Aprimo

Score9 out of 10

55 Reviews and Ratings

What is Aprimo?

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

Categories & Use Cases

Media

Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.

Screenshot of Content Return on Effort: Generates a full picture of how individual pieces of content and campaigns perform across channels.

Screenshot of Aprimo Creative Cloud Connector: Aprimo assets can be browsed and searched directly from Adobe Creative Cloud.

Screenshot of Marketing Calendar: Offers a single, integrated view into all planned, in-flight, and in-market activities.

Screenshot of Productivity Management: Standardizes all marketing activities to get campaigns and content to market faster without sacrificing quality or compliance.

Screenshot of side-by-side review, to enable more collaboration and approvals with markup, annotations.

1 / 8

Screenshot of Contextual DAM Experience: Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.

#1 most frequent

Manufacturing

22.6%

97 installations of 429

#2 most frequent

Professional, Scientific, and Technical Services

19.1%

82 installations of 429

#3 most frequent

Finance and Insurance

17.2%

74 installations of 429

Garrett Friedrichsen

Global Digital Marketing in Marketing at Mastercard (10,001+ employees employees)

Use Cases and Deployment Scope

Aprimo provides one centralized consistent process for campaign management for our global organization. This assures that all required checks and balances are accounted for prior to any messaging going live. Reducing risks and assuring the best outcomes.

Pros

Workflows. If you can dream up a workflow, Aprimo can implement it fairly easily.
Granularity. Roles, groups, and business rules down to the field level. If required, Aprimo can go deep into these use cases.
Professional services. Team members have robust hands-on expertise with the platform.

Cons

User Interface. The UI has been called 'not intuitive' by some users.
Status of a project. Agile board accessibility. This area is lacking

Return on Investment

Reduced organizational risk.
Lowered production costs by enabling asset distribution and local adaptation.

Alternatives Considered

monday.com

Other Software Used

Adobe Target, Adobe Experience Manager

Stacey Hunsdon

VP Email Marketing in Marketing at MUFG Union Bank (5001-10,000 employees employees)

Use Cases and Deployment Scope

We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.

Pros

Flexibility to work with our specific needs not just out of the box product.
Ability to alert users of their tasks and remind them if not competed in set time period. Less emails from team members chasing others for task completion.
Ease of getting approvals documented from various stakeholders without delays.

Cons

Anything we have come across that needs changing we have been able to get Aprimo to deliver for us. So not really any issues that I can see.

Return on Investment

The stream-lined content process with agency partners who have access to our Aprimo client.
In app creative review and redlining makes changes easy for client and agency.
Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.

Alternatives Considered

Basecamp

Other Software Used

Salesforce Marketing Cloud Email Studio

Will Smith

Graphic Designer in Marketing at Perkins Coie (1001-5000 employees employees)

Use Cases and Deployment Scope

Aprimo was implemented to track, manage, and distribute graphic elements and other marketing related assets to the creative team and firm administrative team. It addressed several problems in workflow, controlled availability of assets at security levels, and searchability of assets in a library format. Our use case scope included a primary rollout of a marketing team followed but a more broader rollout to the firm staff.

Pros

AI Image Tagging
Multiple Asset Editing
Dashboard Layout and UI

Cons

Power Workspace ease of use
Split of onboarding teams in technical vs. less technical

Return on Investment

Reduced Cycle Times
Streamlined Content Processes
Organizational Changes to Materials

Christophe Zaimeche View profile

Web operation Manager in Marketing at ALE International (1001-5000 employees employees)

Use Cases and Deployment Scope

ALE’s marketing focus is driving growth and meeting targets for the pipeline, across the 30 countries we operate in. Aprimo’s SaaS DAM is central to managing all of our marketing content and approvals, including sharing ‘campaign in a box’ collateral with partners and providing a library to support our sales team.

Pros

Powerful DAM that is highly configurable to ALE’s specific needs and processes
Flexible integrations with other applications e.g. Sitecore, Brightcove
Backed by helpful and knowledgeable support team.

Cons

Aprimo’s system is so flexible and configurable that it really requires the optional ‘Concierge’ service to extract the best from the implementation.

Return on Investment

Reduce time on Asset management details such as categorization and profiles of people who can see or not specific contents
Allows perfect synch between Aset management and web display (Sitecore connector)
ALE is a long-term customer of Aprimo, starting with an on-prem installation and latterly moving to the SaaS solution, for easier maintenance and continual product upgrades.
Aprimo has been able to consistently accelerate the approvals process, meaning we get assets into our markets more quickly. ALE is able to share and reuse assets across our global markets, significantly reducing costs.

Other Software Used

Brightcove Video, Sitecore Experience Platform, Coveo Relevance Cloud

Pablo Rizzi View profile

Corporate SSII Business Relationship Manager in Information Technology at YPF (10,001+ employees employees)

Use Cases and Deployment Scope

We need to concentrate all Digital Assets all together in a unique place (SAAS). We need to find and organize easily all assets. AI is important for us to incorporate automatically metadata, and tags, and discover asset duplicates. Other things is necessary for us to have easy workflows to share assets.

Pros

AI
Workflow
Find assets
UX
Permission, rules, etc.

Cons

Prices
Didn't have any tool to accelerate the asset download and upload like the main competitor.
I didn't see a very big interest at the begin when i touch.
I didn't see a segmentation of when you need to want to buy.... at the beginning we need a lot of things.
Spanish support.
Demo in Spanish

Return on Investment

Reduced cycle times to share assets.
Improved spend management to external Assets edition.
Secure and organize all assets.

Alternatives Considered

Adobe Experience Manager, Acquia Digital Experience Platform and Bynder

Other Software Used

Tempo Planner for Jira, Jira Software, ServiceNow IT Operations Management, ServiceNow IT Asset Management, ServiceNow IT Service Management, Archer Integrated Risk Management Platform