Use Cases and Deployment Scope
When a client seeking 3d visual assets asks, "can you...." I can interrupt them before they finish the sentence and answer, "yes" before I even know what they need. 3ds Max allows me to do that with confidence. It's amazingly powerful and mature. Like all powerful software, to get the most from it you need to drive it with better than average hardware and there is a learning curve, but all powerful things require some knowldege to get the most out of them. I use it everyday in my business.
Alternatives Considered
Autodesk Maya, Blender and Cinema 4D
Other Software Used
Adobe After Effects, Adobe PhotoShop, Unreal Engine