Hard to Use but Highly Advanced
Rating: 7 out of 10
IncentivizedUse Cases and Deployment Scope
We use pieces of the platform, specially AEM, Target, Analytics, and Adobe Launch. It's used by brands within our ministry but not all departments. The platform helps govern our data collection, website structures, and provide one unified toolset that can be used across our business.
Pros
- Integrated products for a holistic multi-channel marketing platform
- Customization at it's finest. Very granular in it's settings, permissions, and functionality
- Sophisticated products that are very powerful
Cons
- You need to be well trained and resourced to use the product
- Features and integration work but often times you need to pay Adobe consultants for help
- Not transparent in their pricing per customer
Likelihood to Recommend
The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.
Vetted Review
4 years of experience