AWeber Reviews & Insights

Score8.9 out of 10

99 Reviews and Ratings

Community insights

TrustRadius Insights for AWeber are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive User Interface: AWeber's intuitive user interface has been praised by many users, making it easy for them to navigate and utilize the platform effectively. Some users have mentioned this as a key advantage.

Helpful Customer Support: AWeber's customer support is highly regarded, with knowledgeable and pleasant representatives providing valuable assistance. Users appreciate the prompt and helpful responses they receive when seeking support or guidance. Several reviewers have highlighted this aspect of AWeber.

Effective Email Tracking: Many users appreciate AWeber's email tracking features that allow them to easily identify who has opened emails and who hasn't. This feature enables users to send targeted emails to specific segments of their mailing lists, resulting in more effective communication with their subscribers. A significant number of reviewers have specifically mentioned this benefit.

Reviews

37 Reviews

AWeber for easy email marketing integration

Rating: 8 out of 10

March 8, 2023

Use Cases and Deployment Scope

I am a Digital Marketer, and I use AWeber for my affiliate marketing. The product addresses several business problems for me, including the need to build and maintain a list of subscribers, create and send targeted email campaigns, and track the performance of those campaigns. With AWeber, I can create opt-in forms and landing pages to capture email addresses from website visitors.

AWeber also provides reporting and analytics tools to help affiliate marketers track the performance of their email campaigns and make data-driven decisions about future campaigns. The scope of use cases for AWeber in affiliate marketing is quite broad, ranging from individual affiliates promoting products to large affiliate networks managing multiple campaigns across various niches. Some common use cases include Building an email list, Promoting products, Nurturing leads, Reporting and analytics. Overall, AWeber provides a robust set of tools for me to build and maintain their email lists, create targeted campaigns, and track their performance.

Pros

AWeber's automation features are robust and flexible. I can set up automation workflows based on a variety of triggers, such as when someone subscribes to a list or clicks a link.
AWeber's landing page builder makes it easy to create professional-looking landing pages without any coding experience. I can choose from a variety of templates, customize them with my own branding, and publish them.
AWeber provides detailed reporting and analytics on every aspect of an affiliate's email campaigns, including open rates, click-through rates, conversion rates, revenue generated, and more.

Cons

AWeber's landing page builder lacks advanced customization options, making it challenging to create unique and eye-catching landing pages.
AWeber's email template library is limited compared to its competitors. While the platform offers a wide range of templates.
Email is not properly optimized, I mean sometimes email mobile interface is not optimized.

Likelihood to Recommend

AWeber is an excellent email marketing solution for small to mid-sized businesses, especially those that are just starting with email marketing campaigns. AWeber is also good for bloggers. But it's not perfect for an affiliate marketer who wants to make a landing page on AWeber. Businesses that require advanced segmentation options may need to consider other email marketing platforms.

Verified User

Professional in Marketing (1-10 employees)

Vetted Review

3 years of experience

A Powerful Way to Grow Your Email List, and Business!

Rating: 8 out of 10

Incentivized

April 27, 2022

Use Cases and Deployment Scope

We use Aweber to build our email list. This is done through blog posts, our live show, Social Chatter, along with on our podcast, Launch Your Live.

Aweber helps us add a sign-up box, but also works well with landing pages that we also use to reach new customers.

In terms of the challenge it solves, it's often difficult to collect email sign-ups. They make it easy to do, but also easy for customers to sign-up.

Pros

Email newsletter optin boxes
Auto-responder series
Landing pages
List cleaning

Cons

Lots of tools, and can be challenging knowing where to look.
Managing multiple lists could be better. They have tagging, which has helped with this.

Likelihood to Recommend

Aweber works great for nearly any and all businesses who are looking to build an email list.

They have added a host of new features that make it very powerful, such as tagging for sign-ups, so you don't have to setup or manage multiple lists.

Landing pages are also new. They useful and help consolidate from other tools you may be currently using.

Christian Karasiewicz

Owner in Marketing at Social Chefs (1-10 employees)

Vetted Review

10 years of experience

View profile

Thank you Aweber!!

Rating: 10 out of 10

December 31, 2021

Use Cases and Deployment Scope

We use Aweber for our weekly newsletter, to keep in touch with Alumni and set up auto-responders for our free E-Course.

Pros

Customer service is outstanding!!!
App Integrations.
Templates.

Cons

Sometimes the system errors and you have to sign back in to restart. It works great upon logging back in. Not sure if this is because I use Safari only on both my computers.

Likelihood to Recommend

Aweber has the best customer service I've ever encountered. If you are a small business owner and get stuck, they will walk you through anything you need, and to them, there is no such thing as a dumb question. Outstanding!

