#1 most frequent
United States of America
68.4%295 installations of 431
What is Aprimo?
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.
Categories & Use Cases
Media
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Screenshot of Contextual DAM Experience: Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.
Who Buys & Uses Aprimo
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
10.4%45 installations of 431
#3 most frequent
Germany
2.8%12 installations of 431
Order from chaos! A great fit for global organizations...
Use Cases and Deployment Scope
Aprimo provides one centralized consistent process for campaign management for our global organization. This assures that all required checks and balances are accounted for prior to any messaging going live. Reducing risks and assuring the best outcomes.
Pros
- Workflows. If you can dream up a workflow, Aprimo can implement it fairly easily.
- Granularity. Roles, groups, and business rules down to the field level. If required, Aprimo can go deep into these use cases.
- Professional services. Team members have robust hands-on expertise with the platform.
Cons
- User Interface. The UI has been called 'not intuitive' by some users.
- Status of a project. Agile board accessibility. This area is lacking
Return on Investment
- Reduced organizational risk.
- Lowered production costs by enabling asset distribution and local adaptation.
Alternatives Considered
monday.com
Other Software Used
Adobe Target, Adobe Experience Manager
Aprimo for the win!
Use Cases and Deployment Scope
We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.
Pros
- Flexibility to work with our specific needs not just out of the box product.
- Ability to alert users of their tasks and remind them if not competed in set time period. Less emails from team members chasing others for task completion.
- Ease of getting approvals documented from various stakeholders without delays.
Cons
- Anything we have come across that needs changing we have been able to get Aprimo to deliver for us. So not really any issues that I can see.
Return on Investment
- The stream-lined content process with agency partners who have access to our Aprimo client.
- In app creative review and redlining makes changes easy for client and agency.
- Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.
Alternatives Considered
Basecamp
Other Software Used
Salesforce Marketing Cloud Email Studio
A DAM System that lives up to the promise
Use Cases and Deployment Scope
Aprimo was implemented to track, manage, and distribute graphic elements and other marketing related assets to the creative team and firm administrative team. It addressed several problems in workflow, controlled availability of assets at security levels, and searchability of assets in a library format. Our use case scope included a primary rollout of a marketing team followed but a more broader rollout to the firm staff.
Pros
- AI Image Tagging
- Multiple Asset Editing
- Dashboard Layout and UI
Cons
- Power Workspace ease of use
- Split of onboarding teams in technical vs. less technical
Return on Investment
- Reduced Cycle Times
- Streamlined Content Processes
- Organizational Changes to Materials
Alcatel-Lucent Enterprise and Aprimo - a success story
Use Cases and Deployment Scope
ALE’s marketing focus is driving growth and meeting targets
for the pipeline, across the 30 countries we operate in. Aprimo’s SaaS DAM is
central to managing all of our marketing content and approvals, including
sharing ‘campaign in a box’ collateral with partners and providing a library to
support our sales team.
Pros
- Powerful DAM that is highly configurable to ALE’s specific needs and processes
- Flexible integrations with other applications e.g. Sitecore, Brightcove
- Backed by helpful and knowledgeable support team.
Cons
- Aprimo’s system is so flexible and configurable that it really requires the optional ‘Concierge’ service to extract the best from the implementation.
Return on Investment
- Reduce time on Asset management details such as categorization and profiles of people who can see or not specific contents
- Allows perfect synch between Aset management and web display (Sitecore connector)
- ALE is a long-term customer of Aprimo, starting with an on-prem installation and latterly moving to the SaaS solution, for easier maintenance and continual product upgrades.
- Aprimo has been able to consistently accelerate the approvals process, meaning we get assets into our markets more quickly. ALE is able to share and reuse assets across our global markets, significantly reducing costs.
Other Software Used
Brightcove Video, Sitecore Experience Platform, Coveo Relevance Cloud
DAM
Use Cases and Deployment Scope
We need to concentrate all Digital Assets all together in a unique place (SAAS). We need to find and organize easily all assets. AI is important for us to incorporate automatically metadata, and tags, and discover asset duplicates. Other things is necessary for us to have easy workflows to share assets.
Pros
- AI
- Workflow
- Find assets
- UX
- Permission, rules, etc.
Cons
- Prices
- Didn't have any tool to accelerate the asset download and upload like the main competitor.
- I didn't see a very big interest at the begin when i touch.
- I didn't see a segmentation of when you need to want to buy.... at the beginning we need a lot of things.
- Spanish support.
- Demo in Spanish
Return on Investment
- Reduced cycle times to share assets.
- Improved spend management to external Assets edition.
- Secure and organize all assets.
Alternatives Considered
Adobe Experience Manager, Acquia Digital Experience Platform and Bynder
Other Software Used
Tempo Planner for Jira, Jira Software, ServiceNow IT Operations Management, ServiceNow IT Asset Management, ServiceNow IT Service Management, Archer Integrated Risk Management Platform
