Allocadia, now part of Brandmaker

Allocadia is software designed to make an organization’s marketing planning process more efficient and more strategic. Users can create, collaborate and share marketing plans that align with their company’s priorities. Users can also forecast the ROI from their plans and predict their revenue impact.

The solution is cloud-based and helps marketing teams of any size collaborate to create and manage global budgets in any currency without the need for spreadsheets.

This solution gives marketing leaders complete visibility into their marketing performance. Allocadia integrates with CRM, finance, and marketing technology systems. The vendor says that their solution offers powerful analytics, so CMOs can get quick and accurate insights into any aspect of marketing — from plans all the way through to revenue.