This product assessment of Airtable is based on a synthesis of 14 recent reviews, covering overall satisfaction, key strengths, and business impact. Airtable is primarily used for project management and data tracking, with 50% of reviewers citing these use cases. The platform's versatility is a notable strength, with reviewers applying it across various organizational functions. Airtable excels in data management, automation, and customizable views. Specifically, 36% of reviewers highlighted data management capabilities, while approximately 29% praised its automation features. A key benefit reported by 64% of reviewers is improved efficiency and time savings, followed by enhanced communication and collaboration (36%). Data centralization is also valued, mentioned by 29% of reviewers. While the reviews are overwhelmingly positive, potential buyers should investigate whether Airtable's pricing aligns with their specific use case, as this was an area not directly addressed in the reviews but is commonly a concern for similar platforms. Overall, Airtable presents a strong value proposition for organizations seeking to streamline data management and improve operational efficiency.

Pros

Strong data management and organization features
Powerful automation capabilities with custom scripts and automated emails
Customizable views tailored to specific user needs
Significant improvements in efficiency and time savings
Enhanced communication and collaboration across teams

Cons

Pricing considerations not explicitly addressed in reviews, requiring independent evaluation
Reliance on user configuration for optimal performance, potentially requiring training
Feature bloat for simple use cases

What positive or negative impact (i.e. Return on Investment or ROI) has Airtable had on your overall business objectives?

From 14 reviews

Summary

This report analyzes 14 recent reviews to assess Airtable's impact on overall business objectives. Reviewers most frequently cited improvements in efficiency and time savings (9 of 14 reviews). A substantial portion of reviewers also highlighted gains in communication and collaboration (5 of 14 reviews). These benefits appear linked, as better communication may streamline workflows. Several reviewers also pointed to the value of data centralization and organization (4 of 14 reviews). By centralizing data from disparate sources, Airtable helps users track progress and secure information.

Reviews

239 Reviews

Best database app for internal use

Rating: 10 out of 10

Incentivized

April 28, 2025

Use Cases and Deployment Scope

Structuring data is crucial, and Airtable is the best app for it. I use it as a single source of truth for finances (accounts and transactions), as a CRM (people, organizations, and form submissions), and much more. Paired with its powerful databases, it also offers robust automation capabilities, which I use for sending personalized auto-responses and much more.

Pros

Structuring information
Automation with structured information
Interface for interacting with information

Cons

It's only for internal use because it supports neither custom domains nor custom code. That's an Achilles heel

Likelihood to Recommend

Exceedingly well suited for centralizing, structure and automating data for internal use. Its lack of support for custom domains or CSS prohibits use for public-facing needs.

William Nutt

Founder + Chief Strategist in Professional Services at Nutt Labs (1-10 employees)

Vetted Review

10 years of experience

View profile

Great Software More Complicated Than Advertised

Rating: 9 out of 10

Incentivized

April 24, 2025

Use Cases and Deployment Scope

My division of the organization uses Airtable to track media asset rights clearance, content updates, and quality checking. These uses primarily relate to the maintenance of content on our Education website. We maintain thousands of educational resources that go through routine updates and require copyright clearance for the use of media assets.

Pros

Data collection and organization
Record keeping
Content planning
Project management

Cons

The help section isn't very useful to intermediate users who know the basics but haven't built up to more advanced skills.
Airtable isn't as simple as advertised. There is more of a learning curve than the marketing would have you think. Training my less technically-savvy colleagues in Airtable can be challenging.
I don't care for the implementation of AI features in Airtable. It feels like a useless response to a fad that grows more annoying by the day. For example, I would never trust an LLM to fill in the blanks on my organization's work--it wouldn't "know" what to put in there, anyway. The capacity that goes towards AI features could be better directed towards other things.

Likelihood to Recommend

Airtable is very well suited to record keeping. My team uses it to track media asset clearance, third party vendors' feedback on our content, and the implementation of that feedback, among other things. It makes it particularly easy for us to pull together visual representations of our progress on projects as well. I would not recommend it to anyone who wants to connect Airtable with Wrike, however, as the price of that is exorbitant.

