#1 most frequent
United States of America
82.4%112 installations of 136
What is Amperity?
Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.
Categories & Use Cases
Top Performing Features
Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Category average: 8.3
Page load times
The tag management software has helped improve page load speeds.
Category average: 8.3
Behavioral visitor segmentation
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
Category average: 8
Areas for Improvement
Event Data
Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.
Category average: 7.8
Library of JavaScript extensions
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Category average: 8.3
Website personalization
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Category average: 8
Who Buys & Uses Amperity
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
5.1%7 installations of 136
#3 most frequent
Australia
4.4%6 installations of 136
A fantastic Analytics CDP
Use Cases and Deployment Scope
We use Amperity's CDP for single customer view profiles. It is one of the best analytics CDPs with a highly refined data model that provides real-time actionable insights. We also use it for real-time advertisement bidding by linking to the Google ads platform. Its unique ID feature has been really helpful in collating data into a single view from disparate sources.
Pros
- Real-time insights are spot on with minimal millisecond differences
- Customer profile creation is on point with very good data unification capabilities
- Data ingestion from multiple sources and cleaning of PII data
- The insights engine is highly refined even having behavioural insights capability
Cons
- Campaign features need to be developed in-house for a complete, seamless CDP package
- Message delivery and targeting features need to be refined further
- Support for on-prem deployment and support for multiple hosting options
- Improved service quality and more frequent feature rollouts
Most Important Features
- Predictive modelling which can guess the customer's next move
- Data unification from various disparate sources into a single profile
- Support for zero-party and first-party data, especially since third-party data is getting sunsetted
- Accurate loyalty analysis and churn prevention analytics features that provide detailed customer journey and next-best-action insights
Return on Investment
- Increased audience understanding and segmentation capacity for profile building
- Enabled better targeting for social media campaigns
- Increased ROI of digital ads spent and helped attribute for every dollar spent
- Increased efficiency of the marketing team by providing detailed insights
Alternatives Considered
mParticle
Other Software Used
Google Ad Manager, Flex Surveys, Snowflake
Custora Poweruser for a B2C Online Floral Company
Pros
- Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
- Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
- Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Cons
- Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
- We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Return on Investment
- Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
- We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Alternatives Considered
Bluecore
Other Software Used
BounceX, Sailthru, Braze (formerly Appboy), Domo
