Adobe Commerce for B2C and Small Business
Use Cases and Deployment Scope
We have standardised our B2C eCommerce engine across 20 countries on Adobe Commerce and our goal is to migrate to Adobe Commerce in 10 more countries over the next couple of years.
We are looking to move away from legacy solutions that make up a very fragmented ecosystem currently and to standardise on a best in class solution that will allow us to stretch scarce investment dollars while also enabling us to deliver a best in class eCommerce experience for our consumer and small business customers.
Pros
- Store Administration is very granular allowing different roles and permissions depending on job type
- Scalability supporting new country launches
- Extensive feature set meaning we can often leverage instead of develop
- GDPR and Compliance Laws are key considerations for us as we operate local stores on a global scale
Cons
- The shift in strategy away from PWA has cost us dearly in terms of $ and time
- Customer segments and groups for private store experiences, we found that we had a lot of development work to do in this space
Likelihood to Recommend
Primarily B2C focused, I think that the B2B features are increasing but the core focus of the platform (and Magento) is really consumer-based.
That said, if you are looking for the fastest time to market with minimal investment option then Adobe Commerce is likely not the option that 9 out of 10 people would opt for nowadays.
