AppNexus Professional, Scientific, and Technical Services Reviews & Insights

Name: AppNexus
Rating: 9 (36 reviews)

Score9 out of 10

36 Reviews and Ratings

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Community insights

TrustRadius Insights for AppNexus are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Strong and Proactive Support Personnel: Multiple reviewers have praised the support team of AppNexus for their prompt resolution of issues and proactive approach to solving problems, ensuring a positive user experience.

Valuable Resource - AppNexus Wiki: Users have found the AppNexus wiki to be an invaluable source of information on various topics, including campaign performance and inventory optimization. The wiki provides comprehensive insights that help users make informed decisions.

Effective Platform for Buyers and Sellers: Many reviewers appreciate how AppNexus caters to the needs and goals of both buyers and sellers in the digital marketing industry. Its platform effectively facilitates transactions, creating mutually beneficial opportunities for all parties involved.

AppNexus Reviews

8 Reviews

Professional, Scientific, and Technical ServicesMarketing & Advertising8

AppNexus (APN) Review

Rating: 8 out of 10

Incentivized

March 3, 2020

Use Cases and Deployment Scope

AppNexus is used as one of the primary DSP platforms that our programmatic team uses. Our team has been able to integrate AppNexus (APN) with internal programs that help with efficiencies and better flowing process. We use AppNexus (APN) pixels to be placed within the client's sites to build audience segments, retargeting pools, and track performance.

Pros

Integration within internal platforms
Pixel implementation/creation
Custom audience segments

Cons

The platform itself seems dated
AppNexus (APN) doesn't work for a 30-min window during the day
Unable to preview creative/placements for test links

Likelihood to Recommend

AppNexus is well suited to use for programmatic campaigns that we have to launch for clients. Everything from standard display, native, high-impact, and video can run within the platform. Our trading team is well experienced within AppNexus (APN), and it's typically the first DSP they learn when starting.

Verified User

Account Manager in Marketing (Marketing and Advertising company, 201-500 employees)

Vetted Review

2 years of experience

AppNexus Review

Rating: 7 out of 10

Incentivized

October 7, 2019

Use Cases and Deployment Scope

We use AppNexus as a DSP for programmatic advertising. It's used as part of a stack of tools and other DSPs as part of our display advertising strategies for our clients. It's highly customizable and helps create an advantage for us as we buy impressions for our clients.

Pros

Highly customizable.
Quality audience.
Audio ads available too.

Cons

Could be better from a view-ability perspective.
Interface can be clunky.
Support could be better.

Likelihood to Recommend

AppNexus is perfect as a DSP. It is great for programmatic advertising and buying. As a buyer, it is easy to use and the support from the customer services team has been mostly great. Header bidding is a great tool too which has helped combat any viewability issues we encounter.

Verified User

Professional in Marketing (Marketing and Advertising company, 1001-5000 employees)

Vetted Review

3 years of experience

Appnexus is good but it could get even better!!

Rating: 4 out of 10

Incentivized

April 29, 2016

Use Cases and Deployment Scope

AppNexus is being used by our Trading Desk - Affiperf. Affiperf is part of our specialties department and we handle several clients who buy programmatically and we decide which DSP to use for each campaign, and one of those DSPs is AppNexus.

Pros

Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
More and various targeting contextual categories.
Budget pacing is really great and super accurate.

Cons

Customer Service - you don't have an account representative assigned to trading desks.
User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
There is no training or certification available for users.

Likelihood to Recommend

It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.

Verified User

Representative in Marketing (Marketing and Advertising company, 5001-10,000 employees)

Vetted Review

2 years of experience

AppNexus, a great tool for Programmatic Marketers

Rating: 7 out of 10

Incentivized

October 27, 2015

Use Cases and Deployment Scope

It was used as DMP for our programmatic enterprise system. We used AppNexus to pull daily spend reports in order to provide our clients with accurate reporting. I had to pull reports every day and had a good experience with the user interface. The reporting tool is easy to use and everything is relatively easy to find.

Pros

I only have experience using the reporting function in AppNexus which worked very well. I cannot speak so much for their cloud based platform.

Cons

The report saving function on the UI always seemed to have issues. I would save my reports all of the time but they would not store. In order to get around this I had to re-open recently made reports and adjust parameters in there. Although this is not a huge setback, it was still an inconvenience especially with daily reporting needs.

Likelihood to Recommend

Use only by programmatic marketers

Verified User

Account Manager in Product Management (Marketing and Advertising company, 201-500 employees)

Vetted Review

1 year of experience

RTB on AppNexus

Rating: 7 out of 10

March 7, 2014

Use Cases and Deployment Scope

We use AppNexus as our RTB (real time bidding) platform for all display and some mobile products sold by our sales department. It is used across the organization to target advertising exchanges using behavioral, content, and/or demographic targeting. We aim to garner the highest number of clicks possible for each advertiser that we we work with, so we use a variety of bidding models and targeting techniques to get the ads in front of the advertisers' most relevant audience on the internet.

