AppNexus Reviews & Insights

Appnexus is a fantastic DSP as it has a broad range of formats to choose from. Most DSPs are limited to mobile or desktop targeting but Appnexus has CTV inventory which is very useful for our customers. We have been using it for a few years and we have found great results for brand campaigns. It is used mainly by the Marketing department.

Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.

AppNexus is used as one of the primary DSP platforms that our programmatic team uses. Our team has been able to integrate AppNexus (APN) with internal programs that help with efficiencies and better flowing process. We use AppNexus (APN) pixels to be placed within the client's sites to build audience segments, retargeting pools, and track performance.

AppNexus is well suited to use for programmatic campaigns that we have to launch for clients. Everything from standard display, native, high-impact, and video can run within the platform. Our trading team is well experienced within AppNexus (APN), and it's typically the first DSP they learn when starting.

We added AppNexus to our header bidder stack over 2 years ago. Since then, they've been a consistent top performer. Their reporting is accurate and timely and they have been a true partner to work with.

If you are a publisher monetizing your inventory, AppNexus is definitely a partner to talk to.

We use AppNexus as a DSP for programmatic advertising. It's used as part of a stack of tools and other DSPs as part of our display advertising strategies for our clients. It's highly customizable and helps create an advantage for us as we buy impressions for our clients.

AppNexus is perfect as a DSP. It is great for programmatic advertising and buying. As a buyer, it is easy to use and the support from the customer services team has been mostly great. Header bidding is a great tool too which has helped combat any viewability issues we encounter.

We are using AppNexus to run campaigns in various countries, but mostly in the US. It allows us to get access to premium publishers at high rates, but we use it to increase our reach among certain users that are found too hard on other platforms. We are able to reach users on their phones, their PCs, and even on their TVs, as AppNexus has a lot of CTV inventory.

AppNexus works very well for branding campaigns, where you are able to bid higher because performance is not that important. Since CPMs on the platform are high and publishers are premium, AppNexus is a perfect fit. I wouldn't recommend it if you need to achieve any kind of leads or CPA, or if you want to get easy clicks.

AppNexus is a good partner for us to scale in the programmatic space. It is used mainly by the account management team to run campaigns. It has a great reach worldwide and some exclusive publishers that provide a competitive advantage against other platforms. They have a very good support team but the prices of their inventory are a bit higher than the open market.

AppNexus is suitable for branding campaigns where you are able to bid aggressively. For performance campaigns its usually harder to meet your ROI target because of the expensive prices. Also, AppNexus works better on the US market as their main focus is on that geo compared to other SSPs with a broader reach internationally.

Our digital ad operations department is using Yieldex of AppNexus for reporting on yield. Before Yieldex, we were not able to report on metrics by section or DMA. Now I send KPI reports to management with metrics like STR, Impressions, eCPM, capacity -- by website, section and by DMA. Our traffic team is using the At-Risk report to check on campaigns that may not be delivered in full. Yieldex's forecasting accuracy has been proven to be better than DFP. So, we are also going to plug it into FatTail -- our order management platform for DFP. Yiedex allows me to build reports which no previous apps were able to do with ease. Since it logs all the impressions, Yieldex allows me to slice and dice the data. It lets you report based on DIV_ID. You can also analyze sales performance via salesperson scorecard or advertiser scorecard.

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.

AppNexus is being used by our Trading Desk - Affiperf. Affiperf is part of our specialties department and we handle several clients who buy programmatically and we decide which DSP to use for each campaign, and one of those DSPs is AppNexus.

It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.

It was used as DMP for our programmatic enterprise system. We used AppNexus to pull daily spend reports in order to provide our clients with accurate reporting. I had to pull reports every day and had a good experience with the user interface. The reporting tool is easy to use and everything is relatively easy to find.

Use only by programmatic marketers

There is no doubt about the platform performance but one should know about their needs before selecting. AppNexus is well suited for all the digital players to fulfill their goals.