Adthena Reviews & Insights

Score6.2 out of 10

13 Reviews and Ratings

Community insights

TrustRadius Insights for Adthena are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Competitive Insights: Users have found Adthena's ability to monitor competitors across both SEM and SEO highly beneficial. They appreciate that Adthena scrapes the Google Search Results page and derives its own data, providing valuable external validation. The insights provided by Adthena are excellent for identifying competitors on relevant search terms on Google Ads and understanding the ads created by competitors.

Valuable Information: Users find Adthena to be a reliable source of useful information about competition and the industry. They highly value the helpfulness and responsiveness of the Adthena staff. The insights provided by Adthena are invaluable for clients and monitoring market trends.

Market Trends and Performance Tracking: Users consider the market trends and market share sections as essential tools for monitoring changes in the landscape and tracking performance at a granular level. They credit Adthena's cutting-edge technology and skilled sales/AM teams with providing a deep understanding of the competitive landscape in their industry.

Adthena Reviews

3 Reviews

Save time with Search Tools

Rating: 8 out of 10

Incentivized

May 18, 2022

Use Cases and Deployment Scope

Adthena is a great tool in order to benchmark on share of search, it is really easy to use and can save a lot of manual time as it is easy to see this in the display and it offers more than just Share of Search too such as period on period change.

Pros

Share of Search
Period on Period Change in SOS
Easy Interface

Cons

Account management - quicker

Likelihood to Recommend

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Raven Wheatley-Hawkins

Digital Marketing Manager in Marketing at Adroit Data & Insight (11-50 employees)

Vetted Review

Verified on LinkedIn

A Great Search Tool

Rating: 7 out of 10

Incentivized

January 16, 2020

Use Cases and Deployment Scope

We primarily use Kantar as a competitive tool across all of the media departments at our agency. It helps in understanding where the brands stand among their competitors in the search space.

Pros

Competitive spend.
Keyword suggestions.

Cons

Slow performance.
Ranking options are not detailed enough.

Likelihood to Recommend

Kantar makes it easy to spot brand spend and position which is a compliment for other tools. The interface is easy to navigate and simple to use. The tool is difficult to configure at times when trying to get more detailed reports.

Joseph Alleruzzo

Associate Director, Client Leadership for Michelin in Marketing at Havas Media Group (5001-10,000 employees)

Vetted Review

View profile

AdGooroo makes competitive insights a breeze!

Rating: 6 out of 10

Incentivized

July 18, 2016

Use Cases and Deployment Scope

We use AdGooroo for our competitive SEM research and reporting. We upload our campaign keywords to AdGooroo and then get access to competitive insights across thousands of keywords and categories.

Pros

Track and monitor spend and performance against competitors.
Identify missed keyword opportunities.
Informs our campaign and keyword budgeting/bidding on a daily basis.

Cons

I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
Has a bit of a high learning curve.
There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.

Likelihood to Recommend

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.

Verified User

Strategist (1-10 employees)

Vetted Review

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