TrustRadius Insights for Bazaarvoice are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Reporting Capabilities: Users have consistently praised Bazaarvoice's reporting capabilities, with several reviewers stating that they found the reporting system to be comprehensive and user-friendly. They appreciate the wide range of pre-built dashboards and alerts available, which allow them to easily access any piece of data they need at any time.
Customizable Review Forms: Many users have highlighted the flexibility that Bazaarvoice offers in customizing the product review form. They find it easy to tailor the form to the specific type of product being reviewed, enhancing the overall user experience. This feature allows users to gather relevant information and provide a personalized experience for their customers.
Post-Interaction Email: Bazaarvoice's post-interaction email feature has been highly appreciated by users. These emails effectively encourage customers to leave reviews, driving them back to the site and generating valuable user-generated content. The marketing team also benefits from using these reviews for social posts and email blasts, further demonstrating the value of this feature.
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Bazaarvoice Reviews
6 Reviews
Professional, Scientific, and Technical ServicesAccounting1Information Technology & Services2Marketing & Advertising3
Driving purchase is of course one of the most important parts of any business. By helping create an array of customer engagement with ratings and reviews, questions and answers, and more, it just helps totally with the customers' shopping experience in touch with the organisation which is key, making this software crucial.
Pros
It helps see campaign performance.
It helps drive revenue directly.
It gives actionable insights.
Cons
The assistant can be better.
The assistant could do with a wider gamut of replies.
Likelihood to Recommend
Launching a product is a huge stage for any business. At this point, having positive reviews showing for your product can change the tides in your favour. So when Bazaarvoice brings reviews and ratings on launch day, it helps bring and cultivate a trust that would've otherwise been lacking for potential customers.
VU
Verified User
Supervisor in Marketing (Marketing & Advertising company, 11-50 employees)
We use Bazaarvoice to moderate and syndicate reviews on our website. We want to provide a reliable venue for consumer feedback and to be open and honest about receiving and disclosing feedback from customers. Our IT department handles the management and implementation of this company-wide change.
Pros
Compiles feedback from various stores.
Offers producers the chance to weigh in on consumer reviews.
Provides a variety of report choices for tallied reviews and ratings.
Cons
It's not possible to think beyond the box and find a remedy.
The responsibility for implementation cannot rest on one person's shoulders.
It's a lot of work to put it all together.
Likelihood to Recommend
All of the comments and suggestions made by customers are collected in one convenient location on Bazaar Voice. We feel this to be the most compelling application. Also, it's not the easiest to utilize while we're constantly switching between applications. Other than that, it's an excellent product.
VU
Verified User
Manager in Marketing (Marketing & Advertising company, 1001-5000 employees)
I currently use the portal and the insights section of the bazaar voice. It is a very quick , comprehensive and easy to use tool and provides up to date information.The platform is super user friendly and their support team is always on the go providing robust service and helping to resolve the user queries. What we work on is generating feedbacks from customers regarding the product that we develop and bazaar voice acts as a consolidated platform to integrate all our data at one point and provide insights
Pros
Simple User Interface
Great tech support team
Easy to use features
Cons
Sometimes it becomes difficult to swap between different use cases
Sometimes the User experience can be lacking so can work on improving that
Some sections are outdated eg the portal and workbench
Likelihood to Recommend
Bazaar voice acts a place where we review all our feedback and gain insights from it. This is the most important usecase that we find quite satisfying.Apart from this when we are trying to switch between different use cases it becomes a bit difficult to use. Otherwise its a great product.
VU
Verified User
Consultant in Information Technology (Accounting company, 10,001+ employees)
Our team uses Bazaarvoice Platform to respond to reviews for our products that are left on retail websites. We are able to respond to reviews from multiple retailers using just one platform. This tool saves our team time from having to visit multiple retail websites in order to respond to customer reviews. Bazaarvoice also offers reports for our reviews that we can use for weekly, monthly, quarterly, and yearly reports that address our product's ratings and reviews.
Pros
Aggregates retail reviews
Allows manufacturers the opportunity to respond to reviews
Offers reporting options for ratings and reviews
Allows manufacturers to respond to customer questions on retail sites
Cons
The format of the connections portal could be updated.
Fewer system outages that cause reviews to not be shown
Better tracking of active and inactive products on retail sites
Likelihood to Recommend
Bazaarvoice Platform can be used by manufacturers to respond to customer reviews either on their own website or on retail websites where their products are sold.
Bazaarvoice is being used at our organization to gain deeper insights into our customer satisfaction with our products, measure overall customer sentiment, and identify areas of improvement within our brand and products.
Pros
Bazaarvoice does a great job of integrating with our sites and their designs
Bazaarvoice does a great job of communicating with their customers - lots of support available
Bazaarvoice has done a good job of kicking off some deeper analytics for our organization
Cons
Bazaarvoice's backend analytics and UI is overall clunky and confusing. There is a pretty steep learning curve. It needs to be updated.
The reporting on Bazaarvoice is also clunky. The export tool is confusing and not pretty. It needs to be updated.
Although we've got great technical support, I wish there was more "consulting" happening to help us understand how we can leverage the data we're collecting even more smartly than what we are.
Likelihood to Recommend
Bazaarvoice is great for larger retailers who need to display ratings and reviews on their site. There are also tons of other features that BV offers that our company can't take advantage of since we don't sell directly online. If we did, there'd be even more benefit available to us. Companies who are looking to connect with their customers from purchase to reviews - this is a great tool for you.
Bazaarvoice Conversation is being utilized by several clients I consult with on Digital Strategy (Fortune 500). Currently, the digital and ecommerce teams lead the decision making and management of Bazaarvoice. However, Consumer Affairs, Consumer Insights, Media and the Brand Marketing teams are all actively involved in utilization of the product and semi-annual reviews of performance and enhancements.
Pros
Review Generation: Great modules (especially the latest Conversation updates) for each review collection. Additionally Bazaarvoice has technology that can automatically follow-up with consumers (pixel collection) to request reviews.
Review Syndication: Bazaarvoice syndicates out to almost all of the prominent retailers in the US landscape.
Innovation: The Bazaarvoice team continues to innovate and enhance against their current platform offering. Each year lots of new modules are available that continue to develop or review efforts.
Cons
Lack of Global: The tool does not expand to a lot of retailers outside the US. I know they are building this out more all of the time, but can be a bit frustrating.
Expensive to Customize: The out-of-the-box solution is great, but if you decide to customize more heavily, it can lead to high costs. Bazaarvoice requires teams hand over creative files and they develop it on their end, which is not always ideal.
Tough to Input your own Reviews: Bazaarvoice has policies about what meets "their criteria" for review generation. If you collect reviews outside of Bazaarvoice and want to upload (eg. an event), if it did not go through their platform you usually can not submit.
Likelihood to Recommend
If review syndication is important to you, Bazaarvoice Conversations is a great option. It has just as much (if not more) bells and whistles than any other review platform out there. If review syndication is not important for your brands or products, you can probably find a more cost effective platform that handles all of your needs without the large [price].