Laurel Elders

Founder at Institute for Integrative Coach Training (1-10 employees)

Vetted Review

10 years of experience

It's OK if you're happy working at a slow pace.

Rating: 5 out of 10

November 17, 2021

Use Cases and Deployment Scope

We use Aweber to send out daily follow-up emails with training information on them. The ease [with] which you can create a library of information newsletters to distribute suits [our] clients and what we are trying to do, which is help others be inspired and motivated.

Pros

Follow-up email creation
Ease of use with creating a newsletter or email
Collection of email subscribers

Cons

An antiquated system that only allows you to do one thing at a time, for example, you can't add a selection of draft newsletters to the follow-up series in bulk.
Uploading of images often results in a fail or retry, a quicker way, or offering FTP would be more beneficial
templates are old-fashioned, muted colours that could do with updating to create eye-catching and colour marketing material.

Likelihood to Recommend

Aweber is good if you're a newbie and getting to grips with email marketing, however, if you're more advanced and want to add dynamic pages, change layouts, it's pretty much useless. You're limited to preset conditions and the option of fonts is extremely poor.

Verified User

Director in Marketing (1-10 employees)

Vetted Review

9 years of experience

Most Amazing Email Marketing Software I ever used! The simplicity is outstanding

Rating: 10 out of 10

April 13, 2020

Use Cases and Deployment Scope

AWeber is a great email marketing software for us. As a digital agency we use AWeber to collect for our clients. We also use Aweber into other businesses of ours. It is great platform for automation. We do not have to set up day-by-day emails. We're able to set up and schedule our email campaigns all at once.

Pros

It is very easy to use and it has friendly user interface.
Following up series - set up follow-up emails series so that whenever a subscriber enters into your list they start to receive emails from you.
Landing page - basically now if you are tight on budget to psu for landing pages software, on AWeber you can create your own landing page to collect leads.
It gives you a 30 day free trial to test things out.

Cons

AWeber does not have a free plan.
There are some keywords that are not allowed to be used in your emails otherwise AWeber shuts down your account.
You're not allowed to import the subscribers that have been bought from third party.

Likelihood to Recommend

AWeber is suitable for any Internet marketing business whether you are beginner or pro. It has everything you need for Internet marketing. It even supports affiliate marketing some other auto responders do not support. If you are still starting out or completely a newbie, AWeber customer support delivers an outstanding service. It helps to keep track on the campaigns we're sending out to our clients by showing us real-time reports and analytics. We're able to know the performance of our campaigns by showing Open Rates % and Click Rates %.

Nkululeko Caiphas

Company Owner in Marketing at Caiphas Inc Marketing Agency (1-10 employees)

Vetted Review

1 year of experience

View profile

Great for Mid Sized companies

Rating: 8 out of 10

Incentivized

January 27, 2020

Use Cases and Deployment Scope

AWeber is being used for email communication in B2B and B2C. It includes behavior-based campaigns as well as monthly newsletters and ad-hoc campaigns. Overarchingly we use it to move consumers and customers down the funnel into conversion.

Pros

List Management and segmentation
Automation

Cons

Sales Tracking or conversion tracking - okay but needs work
Price compared to competitors

Likelihood to Recommend

AWeber is an excellent tool if you are more engaged and able to do some light coding, as well as develop massive campaigns based on behavior. It is a step up from some of its competitors and is an advanced level. It is lighter than a full-service agency, but the support team is beneficial if you run into an issue. For large corporations with eCommerce, this won't do the heavy lifting, but if you are smaller and mainly focused on brand awareness, it is good.

coll kirk

Head of Media in Social Media at Kelly Services (5001-10,000 employees)

Vetted Review

3 years of experience

Simple easy to use email marketing software! Great inbox deliverability.

Rating: 8 out of 10

Incentivized

January 20, 2020

Use Cases and Deployment Scope

We, SeeResponse, are a full-service B2B marketing agency that specializes in email marketing. We provide managed email marketing services and use AWeber to help our valued customers build, launch and manage their email marketing campaigns. These campaigns let our customers promote their products and services and also send informational content like blogs, articles, webinars, and newsletters. The frequency of these emails ranges from daily to monthly. But most of the emails are on a weekly cadence. Though most of our campaigns run on a periodic basis, we also leverage AWeber to send out one-off broadcasts. These usually are product launch emails, corporate announcements, and press releases or news bulletins. The business problem that AWeber helps us and our customers solve is that it eliminates the complexity associated with sending out email marketing campaigns a great deal and provides an easy and simple email outreach solution at a rather inexpensive price point.

