Adobe Express

I work as part of small marketing team. We have a full-time designer, but there are times when she gets bogged down with projects and I sometimes do some small-scale design projects myself. Adobe Express is handy for these types of projects and has helped me get more done while our designer is otherwise unavailable.

• You can crank social media content out more quickly with the Express tools.
• The variety of functions - from IG carousels to clipmaking - makes Express a surprisingly flexible tool that fits well in today's content creator world.
• The ease of design/output is helpful to my department because we don't get slowed down by bottlenecks. We can create more content, faster and keep things moving.

Canva

Instagram for Business, Meta Business Suite, Chatmeter, HubSpot Academy, HubSpot CRM, HubSpot Content Hub, HubSpot Marketing Hub, HubSpot Operations Hub

I use Adobe Express for EVERYTHING!!! I use it to create flyers and posters for upcoming safety training. I use it to create thumbnails for my videos on YouTube. I use it to create monthly or quarterly newsletters. I use it to create graphics to add to flyers, posters, thumbnails, newsletters, and emails.

It is so easy to use and they even have a huge variety of (free) templates for any of the above items I mentioned. Editing is a breeze and the learning curve is not as steep as say learning to use Photoshop, Illustrator, or other Adobe's more robust programs.

Obviously, there are many better templates in the paid version. But don't let the sway your thinking about Adobe Express. If you can think of it, Adobe Express can help you create it.

They even have an AI assist. You can start typing your prompt, and AE will give you 4 examples. Don't like what AE created? Add more specific details to your prompt to get better results.

• There are so many templates for whatever you want to create
• Their text suggestion tool makes it easy to quickly change the font in any of your text boxes
• The ability to add your own photos (or videos) to your creation is limitless
• You don't have to have a degree in graphic design to create beautiful graphics

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Adobe Premiere Pro, Microsoft Excel

We need to produce a wide range of visuals, and Adobe Express is a tool we appreciate because it is fast and offers a wealth of resources and templates. There are tasks that can be completed without a graphic designer, such as removing backgrounds. So, at least for the easy tasks, it's a handy tool without barriers (easy to start working right away).

• Some workflows are faster.
• With Adobe Express, we have some very good resources for simple graphic design.
• It supports teamwork.

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Adobe Acrobat Reader, Adobe Audition, Adobe Premiere Pro

We use it to create graphics and edit photos. This is mostly for presentations that are used in Town Halls, training, and engagement opportunities. These graphics and photos are edited to meet our Brand standards and align them with our colors, fonts, and themes. The photos are from stock and often need to be edited to align with Brand guidelines.

• All of the content we create is for internal so ROI doesn't really apply.
• Powerful content creation gives us the edge we need to make engaging presentations.

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Mural, Agility, Highspot

We use Adobe Express to create posters, signs and our online marketing, product imaging material and more. Its has likely been one of the best products that we have acquired since the opening of our business. I use it daily for various marketing uses. I highly recommend this product to anyone who manages their own social media and marketing.

• Has helped social media reach
• Has helped create content to print for customers

Canva

Adobe Acrobat, Adobe PhotoShop