Verified User

Employee (5001-10,000 employees)

Vetted Review

2 years of experience

Functional yet neat

Rating: 7 out of 10

April 23, 2025

Use Cases and Deployment Scope

I use it to organise project data, timelines, and time tracking for projects to share with clients for invoicing ⚡

The Product not only organises my data in a functional way, but also makes it look visually clean and professional. Plus it is easy to maintain, share and coordinate info.

Pros

Data management and visual presentation through its interface
Facilitates automation of data through its apps
Helps manage projects, timelines and schedules

Cons

Expensive in terms of pricing. A lot of features are restrictive on the free plan. Like storage is limited.
Lack of inter-workspace logic to connect data
Has a steep learning curve and slow user support system.

Likelihood to Recommend

It is best suited for project management and less appropriate when you are working with a lot of data, especially if it is sensitive and has access limitations within the team.

Ayushi D Lal

Founder/Webflow Developer in Information Technology at Cereal Club (1-10 employees)

Vetted Review

3 years of experience

View profile

Streamline Track and so much more

Rating: 8 out of 10

Incentivized

April 22, 2025

Use Cases and Deployment Scope

I use Airtable for my business and with a nonprofit that I've been affiliated with for the past 7 years. Across both, I've used Airtable for the following: database to track animal welfare projects, a media pipeline for video creation, a tracker for screening job applicants, a sales database, and so on.

Pros

keeps information streamlined and organized
easy to filter and manage views
excellent for sharing a webpage

Cons

some views seem redundent to me

Likelihood to Recommend

In my experience, Airtable isn't great for budgeting

Verified User

Partner in Professional Services (1-10 employees)

Vetted Review

5 years of experience

Perfect for small businesses

Rating: 9 out of 10

Incentivized

April 22, 2025

Use Cases and Deployment Scope

We use Airtable to track just about everything. From product development to project management, social media management, inventory, client profiles... just about everything.

The ability to keep records in AT and view them in different ways is what makes the platform so useful. As a product gets developed, it's helpful to see different aspects of it. Starting in ideation, we can easily attach colors and raw materials early on. When we're in production, we can keep inventory numbers, sales data, attached to the same record. When we move into marketing, we can connect that record to similar products, so they're all attached to a project. It's such a good, well rounded way of looking at and keeping track of products, ideas, tasks... anything you can think of, really.

Pros

Organization
Time Management
Interconnectivity
AI integration

Cons

Searchability

Likelihood to Recommend

Airtable is an ideal platform for small and growing businesses to keep track of just about EVERYTHING they need to keep things running smoothly. It's a great way to keep tasks organized, and keep everyone on the same page with progress on all things.

Our company finds the kanban particularly useful, as products go through a lifecycle from ideation to retirement, it's good to keep a database of what is in production, what's working, and what we've tried before.

I can see the platform being challenging with much larger businesses, but for the small to medium businesses I've used the platform with, it is ideal.

Verified User

Contributor (51-200 employees)

Vetted Review

6 years of experience

Useful toll for elimination of repetitive tasks and setup automations

Rating: 8 out of 10

Incentivized

April 3, 2025

Use Cases and Deployment Scope

We use a tool that helps us streamline the communication flows with teams not using the Global CRMs. Mainly to report specific key actions that need to be done daily or important escalations that need to be completed within a short SLA and in a structured way. Is also a tool make announcements to different audiences across the company, and a repository of actionable data.

Pros

Automated emails with a simple click
Good space storage shared between teams
Easy to design structured approaches with cross functional teams

Cons

Is not so easy to integrate with other CRMs
Better account support for small accounts
Should be easier (low code) on setting up automation

Likelihood to Recommend

It's a good way to streamline communication with multiple departments.
Excellent at automating repeating tasks
Good repository of data
Appealing layout

Fabio Belchior

Director Customer Excellence in Customer Service at Indie Campers (201-500 employees)

Vetted Review

2 years of experience

Airtable Is Awesome

Rating: 10 out of 10

Incentivized

April 2, 2025

Use Cases and Deployment Scope

We use Airtable for many tasks, including:
1. Registration, email communications, and check-in for events
2. Tracking budgets
3. Tracking inventory and multimedia assets
4. Contacts/Mailing List
5. Project Management

Pros

Organization of Information and flexibility to customize it
There are so many automations that save time
Once you learn it, Airtable is easy - and fun - to use

Cons

Getting "bases" to "talk" to each other (aka sync data)
Forms lack some functionality and options that dedicated form creation software platforms have
It can take some time to learn how to create bases and set up automations
Figuring out the coding to input to run processes can be challenging, especially for users with no coding experience.

