What is Air360?
Air360 is an eCommerce experience analysis tool designed to help businesses gain insights into their customers and optimize website performance. According to the vendor, this user-friendly solution is suitable for businesses of various sizes and can benefit professionals such as business analysts, data analysts, digital marketers, eCommerce managers, and UX/UI designers. Air360 aims to uncover valuable insights, improve user experience, and potentially boost conversion rates.
Key Features
Plug and Play: According to the vendor, Air360 offers a no-code, easy operation with a simple 5-minute initial setup. It automatically tracks and analyzes all activity logs, providing businesses with a hassle-free experience.
Discover: Air360 allows businesses to analyze the causes of abandonment and identify bugs to enhance website experience. According to the vendor, this feature provides valuable insights that can help improve customer engagement.
Boost: According to the vendor, Air360 aims to deliver quick results by providing insights in as little as 7 days. It is claimed that businesses can potentially increase conversion rates by up to +55% in just 3 months.
User Journey: Air360 offers a comprehensive set of tools for analyzing user behavior and optimizing the user journey. It includes features such as on-page analysis, session replay, funnels, dashboards, and auto-tracking.
On-Page Analysis: With Air360, businesses can visualize user behavior on their website, identify obstacles and areas for improvement, and validate hypotheses through session replays. This feature is intended to help optimize website performance.
Session Replay: According to the vendor, Air360 allows businesses to replay user sessions and gain a deeper understanding of user behavior. It is claimed that this feature helps uncover conversion blockers and frustrations, providing valuable insights for improving the overall user experience.
Funnels: Air360 enables businesses to create and analyze user behavior funnels, identify drop-off points, and optimize user journeys. According to the vendor, this feature aims to improve conversion rates by removing friction and streamlining the user experience.
Dashboards: Air360 provides intuitive dashboards that visualize user trends and behavior. Businesses can monitor performance, identify opportunities, and track key metrics and KPIs to make data-driven decisions.
Auto-Tracking: According to the vendor, Air360's codeless and tagless data collection automatically tracks every user interaction. It captures clicks, scrolls, page views, and more, providing businesses with a comprehensive view of customer behavior.
Data Collection: Air360 enables businesses to collect and visualize customer behavior data. According to the vendor, it offers a codeless and tagless solution, making it easy to implement and track user interactions without requiring technical expertise.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |