Adobe Real-Time CDP Information Reviews & Insights

We use Adobe Real-Time CDP to improve our clients' life

I thought it was a complex license and product but it works well for mid enterprise companies

Most of the problems relies on data quality, data activation and most of them on internal (in-house) and local regulations. There exist some force limitation form he product too to adapt it to the technology architecture.

Well Suited
For FSI and 100% digital business models. Guarantee and facilitate the identity relation individually.

Less Appropiate
Even when you have a B2B tier there's is a lot to enhance in this to manage a sales management pipeline. It would be perceived as a CRM evolution/ substitution.

Create audiences and then activate them through digital marketing.

It's a great tool. It lacks automations inside the platform for data transformation and data manipulation (I know about Data Distiller). Unfortunately, it's the most expensive CDP on the market.