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Adthena

Score6.2 out of 10

13 Reviews and Ratings

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What is Adthena?

Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your competitor's, as you prefer).

Categories & Use Cases

Reviews

What users are saying about Adthena.
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Save time with Search Tools

Incentivized
Raven Wheatley-HawkinsView profile
Digital Marketing Manager in Marketing at Adroit Data & Insight (11-50 employees employees)

Use Cases and Deployment Scope

Adthena is a great tool in order to benchmark on share of search, it is really easy to use and can save a lot of manual time as it is easy to see this in the display and it offers more than just Share of Search too such as period on period change.

Pros

  • Share of Search
  • Period on Period Change in SOS
  • Easy Interface

Cons

  • Account management - quicker

Most Important Features

  • Period on Period Change
  • Trends over time

Return on Investment

  • It has allowed us to create richer competitive analysis as an agency

Alternatives Considered

Semrush, Google Trends, Moz Link Explorer (formerly Open Site Explorer) and Ahrefs

Other Software Used

Semrush, Google Trends, Ahrefs, Moz Link Explorer (formerly Open Site Explorer)

A Great Search Tool

Incentivized
Joseph AlleruzzoView profile
Associate Director, Client Leadership for Michelin in Marketing at Havas Media Group (5001-10,000 employees employees)

Use Cases and Deployment Scope

We primarily use Kantar as a competitive tool across all of the media departments at our agency. It helps in understanding where the brands stand among their competitors in the search space.

Pros

  • Competitive spend.
  • Keyword suggestions.

Cons

  • Slow performance.
  • Ranking options are not detailed enough.

Return on Investment

  • Ability to show competitive spend to clients for increased budget requests.
  • Save time on keyword ideas.

Alternatives Considered

SimilarWeb PRO and Comscore Xmedia

Other Software Used

Adobe Audience Manager, Salesforce Advertising Studio (formerly Social.com), Comscore Ad Metrix

AdGooroo makes competitive insights a breeze!

Incentivized
Verified User
Strategist (1-10 employees employees)

Use Cases and Deployment Scope

We use AdGooroo for our competitive SEM research and reporting. We upload our campaign keywords to AdGooroo and then get access to competitive insights across thousands of keywords and categories.

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions

Alternatives Considered

SEMRush and comScore Ad Metrix

Other Software Used

comScore Ad Metrix, DoubleDesk