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Adobe Marketing Cloud

Score9.2 out of 10

138 Reviews and Ratings

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other features, for a complete enterprise-grade solution.

Categories & Use Cases

Reviews

What users are saying about Adobe Marketing Cloud.
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Adobe (Marketo) does it all. Will you use it all?

Incentivized
Daniel McHughView profile
Director of Marketing in Marketing at National Institute for Trial Advocacy (11-50 employees employees)

Use Cases and Deployment Scope

We implemented it to get more sophisticated in the designs of our emails and to add a level of automation that we hadn't had previously. Where I am most familiar with this product was at a non-profit that doesn't have a sales team so we were not be able to use it to it's full capability. In my brief time using it as a SaaS company we were using much more of the features and functionality.

Pros

  • Automate email workflows
  • Easily transfer leads/MQLs over to sales reps
  • Inserting dynamic content into emails, landing pages, etc

Cons

  • Tracking clicks on specific links on landing pages
  • Pricing is typically one of the highest
  • Ease of integration with the "smaller" databases. It's easy to integrate with SalesForce but others may pose some problems.

Return on Investment

  • Allowed us to increase the number of emails that went out the door without inundating our members with more email due to the levels of segmentation we could now activate.
  • We can add communication limits to make sure people only get a certain amount of messages from s in a given time period.
  • We decreased the time it took for a lead to make it to the sales team to a matter of seconds.

Alternatives Considered

HubSpot Marketing Hub and Salesforce Marketing Cloud

Other Software Used

HubSpot Marketing Hub, HubSpot Service Hub, iMIS Engagement Management System, SlickText, Feathr

Great Tool for Every Business

Incentivized
Jack Eizenhafer
Marketing Specialist in Marketing at SAE International (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Adobe Marketing Cloud to create email drafts, pull lists that are synced to other data systems, and deploy emails to lists of people sometimes as large as hundreds of thousands. This tool avoids the impossible task of having to individually and manually send emails rather than using triggers.

Pros

  • It works very well with other data systems such as Salesforce and Workfront.
  • It is very user friendly and offers help if needed.
  • Updates are consistent but don't happen too often.

Cons

  • Sometimes there are odd restrictions with tokens/links in the email build tool.
  • Duplicates of contacts sometimes occur which causes confusion.
  • We have to work with an agency every week because of the vast components our company still doesn't understand perfectly.

Most Important Features

  • The Design Studio and Email building tool.
  • Triggers that are automated to send additional emails or have sales reach out to leads.
  • The reports dashboard which shows click to open ratios and deliverability.

Return on Investment

  • It has helped us track our ROI better and see costs versus revenue coming in directly from emails.
  • A/B testing is very helpful to ensure the best email is being chosen to get sent out.
  • Our deliverability has improved a lot.

Other Software Used

AwsQuality Salesforce Services, Adobe Workfront, Adobe Marketo Engage

Only for the long term, serious and large scale customers.

Saiprasad Pashupulate
Manager digital Marketing in Marketing at Applied Data Finance (201-500 employees employees)

Use Cases and Deployment Scope

Web analytics, Audience management, Tag management, Media reporting. Adobe Marketing Cloud offers us a way to put all of our data (1st, 2nd,3rd party) in one place, and allows us an interface to look at real-time/past data with ease.

Pros

  • Great set of features
  • User interface of workspace is very friendly and quick
  • Integrations with 3rd parties are solid

Cons

  • Expensive
  • Very limited tech support
  • hard to setup
  • some features restricted behind a paywall

Most Important Features

  • Analytics
  • Data marketplace
  • Media tracking

Return on Investment

  • Positive- increased visibility and more perspectives on campaign performance
  • Positive- Very quick way to extract data with a user interface that's easy to work with
  • Negative- overages are too high, there are no alerts to warn you of server call usage limits.

An End-to-End Digital Marketing Platform in a Nicely Packaged Suite

Incentivized
Jorden BeattyView profile
Digital Marketing Director in Marketing at LGD Communications (11-50 employees employees)

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.

Cons

  • The marketing suite is very costly, and often it is difficult to pass through those costs effectively for profitability.
  • Invoice/Estimate management within the suite would be beneficial, but is currently lacking.
  • The social media management services within the suite are strong, but not the best available. Bulk posting and cross-platform can sometimes be clunky and inefficient compared to competitors.

Return on Investment

  • Team collaboration has vastly improved, especially when working with third-party vendors.
  • Reporting has become more streamlined and accessible to our clients.
  • Campaign creation and organization has been moved to the cloud, freeing up agency resources and increasing overall efficiency.

Alternatives Considered

Moz and HubSpot

Other Software Used

Sprout Social, Adobe Experience Manager, Active Collab, Microsoft Office 365, Google Analytics

A safe bet

Incentivized
Fábio Gomide NolascoView profile
UX and Front End Developer in Information Technology at Industrial Distribution Group (1001-5000 employees employees)

Pros

  • Simple implementation
  • Ready and simple to use for normal use cases
  • Simple interface to manage the systems
  • Great consultants to help you achieve your goals
  • Engineering team willing to accept legitimate request of addition of functionalities

Cons

  • Do not provide a list for the known limitations for their tools
  • Documentation can be vage (as of 2014)
  • Make it easier to add Recommendations to e-mail campaigns
  • Improve autocomplete for search inside search & promote, including possibility easy integration with Recommendations

Return on Investment

  • We are now able to better understand the user's behaviors in our site
  • The statistics we get through the integration of Adobe Marketing Cloud systems is being very helpful to come up with ideas for improvements
  • We don't need to spend time and energy installing and maintaining Web Servers or Systems, as Adobe Marketing Cloud free us to focus on our business

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