Omni, from Annalect

Omni, from Omnicom company Annalect, is a technology solution designed to improve efficiency and effectiveness by creating an environment where users can leverage the same data across workflow, insights, planning, activation, reporting, attribution, and optimization. Omni’s extensible infrastructure is present to make it possible for brands to strengthen existing investments via next-generation API’s — working with external assets, alongside native Omni assets. Users can leverage first-party data and combine it with preferred second- and third-party vendors in regionally compliant brand-specific work areas.

According to the vendor, Omni, a marketing orchestration and insights platform, is designed to revolutionizes data usage by surfacing actionable insights. And with it, users can infuse data into both the media and creative subsets of a campaign. Omni is built to be technology, data, and supplier agnostic.