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Adobe Experience Platform

Score6.6 out of 10

17 Reviews and Ratings

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What is Adobe Experience Platform?

The Adobe Experience Platform is a platform-as-a-service (PaaS) serving as the foundation of the Adobe Experience Cloud, and is provided as a customer experience management platform with real-time customer profiles, continuous intelligence, and an open and extensible architecture that enables delivering personalized experiences at scale.

Categories & Use Cases

Reviews

What users are saying about Adobe Experience Platform.
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A solid 10

Incentivized
Verified User
Analyst in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use AEP to host our marketing and sales data for specific use cases. Activating profiles with RT-CDP to various destinations are seamless and very easy to execute. We also use CJA for reporting and since it’s based on AEP, there is definitely a lot of customer data we are able to analyze, especially between offline and online channels. <div>

</div><div>We are also able to measure customer experience using our call center data with online behaviours. This tool helps with value realisation especially with our marketing investments. </div>

Pros

  • Host online/offline data with common IDs
  • Ease of profile activation to destinations
  • Flexibility around how many sources and destinations can be used to move data

Cons

  • Some basic reporting flexibility within AEP would be useful without dependencies on CJA.
  • More AI driven recommendations for campaign/profile activations would be helpful.

Return on Investment

  • More leads from profile activations and lookalike audiences
  • Better understanding of our data with CJA
  • Better journey orchestration using AJO
  • Higher conversions and sales due to better understanding of customer pain points

Usability

Alternatives Considered

Twilio Segment, Sitecore CDP and Salesforce Marketing Cloud

Other Software Used

Adobe Journey Optimizer, Adobe Customer Journey Analytics, Adobe Target

Adobe Experience Platform Review

Incentivized
Verified User
Analyst in Research & Development (10,001+ employees employees)

Use Cases and Deployment Scope

We use AEP to build segments of audiences to get a better understanding of who is using and interacting with our websites and content.

Pros

  • building vastly different audience segments
  • being able to easily change things or edit them
  • their sort feature

Cons

  • the slowness of the website sometimes
  • the structure

Return on Investment

  • I am not involved with this step

Usability

Alternatives Considered

Adobe Target, Adobe Audience Manager and Adobe Customer Journey Analytics

Other Software Used

Adobe Target

Hard to Use but Highly Advanced

Incentivized
Verified User
Manager in Marketing (10,001+ employees employees)

Pros

  • Integrated products for a holistic multi-channel marketing platform
  • Customization at it's finest. Very granular in it's settings, permissions, and functionality
  • Sophisticated products that are very powerful

Cons

  • You need to be well trained and resourced to use the product
  • Features and integration work but often times you need to pay Adobe consultants for help
  • Not transparent in their pricing per customer

Return on Investment

  • The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
  • Contract pricing went up yearly on some products by 200%
  • We were able to consolidate email tools to save on yearly contract expenses

Alternatives Considered

Google Marketing Platform (formerly DoubleClick), Tealium AudienceStream, Optimizely, Mailchimp and WordPress

Usability

Other Software Used

Google Analytics, Google Optimize, WordPress