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AppLovin MAX Reviews and Ratings

Rating: 8.9 out of 10
Score
8.9 out of 10

Community insights

TrustRadius Insights for AppLovin MAX are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy to use and valuable: Users find the extension to manage blogs on the monetizing platform easy to use and highly valuable for adding value to their content. Several reviewers have stated that the user interface of MoPub is very intuitive, making it simple to navigate and utilize its features. Additionally, users appreciate how the SAAS nature of the platform allows them to access it easily from anywhere.

Great value for money: Many users describe MoPub as providing great value for money when it comes to ad publishing for mobile apps. They particularly highlight its ability to leverage ad banners and integrate with marketplace platforms, which helps them maximize their revenue while keeping costs low. The concept of MoPub as a convenient app monetization application is highly praised by multiple reviewers.

Highly praised transparency: The transparency offered by MoPub is highly valued by users, who appreciate being able to control their users' experience and maximize their income through the platform. Multiple reviewers have mentioned how they find this aspect of MoPub extremely useful in managing their campaigns effectively.

Reviews

3 Reviews

Programmatic partner that has potential

Rating: 5 out of 10
Incentivized

Use Cases and Deployment Scope

We used MoPub before AppLovin Max. On the programmatic side of things, it worked perfectly for all of our apps. MoPub/AppLovin Max is used by the monetization team. We're using them to execute programmatically, which is helping us scale our ad revenues. Among all of our mediation platforms, AppLovin Max is the main source of our ad revenues.

Pros

  • Lightweight SDK with waterfall setup
  • Large support for every ad format possible
  • Great display of analytics
  • Amazing support team

Cons

  • Their take on ad monetization is one size fits all. They should consider treating every app differently instead of treating all apps as gaming apps.
  • eCPM are not comparable to what we were getting from MoPub
  • Not as many levers for the monetization team to pull as we had with MoPub

Likelihood to Recommend

They have the lowest eCPM of any network. We're using them based on their team's advice, thus their eCPM isn't quite as high as their benchmarks. Since MoPub was retired, we have not seen the same eCPMs as previously, particularly in the US, which was their primary market.

VU
Verified User
Director in Marketing (51-200 employees)
Vetted Review
AppLovin MAX
2 years of experience

Strong programmatic player

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

MoPub is being used by the online operations account management team. We are using them to run programmatic campaigns and it is helping us scale our campaigns with quality and being able to reach more users and complete our budgets. They are one of our key partners for the programmatic space.

Pros

  • Easy to use platfrom. You can set up QPS management system on your own.
  • They have MoPub Analytics to get inventory stats.
  • Their AM team is very supportive.

Cons

  • Their take rate is not transparent, its unclear the margin percentage.
  • Not a lot of premium publishers on the platfrom, mostly gaming.
  • Discrepancies keep arising between impressions served and billing numbers.

Likelihood to Recommend

MoPub is perfect for US in app campaigns. They are able to offer inventory worldwide, but clearly the US is their home turf and the place where they feel most comfortable. They work well for performance campaigns, but I would not use them for branding purposes. They are very responsive and keep improving their product offering to stay competitive.

GB
Gabriela Band
Sales Specialist in Sales at Ogilvy (10,001+ employees)
Vetted Review
AppLovin MAX
2 years of experience
View profile

SSP that has your back

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We integrate with MoPub via one of our DSPs. We are using them for the mobile in-app campaigns as that is their strong suit. They have very vast traffic and specifically they have a great variety of publisher verticals as it is not too gaming-focused like many other exchanges. They are very strong in the Latam region and not so much in EMEA.

Pros

  • Vast network of publishers, from different verticals
  • Low CPMs which translate into good CPAs
  • Great support team, always eager to help

Cons

  • Not a lot of inventory in the EMEA region.
  • Not a lot of high impact formats. Mainly banners and not a lot of interstitials and videos.
  • Reporting tools not very advanced. You can't get a lot of granular details from the tool.

Likelihood to Recommend

MoPub is very well suited for in-app performance campaigns. They have cheap publishers that are not very well known, so not suitable for branding. I would say their worldwide coverage is very good. They are big in APAC, although they could improve in EMEA. They provide a lot of support material so it is good for advertisers that are new to programmatic and need to learn about it.

VU
Verified User
Director in Sales (201-500 employees)
Vetted Review
AppLovin MAX
1 year of experience