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AppNexus

Score9 out of 10

36 Reviews and Ratings

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What is AppNexus?

AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]

Categories & Use Cases

Key Features

Learn about the best (and worst!) features AppNexus has to offer, as determined by TrustRadius' reviewers.
Based on 36 ratings of AppNexus's features
View all features

Top Performing Features

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 7.5

  • Ad deployment

    Allows users to quickly and easily deploy new ad campaigns from within the tool.

    Category average: 8.2

  • Ad dashboards

    Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

    Category average: 6.1

Areas for Improvement

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.5

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 6.4

Reviews

What users are saying about AppNexus.
View all reviews

Great CTV Solution

Incentivized
Kimberly SmithView profile
Director digital in Marketing at Ogilvy (10,001+ employees employees)

Pros

  • Lots of CTV inventory
  • Premium publishers
  • Exclusive supply deals

Cons

  • High CPMs
  • Not enough traffic in Tier 3 countries
  • Needs more anti fraud controls

Return on Investment

  • We increased the reach, delivering more impressions and improving revenue and ROI.
  • High take rates decreasing campaigns margin.
  • Premium supply that increases ROI.

Alternatives Considered

Marketing Solutions by Criteo and MoPub

AppNexus is a strong partner

Incentivized
Rob SchwertleyView profile
Manager, Programmatic Yield and Advertising Systems in Sales at The Seattle Times (1001-5000 employees employees)

Pros

  • Account management.
  • Header bidding.
  • Reporting.

Cons

  • Higher fill.
  • Higher CPM.

Return on Investment

  • Has helped our overall ROI and has assisted in improving our overall header bidding strategy.

The best Yield Management App

Incentivized
Kevin YipView profile
Online Business & Data Analyst in Sales at San Francisco Chronicle (201-500 employees employees)

Pros

  • Yieldex's unique capability to report metrics by section and DMA
  • Yieldex's superior forecasting capability
  • Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
  • Yieldex's capability to track Salesperson Performance

Cons

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.

Return on Investment

  • The price tag is expensive

Alternatives Considered

QlikView

AppNexus (APN) Review

Incentivized
Verified User
Account Manager in Marketing (201-500 employees employees)

Pros

  • Integration within internal platforms
  • Pixel implementation/creation
  • Custom audience segments

Cons

  • The platform itself seems dated
  • AppNexus (APN) doesn't work for a 30-min window during the day
  • Unable to preview creative/placements for test links

Return on Investment

  • AppNexus (APN) allows you to manage campaigns and customize margins
  • AppNexus (APN) is one of the most important platforms for my company
  • Trading team can track delivery/performance within platform

Alternatives Considered

The Trade Desk and Google Marketing Platform (formerly DoubleClick)

A Dissapointing Experience For A Product That Has Lots Of Potential

Incentivized
Verified User
Manager in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We used AppNexus for its large list of features in managing our content inventory online. We chose AppNexus for its advertised automated process that claims to provide better optimization than doing so manually, it was used across our marketing department.

Pros

  • Many options in terms of aspects of detail in campaign management.
  • Automated systems that also work in tangent manually to allow manual optimizing and reporting.
  • Systems felt flexible and gave more control to activities.

Cons

  • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
  • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
  • No phone support is offered which would have made several things easier than exchanging confusing emails.
  • Video inventory is still not implemented.

Return on Investment

  • After using AppNexus for our banner ads, which used to be a simple task became a complex one and we lost time building it out.
  • After realizing there is no dedicated way to contact AppNexus for troubleshooting and exchanging many emails going into long threads we lost even more time.
  • Our return on investment was poor with AppNexus due to the vastness of the platform and poor support experience limiting what we could do and losing time.

Alternatives Considered

Google Marketing Platform (formerly DoubleClick)

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