Adobe Express vs. Canva

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.8 out of 10
N/A
Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Canva
Score 9.1 out of 10
N/A
Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).
$12.95
per month
Pricing
Adobe ExpressCanva
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
Pro
$12.95
per month
Enterprise
$30.00
Per Month Per User
Offerings
Pricing Offerings
Adobe ExpressCanva
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe directly for Enterprise pricing plan details.
More Pricing Information
Community Pulse
Adobe ExpressCanva
TrustRadius Insights
Adobe ExpressCanva
Highlights

TrustRadius
Research Team Insight
Published

Customers for both Adobe Express and Canva frequently use these platforms for graphic design purposes. Reviewers have pointed out that both platforms are widely used in creating social media posts, website banners, infographics, and digital advertisements due to their vast selection of templates and easy-to-use interfaces. However, Adobe Express customers have also mentioned using this tool to edit and enhance photos with its range of photo editing features, while Canva customers have highlighted its use in designing presentations and printable materials such as flyers and posters.

 

The platforms’ features and tools often dictate their specific uses by the customers. Many Adobe Express users have pointed to the wide array of filters, effects, and advanced editing tools in using it for more sophisticated and professional graphic designs and photo editing. On the other hand, customers of Canva appreciate its drag-and-drop functionality and the diverse library of pre-made designs, images, and fonts which make it a preferred tool for those looking for simplicity, speed, and convenience in creating visually appealing content.

 

Regarding the user base, both products cater to a diverse set of customers. Adobe Express, with its advanced features, is consistently used by professional photographers, digital artists, and graphic designers. Canva, with its simplicity, appeals to a broader audience, including entrepreneurs, educators, students, and also professional designers who need to quickly generate creative content. While both tools can be used by experts and beginners alike, reviewers note that Adobe Express seems to lean more towards a user base with a certain level of technical expertise in photo editing and graphic design, whereas Canva is widely used by those who value convenience and speed for their design needs.

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User Ratings
Adobe ExpressCanva
Likelihood to Recommend
8.8
(0 ratings)
9.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(0 ratings)
Usability
9.4
(0 ratings)
9.2
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
7.9
(0 ratings)
6.9
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Adobe ExpressCanva
Likelihood to Recommend
I needed to create quarterly safety training posters. In the past, I have used Canva. But in Canva's free version, your options are limited. So off to AE I went. I was able to find four templates to help me create my four posters. I found templates that looked like a movie poster, and the results were so professional looking. It was easy to add my own pictures from my computer to further personalize the posters. I loved them so much I made them into movie poster size printouts, sprayed some liquid glue on a styroboard, and hung them up around our offices. Our employees loved them too, and it drummed up more people to attend my sessions.
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They are suited to serve the non-profit space, offering premium features at no charge for up to 50 users. They provide tools for non-graphic designers that help to create appealing and attractive pieces. For those who are unsure about where to start with a project, Canva offers templates that can be edited to suit the current need.
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Pros
  • Out-of-the-box templates save a lot of time and effort for designers and new users.
  • Collaboration to share resources and monitor task status centrally.
  • Great design elements bring a wow factor to digital content.
  • Single design tool for all types of content design.
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  • Canva exports in a wide variety of software extensions in exceptionally high quality images. The pro license even allows .svg and background-less exports.
  • Canva's pro license has a terrific set of available fonts that are easily matched or are exact matches to other web fonts. Basically, in a word, Canva gives its (pro) customers an easy-to-use and cross-compatible set of design options. Everything is customizable.
  • For me, Canva shines in its usability. There are variety of preset, pre-sized canvases. As a designer, marketer, presenter, educational technologist or even if you are just getting started, Canva has its UI and UX geared toward each level of user.
  • Canva's strengths are with its original features and the fact that even the most novice user can produce a professional looking design in little time.
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Cons
  • Canva has a better interface, in my opinion... I like that this one is friendly to Adobe users, but I would likely recommend Canva to someone who's never used design software for a complete beginner.
  • Removing the background from images doesn't always work well. I almost always need to switch to Photoshop for this.
  • The touch screen interface could be better; graphics on mobile apps are tough in general but specifically, the iPad interface could use some improvement.
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  • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
  • Pre-grouping sections of templates can be a hassle to figure out
  • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
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Likelihood to Renew
I use it daily for almost all my marketing needs. So far it is the program that has the most and best to offer for what I need and is the easiest to use
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The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
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Usability
The overall usability of the software was strong. The application, especially relative to other Adobe services like Photoshop that can demand a lot of knowledge and skill, was highly easy to use. At the same time, that also speaks to the somewhat limited amount of customization opportunities that allow content designers to truly create content that is dynamic, engaging, and different than the standard stuff that floods our vision every day.
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It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
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Reliability and Availability
No answers on this topic
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
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Performance
No answers on this topic
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
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Support Rating
Because adobe is so widespread the community support is amazing. I have never actually used adobe support short of their website, but I go to youtube a lot to get my questions answered. You can google any problem you have and not have any issues finding an answer. In my opinion, community support is much more meaningful and helpful than support directly from the company
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Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
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Implementation Rating
No answers on this topic
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
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Alternatives Considered
For users already in the Adobe ecosystem, Adobe Express is a great tool to consider for it's modern, professional templates, impressive stock image library and the easy drag-and-drop tools. I mostly do most of my work on desktop, but I know Canva is generally better for mobile usability and its got more third-party integrations that may be important to some users.
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Adobe products, well compared to Canva has a wide and long learning curve. Adobe spark almost comes close to Canva but lacks these tiny features that Canva focuses on to make the product irresistible to use. Canva also does a great job organizing and recording the designs in cloud so that it might increase the efficiency of Social Media management. Canva also provides features for designing ebooks, travel brochures etc which couldn't be easily done in Adobe. So finally, from a personal perspective, Canva ended up being the first choice.
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Scalability
No answers on this topic
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
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Return on Investment
  • It has allowed us to complete more demos and projects in less time by being so flexible.
  • It has positively impacted our efficiency in delivering creatives such as YouTube thumbnails, event poster designs, Instagram story posts, etc to clients in a timely manner no matter where work takes us.
  • I would say the ROI has been seeing more projects completed and invoiced per month. I would estimate overall a 20% increase in volume on deliverables.
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  • I think Canva has had a very positive impact on our designs in that there is consistency with colors and fonts and approved school logos across all publications.
  • Since I am a only one user of many, I can't really speak about reduced costs or risk mitigation. But, I believe it has increased efficiency because our media department can access the designs done by other departments easily and make changes or corrections as necessary to keep the "brand" consistent.
  • I have not tried to use it on my phone, but I would think it would make it easy to work on designs no matter where you are.
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ScreenShots

Adobe Express Screenshots

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