TrustRadius: an HG Insights company

Apptopia

Score7 out of 10

10 Reviews and Ratings

What is Apptopia?

Apptopia offers mobile app data and market intelligence in a web tool. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends.

Download, revenue, and usage estimates are available for every ranked app and publisher in the world. According to the vendor, Apptopia is unique in its ability to also offer SDK recognition and analysis, category level analysis, and customizable industry reports.

Customers include Facebook, Google, MobilityWare, Verizon, Pinterest, and Millennial Media.

Categories & Use Cases

Media

Apptopia provides download, revenue, and usage estimates for every ranked app and publisher in the world.
The Top New Apps report shows the best performing apps released within the last 30 days. Other reports include the breakout predictor and surge report.
Publisher portfolio pages show performance metrics for every app in the portfolio, category penetration, and relevant contact details.
Store category analysis ranks categories by downloads, revenue, and submissions. Details also include top apps and publishers in the category and analysis of category competitiveness.
Real-time SDK recognition shows when SDKs are installed and uninstalled in every app. View the SDK vendor's page to see their category penetration and recent installs and uninstalls.

1 / 5

Incredible product built buy a trustworthy and attentive team

Pros

  • Apptopia not only allows you to see what technologies are being used in an app, but also when an technology is removed, inactive or installed.
  • You can create alerts to help you stay on top of changes in the market, SDK, revenue, user base and more.
  • The benefits of working with an SMB company is you get their full attention at any point in the customer lifecycle. Early on to our usage of Apptopia we had the Chief Product Officer getting on calls and video shares with us to hear our feedback, ask for suggestions and to showcase new/upcoming features. They have excellent customer support and are constantly updating and adding to their already amazing product.
  • The employees that work there are very receptive and helpful as well. I was reviewing another tool for my company to use and noticed one of their managers had left a review about the given tool. I personally reached out to her asking for her opinion and feedback before buying and she responded within a day.

Cons

  • Truly no cons to report here. Any feedback or questions our org has are answered almost immediately.

Return on Investment

  • We have been able to leverage the data Apptopia gives us to reach out to prospects at the perfect turning point in their business. If we that a mobile app has uninstalled our competitors technology, we know it's the right time for us to reach out as we can assume they're evaluating new technologies and could put us in the running.
  • We also love the list builder. It allows us to quickly filter and segment out apps that we should prospect. You can download these lists to CSV and share them within your team to help achieve this as well.

Alternatives Considered

Datanyze

Other Software Used

Outreach, LinkedIn Sales Navigator

Apptopia Review

Pros

  • Beautiful UI, loved the traffic breakdown demographic
  • Lists were easily pulled
  • Great reports keeping tabs on new popular apps using new technology.

Cons

  • very inaccurate in my team's experience.
  • the beautiful traffic map breakdown was also very inaccurate
  • Needs more app coverage. Did not have information for alot of large publishers we are looking to contact.

Return on Investment

  • Overall was poor ROI. It was not cheap and did not bring much value.
  • Reports seemed to be good at first but later found lots of inaccuracies
  • Could not find information on premium publishers

Alternatives Considered

Datanyze and MixRank

Apptopia has a lot of potential

Pros

  • Apptopia's user interface was very well made and easy to use.
  • Apptopia gave us insights on mobile SDK information.
  • With the Apptopia platform, we are able to find and locate fastest growing apps and target them accordingly.
  • Apptopia gave us insight on where users where coming from for particular apps.

Cons

  • Some of the data seemed inconsistent when we checked with existing partners.
  • The lack of prospecting tool. Apptopia did not provide detailed contact info for companies.
  • Apptopia provided revenue data for mobile apps, but we found there was inconsistency with that as well.

Return on Investment

  • Apptopia gave our sales team insight on growing apps and mobile SDK information.
  • We did not see an adequate ROI with regards to Apptopia. The data was not accurate enough to move forward with the partnership.

Alternatives Considered

Datanyze and MixRank

Other Software Used

Datanyze, MixRank