Features
Top Performing Features
Real-time tracking
The tool tracks mentions and comments in real-time.
Category average: 8.5
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 8.6
Boolean keyword searches
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Category average: 7.9
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
Boolean keyword searches
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Category average: 7.9
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Category average: 6.9
Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Category average: 8.2
Publishing
Scheduling posts to various social media channels and profiles from one interface.
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Audience targeting
Users can target posts to audience members based on geolocation and other demographics.
Category average: 7.8
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Category average: 8
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.2
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.9
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8.2
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.5
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.5
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8.4
Paid media management
Users can manage and optimize paid social media posts across different channels.
Category average: 7.7
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.7
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.9
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.9
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 9
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 9.2
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 8.4
YouTube
The software allows users to monitor, publish and respond via YouTube.
Category average: 8.4
Reporting/analytics
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 8.6
Real-time tracking
The tool tracks mentions and comments in real-time.
Category average: 8.5
Competitor analysis
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Category average: 8.3
Account management
Users can manage access to multiple social media accounts.
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.7
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.1