Likelihood to Recommend

When it comes to event planning, Airtable has saved so much time. We are able to quickly set up registration forms with automated and customized email templates. Then, on the backend, we are able to track RSVPs, make notes, assign roles, check folks in, etc. If we want to send further communication, that is easy to do as well. Checking folks in at events is quick and easy. AirTable is a multi-purpose software that can simultaneously served many needs, from events planning and management to budgeting to reporting on metrics.

Verified User

Administrative Assistant (1001-5000 employees)

Vetted Review

8 years of experience

Straightforward collaborative sheets with minimal learning curve

Rating: 7 out of 10

Incentivized

April 2, 2025

Use Cases and Deployment Scope

Airtable is a tool that's approachable for all stakeholders. It gives a means to create custom automations with easy-on-the-eyes labeling for those who only want a view-only option to make prioritization decisions. Plus, being a web-based software, it can be used for on-the-go events and from mobile. Our team uses it as a source to receive form entries and then prioritize.

Pros

Easy to manuever filters for large data sets
Automations and routing for table records
Labeling and prioritization that many teams can access

Cons

Challenging to resize when there are many columns across device types
Troubleshooting automations can take more time than expected
Kanban view leaves something to be desired; won't ever be Jira/Confluence

Likelihood to Recommend

Airtable is well suited for cross-functional teams who all have an interest in data site - it's democratizing who owns data. Especially if there will be a need to add input on a cell-level basis view comment functionality with the expectation of @mentioned parties respond. Airtable is less suited for teams who need to run functions, jobs, and macros across a data set; they're best suited for Excel.

Verified User

Manager in Product Management (1001-5000 employees)

Vetted Review

2 years of experience

Surprisingly powerful very intuitive.

Rating: 9 out of 10

Incentivized

March 31, 2025

Use Cases and Deployment Scope

We used Airtable as a relational database to manage all aspects of our learning development programs. It was used to centralize information and plan new team member inductions, such as dates, workshops, progress, etc. It was also used for other data related to planning, project management, asset management, etc.

Pros

Relational databases.
Flexible UI.
Powerful automations.

Cons

Lacking spreadsheet features.
No sheet formula.

Likelihood to Recommend

Airtable is a great fit for smaller organisations that need one collaboration platform for multiple uses, such as project management, automation, reporting, and simple interactive applications based on a central database. It would also be a good fit for functional teams working within a specific vertical, with minimal collaboration requirements outside direct users.

Matt Aldridge

Knowledge Lead in Information Technology at ACC New Zealand (1001-5000 employees)

Vetted Review

1 year of experience

Verified on LinkedIn

Best Low-Code Database

Rating: 9 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

My organization used Airtable as a low-code "database" and project management tool. We weren't large enough to need "real" relational databases, and Airtable allowed our nontechnical users to easily perform CRUD operations and visualize information.

Pros

Custom views of tabular data.
Audit trails: who edited what, and when?
Custom scripts and automations.

Cons

When records are deleted, there could be more options for what happens to associated records in other tables.
Multi-select fields should be sortable.
The per-user pricing model can be cumbersome when you need to share bases with third parties but can't use a publicly accessible URL.

Likelihood to Recommend

Airtable is great when you need more than a spreadsheet but less than a SQL database. For example, we used it to organize the implementation progress of a certain type of feature in our software product.

We tried using Airtable as a substitute for a project manager, and that unexpectedly did not work well. However, the PM that we finally did onboard ended up using the PM base that I built.

Kaley White

Data and Systems Analyst at Radformation (51-200 employees)

Vetted Review

2 years of experience

Verified on LinkedIn

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