  • The format of the connections portal could be updated.
  • Fewer system outages that cause reviews to not be shown
  • Better tracking of active and inactive products on retail sites

Return on Investment

  • It saves our team time to be able to respond to reviews on one site.
  • It allows official manufacturer white label responses on retail sites.
  • It allows us to be able to report on product reviews across retail and native sales channels.

A must-have for websites - DTCs or non-DTCs, both

Incentivized
Verified User
Manager in Information Technology (10,001+ employees employees)

Use Cases and Deployment Scope

We use Bazaarvoice for our ratings and review module on our website. One of the issues is that we want to collect reviews from multiple touchpoints and it is difficult to aggregate that, but Bazaarvoice syndication options are best-in-class and hence we switched to Bazaarvoice.

Pros

  • Plenty of options to customize UI
  • Easy process of syndication
  • Ensures data veracity
  • Quick support from the team

Cons

  • Lower awareness of related products in the suite

Most Important Features

  • Ratings & Reviews
  • Q & A
  • Syndication

Return on Investment

  • Positive - Maintain image
  • Positive - Show recent reviews
  • Positive - Maintain transparency

Bazaarvoice Conversations is a Great Choice for Reviews and Q&A

Incentivized
Christopher PayneView profile
Front End Developer in Information Technology at Rocky Brands, Inc. (1001-5000 employees employees)

Pros

  • Multiple touch points throughout the year to make sure ROI is being met
  • Easy to implement into websites
  • Advanced features can be turned on and off depending on current needs

Cons

  • Their login to their portal is awful. They are working on creating a single sign on experience but right now there are different usernames and passwords depending on what dashboard you are attempting to access.
  • They could probably spend more time optimizing the cost of their initialization script. The size of the JavaScript concerns me.
  • They could work on their deployment and preview tools. The time for our staged changes to show on the live site doesn't seem to be as quick as it should be and the preview tools don't take into account the site's CSS files for display.

Return on Investment

  • They filled out need to have Q&A and Reviews on our website
  • We have seen a positive correlation with having this service and our general customer experience
  • We have seen a positive correlation with good reviews and sales of specific products

Alternatives Considered

PowerReviews

Great platform to boost conversion and very attentive support!

Incentivized
rachel woolnough
Ecommerce Trading Assistant in Research & Development at Boux Avenue (51-200 employees employees)

Pros

  • They make writing and submitting reviews so simple for the customer and are always improving the process in line with customers' behaviours i.e. inmail submission for phone users as the biggest device type.
  • Give detailed insights into your reviews and ratings with reports that can be auto generated and sent to relevant teams to highlight issues with products/common themes. This is useful as it eradicates the process of having to manually pull a report weekly which saves us time.
  • Insights from curations too, you can see how many interactions and impressions each post has to determine popularity which has helped us gauge more what the customer wants to see from us in terms of content.

Cons

  • The improvements made to the current platform are great however I feel there could be more frequent releases to update certain aspects of the platform that feel a little neglected. For example the process of uploading a photo to the site via curations is quite clunky for a customer and not able to be adjusted to be in line with the rest of the website. It would be great if this was more dynamic.

Return on Investment

  • We get on average 150+ reviews a week with an average rating of 4.7* from our customers which we know really helps conversion of our products overall.
  • We've used UGC content as some of our alternative product images on the website where they've been great quality which has helped views and visits to the product.
  • The UGC feature is quite a heavy product which has slowed our homepage load time slightly by having it but only minimal.

Other Software Used

Dynamic Yield, Salesforce Commerce Cloud

A must-have tool for a successful business

Incentivized
Ephraim Mandel
Customer Engagement Supervisor in Marketing at B&H Photo (1001-5000 employees employees)

Pros

  • Authenticity - They vet each and every piece of content that comes in and check it for fraud, spam, and other things to make sure your site is only populated with authentic content.
  • Support - BV provides top-notch support that is responsive, knowledgeable, and extremely helpful in ways we never thought possible from a partner. They constantly improve their platform and the reporting available as well.
  • Functionality - The platform is easy to use and very intuitive. The features it has and the capabilities it provides is unmatched by previous providers we've used.

Cons

  • Some of the reporting features are clunky and confusing, but they just updated that!
  • I wish Reviews and Q&A information could be exported at the same time and that CGC for both could be displayed in one view.
  • The fact that email addresses cannot be searched is frustrating.

Return on Investment

  • We've been able to fine-tune our website to reduce friction based on customer feedback.
  • Our reviews and Q&A area work on a consistent basis, as opposed to periodically crashing with our previous company.
  • We trust that the CGC on our site is authentic and we don't need to spend as much time investigating content as we once did. Huge ROI!

Alternatives Considered

PowerReviews and TurnTo

Other Software Used

Jira Service Desk, FullStory