Pros

AWeber provides great email deliverability. Emails get into the inboxes.
AWeber's reporting feature and the dashboard view.

Cons

The default view that's associated with a list vs. the account or campaigns.

Likelihood to Recommend

It is a rather strong email marketing software. We love the fact that they provide great email deliverability. We also like their dashboard view. Their reporting interface displays account overview, subscriber stats, metrics from your recent campaigns, and stats from your lists. From the dashboard itself, one can look up a contact from the "list stats" section and can also update contact status or unsubscribe a contact. This saves you additional steps.

AWeber can work on making better the default view that's associated with a list vs. the account -- which is different from most email software out there. To elaborate, the default view will always be associated with a list of what they refer to as "Current List". From a user perspective, this means that you have to skip between the lists to see campaigns send to that list. This as opposed to the more standard campaign list view that most other email software have is a little tricky to get used to, especially when you are starting off new on AWeber.

Mukesh K. Singhmar

Cofounder & CEO in Corporate at SeeResponse (1-10 employees)

Vetted Review

4 years of experience

View profile

We're a big fan of AWeber

Rating: 10 out of 10

Incentivized

January 8, 2020

Use Cases and Deployment Scope

We use it across the whole organization, for marketing, creating meaningful connections with prospects and existing customers, and to generate sales. It solves the problem of engagement, connection, outreach, and marketing. The platform is versatile enough to carry the weight of multiple tasks across most of our customer relationship needs. We've been very pleased with it from the start.

Pros

AWeber keeps its platform updated to include tools for engagement in multiple ways, which is a huge bonus for us in customer relationship management.
Their customer service is top-notch and unbeatable. Their staff is well trained, courteous, and available when we need them. If we need something off-hours, their help resources and tutorials are easy to follow and almost always cover the problem we are trying to solve. We always feel supported and encouraged to perform at highest standards with AWeber behind us.

Cons

If I had a wishlist, I'd ask for 24/7 phone support; but honestly, even without that, their customer support has been well thought out and gives us most of what we need.
When they upgrade their platforms (which is frequent, because of the rapid changes in technology) it sometimes becomes difficult to learn how to use the things that are new. All told, though, I'd rather they keep adding to their resources for us even if it means a steeper learning curve in how to integrate and use the new tools. The tradeoff is worth it.

Likelihood to Recommend

AWeber is great for small to medium-size businesses or startups, who need a robust customer relationship management system for lead generation, warming up prospects, educating buyers and prospects about the benefits and features of products and services, and to maintain healthy connections with current customers and target markets. Situations, where AWeber might not be well suited, could be for managing extremely large databases that are using media such as video and online delivery of information products, such as webinars and telesummits.

Nancy Boyd

President and CEO at Bright Wings, Inc. (1-10 employees)

Vetted Review

20 years of experience

AWeber gets email done!

Rating: 8 out of 10

Incentivized

December 17, 2019

Use Cases and Deployment Scope

We are using AWeber for nurturing leads and our periodic newsletters that are part of our overall marketing strategy.

Pros

Easy to use.
Great features.

Cons

Interface is somewhat dated.
Not many integrations.

Likelihood to Recommend

As a straightforward email marketing solution, AWeber performs well. If the user is trying to integrate with landing pages, CRM systems or other types of integration there may be some challenges because the platform isn't great at doing that.

Verified User

Executive in Corporate (1-10 employees)

Vetted Review

1 year of experience

AWeber - To Trust & Automate Marketing Campaign Subscriptions

Rating: 10 out of 10

Incentivized

September 25, 2019

Use Cases and Deployment Scope

AWeber is a must-have for any company seeking to capture the most from email marketing campaigns, and we run several. I had used AWeber at other companies but this time I needed it for one of our strategic business units, Creating The Future Today.Life.

We also have a newsletter so needed the best tool to manage and automate subscriptions, especially in the days of GDPR. Permissions matter! They've been the go-to tech for this for years and have all the required compliance expertise designed into the product that we were looking for.

Pros

Subscription management
Multiple brand/product launches
Audit recordkeeping of permissions

Cons

Templates - there's always room for more choices and more agility
More video training for really new users, even though AWeber has been around a long time

Likelihood to Recommend

It is absolutely the best when you want to/need to get permissions and authenticate subscribers. It's an easy audit-recordkeeping system and must-have for marketing compliance, so automation by these experts is perfect!

Campaigns can be personalized much better using AWeber. There's nothing worse than sending a campaign out with either inaccurate or generic titles or messages. Global audiences are hyper fragmented. Agility in personalization makes a measurably greater impact.

Jackie Bassett

CEO in Corporate at Creating The Future Today.Life (11-50 employees)

Vetted Review

5 years of experience

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