I won't manage a product without Aha!
Use Cases and Deployment Scope
The Product team uses Aha! to manage our product backlog and perform release planning. Unlike other product management tools in the marketplace, Aha! allows us to quickly associate each feature to the value it will bring to the organization and to customers. We've integrated the product into several other SDLC tools so that we have an automated, and complete view into our processes. Additionally, we've leveraged the Aha! Ideas! portal which allows customers and internal team members to submit product ideas, and have those ideas immediately available within Aha! for review and possible assignment to our roadmap.
Mapping our work to value/strategy is a key differentiator between Aha! and other tools that we've evaluated or used in the past.
Pros
- Mapping feature work to strategy/value.
- Flexibility in adapting to how we work. (customization capabilities)
- Integration into third-party tools.
- Capturing ideas directly into the product.
Cons
- No mobile app is available.
- The hierarchy of theme/epic/feature/story doesn't line up easily with Jira.
- The UI of the product is a little dated and could use some TLC.
- The customization capabilities can sometimes make the product complex.
- It can be laggy on occasion.
Likelihood to Recommend
It is great for organizations that want to ensure that the work they focus on is the work that will have the most impact on value and drive them toward their strategic objectives. I consider it to be a real Product Management tool.
If all you are looking for is a tool to hold your product backlog or collect customer feedback, then Aha! is probably going to be overkill for your needs.
