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Audiense

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48 Reviews and Ratings

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What is Audiense?

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

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Media

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Reviews

What users are saying about Audiense.
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Buy Audiense before your competitor does!

Incentivized
Cliff WorleyView profile
CMO (Chief Marketing Officer) in Marketing at Kapor Center (51-200 employees employees)

Use Cases and Deployment Scope

I use Audiense to gather insights on our community and followers to help maximize the reach of our content. I also use Audiense to run customized Twitter advertising campaigns. The campaigns I have run with Audiense outperformed the campaigns I've run within the native Twitter app. Finally, I've used Audiense to run a massive donation campaign and ended up meeting our goal within 3 days. I could not have done this without Audiense.

Pros

  • Community Insights
  • Detailed Targeting
  • Audience Research

Cons

  • Adding new features
  • Training
  • Content Marketing

Return on Investment

  • Helped raise 500k in 3 days
  • Increased sign up for events
  • Target our followers effectively

Alternatives Considered

Hootsuite, MeetEdgar and Sprout Social

Other Software Used

Asana, Airtable, Notion

How Audiense benefits me - Agency-Side

Incentivized
Raven Wheatley-HawkinsView profile
Digital Marketing Manager in Marketing at Adroit Data & Insight (11-50 employees employees)

Use Cases and Deployment Scope

We are an agency so use this tool alongside other research tools to provide digital insights that our clients can use to increase the effectiveness of their marketing strategies. This has allowed us to uncover valuable insights around potential and target audiences or uncover niche audiences that our clients weren't aware of.

Pros

  • Segmentation
  • In-depth demographics
  • Unique insights compared to other tools i've used - personality

Cons

  • Exports could be cleaner

Return on Investment

  • Improved communications for clients (tone of voice)
  • Better segmentation
  • Rich competitor analysis

Other Software Used

Talkwalker, Oktopost, CommuniGator

A powerful, unique tool to explore your subscriber base

Incentivized
Guilhem BoyerView profile
Médias sociaux & relations presse in Social Media at CEA (10,001+ employees employees)

Use Cases and Deployment Scope

Audiense is a great tool to get valuable information about our subscribers. It allows us to accurately monitor the effectiveness of our accounts on key targets such as opinion leaders and journalists. The tool also allows us to explore the subscribers base of other accounts to detect new communication opportunities.

Pros

  • In-depth research among subscribers
  • Tracking of subscribers activity
  • Stats about subscribers base

Cons

  • the interface could be cleaned up
  • exports are not as easy as they might be
  • some functions (like DM posting) are not active anymore, even if it's Twitter's fault

Return on Investment

  • Ability to determine our exposure to journalists/key opinion leaders (and establish an objective)
  • Better targeting of press relations, even outside social media
  • Useful insights to determine and prove the evolution of a social media strategy

Other Software Used

Talkwalker, Agorapulse, Buffer

Brilliant tool to grow your Twitter network

Incentivized
Emma Goode - Social Media Consultant and TrainerView profile
Founder in Marketing at 24 Fingers Ltd (1-10 employees employees)

Use Cases and Deployment Scope

We use Audiense to identify optimal times to post and build our target audiences for clients on Twitter. We have a wide variety of clients and need a product like this that delivers insight and robust data that we can pass on to our clients within each sector we are operating in.

Pros

  • Twitter audience building
  • Understanding follower bios
  • Understanding what type of content is resonating

Cons

  • Legacy data for community content
  • Extractable elements
  • API

Return on Investment

  • We have won strategy pitches due to the insight that Audiense has provided us.

Alternatives Considered

Nuvi

Other Software Used

Nuvi, Hootsuite, Later

My go-to Customer Insights tool when I want to make sense of the social media audience

Incentivized
Tamara LucasView profile
Account Director in Research & Development at Convosphere (11-50 employees employees)

Use Cases and Deployment Scope

Audiense is part of our tool stack for Social Intelligence, and it is used across all the markets and teams to support our clients' needs and business questions. We use Audiense to have a deeper and better understanding of the customers: 1. Understanding the segments/clusters of a specific Twitter user, a group of Twitter users discussing the same topic, or a group of Twitter users with the same demographic characteristics (to give some examples). 2. Answer the questions of who they are, what are their interest, who they follow, where to find them, when/where they are online and how is their personality. 3. Inform the definition of our clients' Personas and recommendations for targeting campaigns. Most of the data come from Twitter, so it's a Twitter-focus tool. From time to time this is a challenge, as in some markets or demographics Twitter isn't a top social media platform.

Pros

  • Clustering Twitter audience based on who they follow or what are their affinities.
  • Providing insights to inform the creation of targeted campaigns.
  • Sharing information for Media Planning (where to reach each the audiences).

Cons

  • Highlight what are the differences across clusters/segments
  • Adding other platforms information (Instagram, TikTok, LinkedIn...)

Return on Investment

  • Increased value of social intelligence data
  • Time saved

Other Software Used

Talkwalker, Synthesio Social Intelligence Suite, Socialbakers Suite

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