A solid, agile and budget-friendly Abandonment eMail Solution
Pros
- Barilliance displayed some of the best customer support I've had the pleasure of receiving. Their responses were timely and informative.
- Barilliance provided us with a month to month contract which allowed us to make the right business decisions at the right time. Their price point was also extremely competitive.
- While not the most robust solution, Barilliance hit all of the necessary functionality and activity to help us address our need for abandonment campaigns.
Cons
- Barilliance has limited optimization potential. They do the basics of abandonment very well but do not have program growth tools in place.
- Barilliance has a limited amount of data integrations available. For data-driven companies, some in-house solutions may need to be developed for full customer behavioral data.
- The Barilliance Portal, while not being poorly designed, takes some getting used to, in addition to providing very little static support. This is addressed by their excellent customer service but can slow the self-help opportunities.
Return on Investment
- Barilliance was able to produce an effective ROI for our company. Their month to month plan allowed us to be agile as we grew.
Alternatives Considered
Bronto Marketing Platform and IBM Watson Campaign Automation
Other Software Used
Bronto Marketing Platform, NetSuite, IBM Watson Campaign Automation, Return Path, Asana, JIRA Service Desk, Tableau Desktop, Tableau Server, Zenefits