Pros

User friendly -- setting up campaigns in AppNexus is straight forward, and done linearly so it makes sense.
Shows a good snapshot of each campaign from a high level -- it is easy to see which bidding and targeting models are used within the lines of the campaign without digging in too deeply.
Easy to stay organized -- AppNexus allows users to stay organized by offering things like folders that can keep multiple flights for the same advertiser organized.
Access to a lot of inventory -- AppNexus gives users access to a lot of inventory and underdelivery is rarely an issue.

Cons

Reporting -- reporting is slow, and requires pulling a separate report for each topic.
Creative auditing -- creative auditing is inconsistent. Sometimes an ad that failed audit can be pushed through audit again and pass without any changes being made.
Searching for campaigns -- searching for campaigns is cumbersome and oftentimes needs to be done manually at the advertiser level (rather than using the search box that appears at all times)

Likelihood to Recommend

AppNexus is generally well suited for the majority of display campaigns, and is more limited (at this time) for mobile. CPC campaigns for both display and mobile is typically limited. The platform is better suited for CPM campaigns.

Verified User

Account Manager in Marketing (Marketing and Advertising company, 51-200 employees)

Vetted Review

1 year of experience

Thumbs up to AppNexus!

Rating: 7 out of 10

March 1, 2014

Use Cases and Deployment Scope

AppNexus is used in two departments in our company: Media Solutions and RTB.

For Media Solutions: We implement display and facebook campaigns and run these campaigns live. When appropriate, we optimize and sent out reporting to client for the campaign.

For RTB: AppNexus is one of the DSPs used to access our open exchange. The RTB team monitors the exchange from publisher to DSP and optimizes toward removing any suspicious domains to make available premium quality impressions.

Pros

The reporting is easy to use and download. The metrics are laid out in a way where you just pick and check the box of how you want your report generated.
The UI is very user friendly, it's easy to find advertisers and campaigns filtered by active and inactive
I like the features once you find an advertiser and click on it, you can see all the options on the left hand side in process order to set up campaign, including reporting
AppNexus has a very useful wikipage with setup instructions including visuals for a better understanding.

Cons

The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback

Likelihood to Recommend

AppNexus is an easy to use platform once proper formal training is given with a wealth of inventory from display to facebook.

Verified User

Account Manager in Marketing (Marketing and Advertising company, 51-200 employees)

Vetted Review

1 year of experience

From Start to Finish, this is the Solution

Rating: 8 out of 10

March 1, 2014

Use Cases and Deployment Scope

AppNexus is being used to buy inventory in the marketplace for clients to provide better strategies for them - it is used by our Trading Desk Department

Pros

Integrated with Peer39 to be able to customize startegies as needed (Retargeting, Content, Language, etc)
Build Domain Lists for clients to make sure they run where they are comfortable

Cons

If the data were real time that would make the system that much better
The delays in reporting are very inconvenient especially when trying to optimize campaigns using AppNexus data

Likelihood to Recommend

The main question that I would ask - Am I using AppNexus data often (i.e daily) to help optimize my campaign. If so, that might be a problem as the data is available about every 4 hours which is reasonable, however, the outages and delays on reporting is quite often.

Verified User

Director (Marketing and Advertising company, 5001-10,000 employees)

Vetted Review

1 year of experience

AppNexus user Review

Rating: 7 out of 10

February 25, 2014

Use Cases and Deployment Scope

System integration through the API in reporting statistics, inventory management, campaign management, and optimization. Used across our organization for various applications.

Pros

Inventory reach
Deeper reach to multiple exchange sources
FBX integration to strengthen capabilities

Cons

System downtime
Reporting delays
User-interface issues (bugs and design updates)

Likelihood to Recommend

There are various business models and extensive ways that AppNexus may be suitable. For our platform, it's been beneficial to increase our reach to even more inventory. The optimization tools are valuable for expert users but may not be recommended for new users. Understanding a company's digital role in terms of service and value-add should be defined to select how this is beneficial.

Verified User

Account Manager in Product Management (Marketing and Advertising company, 11-50 employees)

Vetted Review

Reseller

2 years of experience

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RTB on AppNexus

Rating: 7 out of 10

March 7, 2014

Use Cases and Deployment Scope

Pros

User friendly -- setting up campaigns in AppNexus is straight forward, and done linearly so it makes sense.
Shows a good snapshot of each campaign from a high level -- it is easy to see which bidding and targeting models are used within the lines of the campaign without digging in too deeply.
Easy to stay organized -- AppNexus allows users to stay organized by offering things like folders that can keep multiple flights for the same advertiser organized.
Access to a lot of inventory -- AppNexus gives users access to a lot of inventory and underdelivery is rarely an issue.

Cons

Reporting -- reporting is slow, and requires pulling a separate report for each topic.
Creative auditing -- creative auditing is inconsistent. Sometimes an ad that failed audit can be pushed through audit again and pass without any changes being made.
Searching for campaigns -- searching for campaigns is cumbersome and oftentimes needs to be done manually at the advertiser level (rather than using the search box that appears at all times)

Likelihood to Recommend

Verified User

Account Manager in Marketing (Marketing and Advertising company, 51-200 employees)

Vetted Review

1 year of experience